My life’s purpose is to bring transformative education to the world. It is a great honour for me to be part of the educational journey of the next generation of humans. I teach students at many international universities around the globe, and train businesses and organisations on experience design, human transformation and digital transformation.

All content is grounded in an interdisciplinary science-based approach, combining insights from psychology, marketing, management, economy, design, and applying these to the contexts of tourism, leisure and events, and the general service sector.

I have been an educator at universities for more than twelve years. I have several formal training qualifications, including a Postgraduate Certificate for Higher Education Pedagogy & Teaching Practice from Bournemouth University and I am a certified LEGO® SERIOUS PLAY® facilitator trained by the Association of Master Trainers.

Since 2016, I work as a Professor of Experience & Transformation Design at the Department of Innovation and Management in Tourism, Salzburg University of Applied Sciences, Austria. I am the Head of Experience Design and the Masters Programme Leader. I am currently also a lecturer at several international universities, including the IMC Krems, Austria, the University of Innsbruck, Austria, and the IULM University, Italy.

In my more than twelve years experience as an educator, I have had the honour to teach students from all around the world – from Austria to Australia. I have worked 2014-2016 as a Lecturer in Tourism and Hospitality Management at Bournemouth University, UK. I have been teaching and invited for guest lectures at 10 international universities, including the University of Surrey, UK, Edinburgh Napier University, UK, University of Alicante, Spain, Vistula University Warsaw, Poland, Nicolaus Copernicus University, Poland, IULM University, Italy, University of Bolzano, Italy, Breda University of Applied Sciences, Netherlands, MODUL University, Austria, IMC Krems, Austria, the University of Innsbruck, Austria, and the University of South Australia, Australia.

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Subjects that I teach...

I have taught a wide range of subjects in services marketing, communications, tourism management, digital transformation and design thinking in the past. For more detailed information on my twelve years of teaching experience, see my CV. In order to be of best service in the world to as many humans as possible, I am able to take on only very few new selected teaching engagements. These are guest lectures, trainings or courses specialised only on experience design and transformation.

Students say about my class...