Experience Design Consulting

With a practice background in the tourism and hospitality industry, personal travel experiences all around the globe and more than 10 years of research and practice of design, I offer a unique knowledge knowledge that I am happy to bring into my consulting activities. My toolbox of experience design methods is varied and creative, using methods from design thinking, LEGO® SERIOUS PLAY® and my own B.Experience methodology.

*I work with a very limited number of selected organisations / clients each year.

If you like to work with me, please contact me early. I am happy to have a meeting or call with you to see how our values and visions align and explore how I can be of best service to you.

I work with businesses to develop the mindset and toolset of the experience economy to co-create human experiences that are memorable and transformative.

In my consulting portfolio, I offer a range of formats and services, including:

  1. Mindset-shifting talks on experience design for your employees / organisation
  2. Co-creation workshops with design thinking for your organisation to design experiences, transformations and value propositions
  3. Co-creation workshops with the LEGO® SERIOUS PLAY® methodology to design your future organisation
  4. Executive business advisory to CEOs, C-level teams, CXOs and thought leaders
  5. In-house experience design training for your team with the B.Experience methodology


Companies and organisations I advised:

1) Mindset-shifting Experience Design Talks by Barbara

In my mindset shifting talks, I aim to offer insights into the future trends and latest developments in the emerging experience and transformation economy. I focus on the big WHY and why we need an experience mindset first, before diving into the HOW we can design human experiences with methods and tools in your organisation. All my talks  combine scientific research with design thinking, practical experience and a global business perspective. What you will learn in these talks is new insights – from the mindset to the toolset of experience design. This talk and message will be tailored for your organisation to exactly where -you- are in the experience economy. Are you shifting from products to experiences or from services to experiences, or from experiences to organisations? This talk is a great inspirational entry to kick-off any company workshop or process to create an open and safe space with an experience design mindset, before diving into ‘doing the work’ in workshops and processes.


2) Co-creation Experience Design Workshops With Barbara

One of my core values is co-creation. I believe in a consulting approach that is led by design thinking philosophies and is co-creative and participatory.  In order to design the most empathic and high-value experiences for your customers, experiences are not created in a silo (or by a consulting firm), but need to emerge and evolve authentically from the core of your organisation. I believe in a co-creation process that involves the vision of management, along with the participation of employees of all levels and customers (users) to truly understand and design for and with them for their best possible experience. I guide these workshops through a personally selected mix of methods and tools (e.g. design thinking, canvas, customer journey mapping, systems thinking, and rapid prototyping) based on the defined problem situation and guide you through the process. These workshops are suited to turn products into experiences, develop new experience offers,  create holistic experience concepts and create implementation strategies of experience customer journeys and experience manifestos for your employees. This format best fits small groups, 5 to 50 people.

3) LEGO® SERIOUS PLAY® Method Workshops with Barbara

As a certified LEGO® SERIOUS PLAY® facilitator, I use this creative, hands-on method for many of my workshops. Why use LEGO® SERIOUS PLAY®? It offers a creative experience that gives everyone an equal voice in the room, creates a welcome change to traditional talking workshops by hands-on building and allows us to generate answers to questions that we are not able to articulate in words. It has often been described by my participants as ‘this method is not only fun but gives you surprising and intuitive answers you didn’t even know you knew’. The method is particularly suitable for strategy development, value proposition development, service design, experience design, space design, customer journey mapping, and and team building.  The workshops are best run for small groups up to 12 people or 25 people (with 2 moderators).

4) Executive Business Advisory with Barbara

Having worked with many organisations from different sectors (e.g. hotels, DMOs, tourism organisations, event agencies, consulting firms, technology firms, technology startups, non-for-profit organisations) over the last 10 years, it is a great pleasure to work and co-create new visions with thought-leaders who strive to be the pioneers in the experience economy and emerging transformation economy. I offer 1-to-1 or team executive consulting to CEOs, CXOs and anyone responsible for bringing experiences into the world. Some of the most frequently asked questions, I can help with, are:

How can we turn our services into experiences? 
How can we improve our existing experiences in all steps of the customer journey?
How can we co-create with our customers and employees?
How can we use digital technologies to enhance experiences along the customer journey? 
How can we turn our experiences into human transformations?

5) Experience design training with the B.experience method by Barbara

The B.Experience Method is my own methodology that combines the best from my decade of research and insights, distilled into a unique method and toolset. Training the next generation of experience designers is what I do everyday at universities all around the world. It is my great pleasure to offer this training to the business world and train you – thought-leaders, executives, managers and simply anyone responsible for experiences in your organisation (and this means every single employee in your organisation – if you can’t believe this statement yet, I invite you to my training 😉 This training can be used for entry level to experience design as well as organisations advanced to experience design – the training is entirely tailored around your current level to help you elevate your experience design and prepare you for the future.

Are you ready to enter the world of experience design?

Let’s talk and explore together how I can help your organisation be a pioneer of the experience and transformation economy

Contact Barbara