Dr. Barbara Neuhofer is invited to speak at Cascais Tourism Forum 2017

On 5th May, Dr. Barbara Neuhofer was invited for speech on the "Experience Economy in Tourism: Co-Creation of Innovative Travel Experiences" at the Cascais Tourism Forum 2017, in Cascais, Portugal. The Cascais Tourism Forum 2017 is organised by the Cascais and Estoril Hotel Association (arhcesmo) to discuss innovative approaches for hospitality.  One of this year's main topics was on customer …

High Tech for High Touch Guest Experiences

#Hightech versus #hightouch, computers versus humans, self-service technology versus personalised service. These contrasting buzz words have received much attention in tourism research and practice lately. However, the real question is: Are these concepts mutually exclusive and at the end of spectrum? Or, could it be that high-tech technologies can lead to more high touch, personalised guest experiences? …

Barbara speaks at INTO 2016 International Innovation & Tourism Seminar

From 24-25th November, 2016 Dr. Barbara Neuhofer was invited to speak about the 'Experience Economy in the 21st Century: Creating dynamic and consumer-driven experiences through technology.' at the INTO 2016 Seminar in Mallorca, Spain. The INTO 2016 International Innovation & Tourism Seminar is an annual seminar, organised by the Government of the Balearic Islands to discuss cutting-edge developments in …

Experiences of the 21st Century: The Era of ‘Technology Enhanced Tourist Experiences’

We have seen an increasing interest in customer experiences in recent years. Companies are seeking ways to create better experiences for customers and customers want more meaningful experiences when they purchase, consume or travel. Consumers are no longer satisfied with 'simple service', a simple service encounter or transaction. - Instead they want to get compelling experiences by buying into …

Co-Creating Student-Teacher Class Experience #BUHospitality15

This semester I have started an experiment to put co-creation into teaching practice. Together with my MSc International Hospitality & Tourism Management and MSc Hotel & Food Service Management students, we have co-created our in-class online. This is the result of the journey. #BUhospitality15 Check out the great highlights & memories that we created! [View the story "#BUHospitality15: …