Programme Leadership
Salzburg University of Applied Sciences, Austria
| Head of Experience Design & Masters Programme Coordinator Academic Year 2016/17 |
Head of Experience Design Division Programme Coordinator of Master of Arts in Business (MA) Innovation and Management in Tourism |
| Masters Hospitality Programme Leader & Academic Advisor Academic Years 2014, 2015 and 2016 |
Responsible for two postgraduate hospitality programmes: MSc Hotel and Food Service Management MSc International Hospitality and Tourism Management |
International Teaching Experience
Salzburg University of Applied Sciences, Austria
| Course Leader and Lecturer Academic Years 2018, 2019 |
Service Design (Level 7) eTourism Research (Level 7) Portfolio of Expertise I (Level 7) Portfolio of Expertise II (Level 7) Experience Design (Level 7) Experience Design Case Study (Level 7) |
| Course Leader and Lecturer Academic Years 2017, 2018 |
Service Design (Level 7) eTourism Research (Level 7) eTourism Theories (Level 7) Portfolio of Expertise (Level 7) |
| Unit/Module Leader & Lecturer Academic Years 2016, 2017 |
Development of Innovative Products in Hospitality (Level 7) Experience Design (Level 7) Experience Design Case Study (Level 7) Service Design (Level 7) |
| Master Examination Committee Academic Years 2017, 2018 |
Master Examination Committee (Level 7) Examiner and Chair |
| Unit/Module Leader & Lecturer Academic Year 2012 |
Scientific Research Methods (Level 7) |
| Bachelor Examination Committee Academic Year 2011 |
Bachelor Oral Examination Committee (Level 6) Examiner and Chair |
| Unit/Module Leader & Lecturer Academic Years 2016, 2017 |
Customers, Marketing Communications & Social Media (Level 6) Tourism and Hospitality Principles and Practices (Level 7) |
| Unit/Module Leader & Lecturer Academic Years 2014, 2015, 2016 |
Issues in Int. Hospitality & Tourism Management (Level 7) Issues in Int. Hotel & Food Service Management (Level 7) Hospitality Operations Management (Level 7) Customers, Marketing Communications & Social Media (Level 6) Global Issues In Hospitality & Tourism (Level 6) Hospitality Management (Level 6) Investigating Hospitality (Research Methods) (Level 5) |
| Guest Lectures Academic Years 2012, 2013, 2014, 2015, 2016 |
eTourism (Level 7): Technology Enhanced Tourist Experiences Tourism & Hospitality Principles and Practices (Level 7): Experiences Tourism Marketing (Level 7): Service-Dominant Logic, Co-creation Marketing Communications (Level 5): Advertising, Interactive Marketing Communications, Direct Marketing, PR and Sponsorship |
Visiting Lecturer at International Universities
IMC Krems,University of Applied Science, Austria
| Visting Lecturer 2018 and 2017 |
Experience Design (Level 7) |
| External Lecturer 2018 |
Experience Design (Level 6) |
| * Levels (UG 4=1st year; 5=2nd year; 6=3rd year; PG 7= Masters) |
PhD and Advanced Level Training
IFITT Doctoral Summer School & IFITT PhD Workshop
| Academic Years 2017, 2018 |
Academic Writing and Publishing (Level PhD) PhD Journeys, Personal and Professional Development (Level PhD) How to develop your academic brand (level PhD) |
Teaching Areas
| Experience Design Service Design Co-Creation |
Service Marketing Service Design Experience Design & Experience Economy Touchpoints & Customer Journey Service Dominant Logic Experience and Value Co-creation Technology Enhanced Tourist Experiences |
| Digital Marketing and eMarketing eTourism |
eTourism and Digital Technologies Internet, Social Media and Mobile Marketing Digital Services and Tourism Marketing & Management Connectivtity and (Dis)Connectivity in Tourism |
| Trends and Tourism Management | Global Trends and Current Issues in Tourism and Hospitality International Tourism, Hospitality and Innovation Management |
| Research Methods PhD Development Academic Development |
Qualitative Research Methods Academic Writing and Publishing PhD Personal and Professional Development How to develop your academic brand How to write research papers |
Student Testimonials
| What students say about the teaching experience on: First Live Action Role Play (LARP) 2017 |
“Wonderful experience, which lets you impersonate someone you might have always wanted to be – but never dared!” (IMT Master Student)
“The most creative setting to learn and meet new people. Escaping our roles as students and becoming a whole new person has been one of the coolest activities I have done at FH.” (IMT Master Student) “After being a part of the LARP, I must admit that my personal and professional lives are forever changed. I am now encouraged to be a better person and to be prepared to work with person from all industry.” (IMT Master Student) |
| What students say about the teaching experience on: You’re Brilliant Award 2016 |
“Barbara’s infectious enthusiasm in the classroom makes her a student’s favourite! her love for the subject and innovative teaching style engages all the students in the classroom and she takes great effort to ensure everyone’s participation. She is easy-going and students feel comfortable with her approachable attitude. She brought technology to the millennials and appreciated every student’s work with constructive feedback. Barbara is inspiring and we all think we could not have a more brilliant tutor!” |
| What students say about the teaching experience on: You’re Brilliant Award 2015 |
“For outstanding support and dedicated teaching, while being enthusiastic and keeping the lectures interesting.” |
| What students say about the teaching experience on: |
@janetranvn with one of the most inspirational lecturers in BU @barbaraneuhofer. Thank you for everything #BUHospitality15
@PubpetSaru Reading @barbaraneuhofer feedbacks on our workshop, I’m totally over the moon. great teamwork&friendship coulnd fine at #IHTM unit @PubpetSaru This term was full of friendships ‘n happiness. Thank you @barbaraneuhofer to be our lovely teacher #hospitality15 @mariekfoerste @barbaraneuhofer @zyovcheva 🙂 …one of the best lectures so far…it was worthy to drive from New MiltonWhat a great and interactive lecture about Technology Enhanced Experience and Augmented Reality! Thank you @barbaraneuhofer and @zyovcheva |
