Teaching

My life’s purpose is to bring transformative education to the world. It is a great honour for me to be part of the educational journey of the next generation of humans. I teach students at many international universities around the globe, and train businesses and organisations on experience design, human transformation and digital transformation.

All content is grounded in an interdisciplinary science-based approach, combining insights from psychology, marketing, management, economy, design, and applying these to the contexts of tourism, leisure and events, and the general service sector.

I have been an educator at universities for more than twelve years. I have several formal training qualifications, including a Postgraduate Certificate for Higher Education Pedagogy & Teaching Practice from Bournemouth University and I am a certified LEGO® SERIOUS PLAY® facilitator trained by the Association of Master Trainers.

Since 2016, I work as a Professor of Experience & Transformation Design at the Department of Innovation and Management in Tourism, Salzburg University of Applied Sciences, Austria. I am the Head of Experience Design and the Masters Programme Leader. I am currently also a lecturer at several international universities, including the IMC Krems, Austria, the University of Innsbruck, Austria, and the IULM University, Italy.

In my more than twelve years experience as an educator, I have had the honour to teach students from all around the world – from Austria to Australia. I have worked 2014-2016 as a Lecturer in Tourism and Hospitality Management at Bournemouth University, UK. I have been teaching and invited for guest lectures at 10 international universities, including the University of Surrey, UK, Edinburgh Napier University, UK, University of Alicante, Spain, Vistula University Warsaw, Poland, Nicolaus Copernicus University, Poland, IULM University, Italy, University of Bolzano, Italy, Breda University of Applied Sciences, Netherlands, MODUL University, Austria, IMC Krems, Austria, the University of Innsbruck, Austria, and the University of South Australia, Australia.

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Subjects that I teach...

I have taught a wide range of subjects in services marketing, communications, tourism management, digital transformation and design thinking in the past. For more detailed information on my twelve years of teaching experience, see my CV. In order to be of best service in the world to as many humans as possible, I am able to take on only very few new selected teaching engagements. These are guest lectures, trainings or courses specialised only on experience design and transformation.

Students say about my class...

“In Barbara's class, we never experienced the state of boredom! Barbara makes every minute and every second interactive. Her class is not just about learning theories; she brings in activities and business partners to really allow us to learn from practical cases. Barbara is also very open-minded and constantly adopts our suggestions to co-create the lessons with us. She always goes the extra mile and helps us on both professional and personal levels!”

FH SalzburgMaster student, 2021

“Dr. Barbara Neuhofer is a diligent, caring, and life-changing Professor. She creates transformative experiences for students that guide them to personal and professional development, not only through her teaching methods, but in her kind and helpful character. As a professor and mentor, Dr. Neuhofer goes above and beyond to strive for her students’ success. She is inclusive and creative in her teaching methods in order to allow for each students to have his or her own personal experience in her class. Dr. Barbara Neuhofer changes the lives of the students she teaches, she and will continue to do so in the future.”

FH SalzburgIMT Master Student, 2019

“I enjoyed this course very much! The lecturer did her best to make the course interesting and interactive. I loved the small exercises we sometimes did. All in all, I think this format of a lecture is the best students' can wish for - we learned a lot, sometimes it was challenging, and it was a lot of fun: PERFECT thank you!”

IMC KremsBachelor Student, 2021

“Barbara’s infectious enthusiasm in the classroom makes her a student’s favourite! her love for the subject and innovative teaching style engages all the students in the classroom and she takes great effort to ensure everyone’s participation. She is easy-going and students feel comfortable with her approachable attitude. She brought technology to the millennials and appreciated every student’s work with constructive feedback. Barbara is inspiring and we all think we could not have a more brilliant tutor!”

Bournemouth UniversityYou're Brilliant Award, 2016

“I would like to thank Mrs. Dr. Neuhofer for her efforts. Even in the difficult times like today she managed to keep the whole cohort on track and active during the lections. I enjoyed her courses a lot and I will be glad by any chance to have the possibility to learn from her again.”

IMC KremsBachelor Student, 2021