Experiences of the 21st Century: The Era of ‘Technology Enhanced Tourist Experiences’

We have seen an increasing interest in customer experiences in recent years. Companies are seeking ways to create better experiences for customers and customers want more meaningful experiences when they purchase, consume or travel. Consumers are no longer satisfied with ‘simple service’, a simple service encounter or transaction. – Instead they want to get compelling experiences by buying into … Continue reading Experiences of the 21st Century: The Era of ‘Technology Enhanced Tourist Experiences’