Change through immersive experiences: IMT Master students facilitate Live Action Role Play (LARP) Experience Event 2019

"After the party and all the rubbish remaining, we decided to CHANGE, and we decided to build a society to conquer waste to live more sustainable..." The master class of 2018 from the Department of Innovation & Management in Tourism at the FH Salzburg (Salzburg University of Applied Sciences) set out to welcome the new master …

FH Salzburg students present eTourism research at ISCONTOUR 2019 Conference and win Best Paper Awards

This year's International Student Conference on Tourism Research ISCONTOUR 2019, organized jointly by FH-Krems and MCI Innsbruck, attracted about 300 participants from over 30 nations to Innsbruck to present their latest research. Topics covered eTourism, experience design, destination management and sustainability. FH Salzburg was represented with professors and students this year. The master students of …

Service Design Project with Munich Airport

On Thursday 17.10.2018 Master Students of Innovation and Management in Tourism, together with their lecturer, FH-Prof. Dr. Barbara Neuhofer were invited to visit and experience Munich International Airport (MUC). The students attend the 3rd semester course 'Service Design' and study service design thinking, tools and methods. The day at MUC airport was a great excursion …

Designing the Customer Journeys of the Future with Lego Serious Play

It's time to play Lego Serious Play! 🙂 What is Lego Serious Play? Within the framework of the Service Design Course offered at the Salzburg University of Applied Sciences, the Master students Semester 3 group were invited to use the Lego Serious Play method, under the supervision of FH-Prof. Dr. Barbara Neuhofer, a certified Lego Serious …

FH-Professor Barbara Neuhofer is invited to give the keynote at the HGJ Eurac Fachtagung 2018

On 29th November, FH-Professor Dr. Barbara Neuhofer was invited for a speech on the topic “Smart Travel- How Digitalization Changes the Guest Experiences?” at the HGJ Fachtagung: “Travelling in the Digital Era” in Bolzano, Italy. The HGJ Eurac Fachtagung: "Reisen im digitalen Zeitalter" was organised by the EURAC Research center and its main focus is the …

Marketing 4.0 – It’s all about human experiences! Dr. Barbara Neuhofer speaks at TravelCulture 2018 Congress

On 08th November 2018, FH-Professor Dr. Barbara Neuhofer was invited by TravelCulture Linz for a speech on “Marketing 4.0: It's all about experiences". TravelCulture is a congress that brings tourism and culture together through a series of dialogues. As a part of these dialogues, Barbara talked about the requirements of an effective marketing and the importance …

Vortrag ‘Wie wird die Digitalisierung das Gästelerbenis verändern?’ auf der Alles für den Gast Herbst Messe

Digitalisierung - wie digitale Technologien das Gästeerlebnis verändern? Am Sonntag, 11.11.2018, hat FH-Prof. Dr. Barbara Neuhofer im Messezentrum Salzburg im Rahmen des „Alles für den Gast Herbst“einen Vortrag über Digitalisierung und deren Einflüsse gehalten.  Die „Alles für den Gast Herbst“gilt alsBranchen-Leitfachmesse für die gesamte Gastronomie und Hotellerie im Donau-Alpen-Adria-Raum. Mehr als 700 nationale und internationale Aussteller …

Antrittsvorlesung der neu ernannten FH-Professorin Barbara Neuhofer

Bei den Antrittsvorlesungen am 19. Juni gaben die neu ernannten FH-ProfessorInnen Barbara Neuhofer und Christian Neureiter Einblick in ihre Themen in Lehre und Forschung an den Studiengängen Innovation & Management im Tourismus und Informationstechnik & System-Manamegent. In der FH-Kollegiumssitzung wurde den Lehrenden bzw. ForscherInnen die Bezeichnung „FH-Professorin“ bzw. „FH-Professor“ verliehen. Lt. § 2 Satzungsteil „Bezeichnungen des Universitätswesens“ …

How does customer co-creation increase revenues in hotels?

"Over the past decade, co-creation has gained wide attention in academia and practice. Customers centricity plays a key role as we engage and co-create experiences no longer for but with customers." The co-creation paradigm has introduced the idea of a two-way engagement between customers and businesses. This has brought deep changes for businesses and they way they view …

How do social media influence the consumers’ hotel decision journey?

Hotel-related decision-making has fundamentally changed. In the ‘age of social media’ we are no longer informed by brochures and travel agencies, because Google, Facebook, TripAdvisor transformed the consumers' hotel decision journey by influencing the way consumers search, decide and book hotels. But how exactly do social media influence the way consumers search, evaluate and select …