Experience Economy & Digitalisierung im Tourismus: Was wir brauchen sind unvergessliche Erlebnisse

Das Konsumverhalten unterliegt einem Wandel, denn herkömmliche Produkte und Dienstleistungen sind austauschbar geworden. Vor allem Tourismusanbieter stehen vor einer großen Herausforderung und stellen sich zunehmend folgende Fragen: Warum gewinnen Erlebnisse im Tourismus immer mehr an Bedeutung? Was sind unvergessliche Erlebnisse und wie schaffen wir diese für unsere KundInnen? Können wir mit unvergesslichen Erlebnissen KundInnen an …

Keynote @ HOGAST-NEXT: Erlebnisinszenierung in der Hotellerie – Visionen für 2020

Erinnern Sie sich an einen bestimmten Urlaub in Ihrer Kindheit, in dem Sie etwas ganz Besonderes erlebt und bis heute nicht vergessen haben? Einmalige Momente erleben, die man nach zehn, zwanzig oder sogar dreißig Jahren nicht vergisst, das sind die wahren Experiences. HOGAST-NEXT war ein völlig neues Eventformat für die junge Hotellerie und Tourismus-Generation. Gemeinsam …

Smart technologies for personalized experiences

  Smart technology, implying the terms intelligent and smart, refers to a product, condition or motion of a technology which involves a variety of functionalities. Smart technologies have received widespread interest in the tourism domain, because of the increase of information and communication technologies (ICTs) as well as the promotion of smartness in society and …

A Typology of Technology-Enhanced Tourism Experiences

Experiences represent the essence of the tourism industry. In recent years, consumers have been increasingly in search of experiences. Tourism experiences are undergoing constant change due to the growing importance  of  consumer  involvement, co-creation  and technology.   Revolution through technology! What has  changed is  that technology  has not only  become  a part  of  tourism. Technology …

Technology Enhanced Destination Experiences

Experiences are transforming. A widespread concept in the tourism industry is the creation of experiences for consumers. The competition is bigger than ever. Destinations – as the core of the travel and tourism industry - have to find innovative ways to differentiate their products and create experiences and so provide value for the tourists. This …

Innovation through Co-Creation: How can we co-create in tourism?

The behavior of consumers and tourists has changed.  From the idea of  only buying  products, it shifted towards playing an active  role  in  the  consumption  process. Consumers got  more and more  active  and  involved  in  the consumption  of  their  own products  and  services.   How it was: In the 90s, people have merely bought manufactured …

Experience, Co-Creation and Technology: Issues, Challenges and Trends for Technology Enhanced Tourism Experiences

  Consumers are increasingly striving for experiences. They search for unique and memorable experiences, as products have become replicated and interchangeable in the 21st century experience economy. The concept of the experience economy has changed. For a long time, the experience economy was a vehicle to design and supply experiences to consumers and so to gain …

How to create the best experiences you can create: Maximise value through co-creation & technology

The selling of experiences has become increasing important in the travel and tourism sector. With consumer empowerment and digital technology surrounding all our life domains, contemporary consumers want more than just buy into experiences. They want to take part and co-create experiences. So what happens if we combine our efforts to involve customers and co-create …

First Live-Action Role Play in Tourism Experience Design Class

How can you create extraordinary and memorable experiences for customers? Master students study Experience Design at the Department of Innovation & Management (IMT) in Tourism at the Salzburg University of Applied Sciences. This year in May, they learned the principles of experience design through a novel way of teaching, namely through the first a live action …