My passion and purpose is to bring education to the world and it is a great privilege for me to be part of the educational journey of the next generation of humans.

My teaching content focuses on marketing and management related subjects, specifically focusing on customer experience, design thinking, innovation, trends, consulting projects, research methods, eTourism and digital transformation. All content is grounded in an interdisciplinary approach, combining my research and theories from marketing, services marketing, digital marketing, management, economy, psychology and design, and applying these to the contexts of tourism, leisure and events, and the general service sector at large.

Beyond my PhD, I have a Postgraduate Certificate for Higher Education Pedagogy & Teaching Practice from Bournemouth University and have been awarded with two international teaching prizes from – You’re Brilliant Award 2015 and 2016, from Bournemouth University. I teach mostly at postgraduate / masters level, and a few selected undergraduate courses. I also teach courses at the PhD / doctoral level on research methods, academic writing and publishing, research grant application and professional development and academic branding.

Since 2016, I am working as a Professor of Experience Design at the Department of Innovation and Management in Tourism, Salzburg University of Applied Sciences, Austria. I am also the Head of the Experience Design Centre and the Masters Programme Leader. In addition to my role, I am also a visiting lecturer several international universities, including the IMC Krems, Austria, the University of Innsbruck, Austria, and the IULM University, Italy.

In my more than 10 years experience as an educator, I have had the honour to teach students from all around the world – from Austria to Australia. I have worked 2014-2016 as a Lecturer in Tourism and Hospitality Management and as MSc Hospitality Programmes Leader at Bournemouth University, UK. I have been teaching and invited for guest lectures at 15 international universities, including the University of Surrey, UK, Edinburgh Napier University, UK, University of Alicante, Spain,  Vistula University Warsaw, Poland, Nicolaus Copernicus University, Poland, IULM University, Italy, University of Bolzano, Italy, Breda University of Applied Sciences, Netherlands, MODUL University, Austria, IMC Krems, Austria, the University of Innsbruck, Austria, the University of California Berkeley, USA, and the University of South Australia, Australia.

Subjects that I teach...

It is my great pleasure to teach a variety of subjects, you can see an overview here. For more detailed information on my teaching experience and subject, see my CV.

Digital Marketing & Communications
Services Marketing
Communication Strategy
Service Design Thinking & Agility
Product Development
Experience Design
Event Experience Design
Etourism And Digital Transformation
Research Methods
Qualitative Research Methods
Market Research
Academic Writing & Publishing
Strategic Business & Innovation Management
International Tourism, Hospitality Management
Trends & Tourism Futures
Consumer Behaviour & Psychology
Academic Brand & Career Development
Consulting & Consulting Projects
Project Management
Event Management

What students say about my class...