Experience Design Consulting Project with Altenmarkt-Zauchensee: Firnzeit Experiences

On the 23rd of January 2021, the master class 2019 from the Department of Innovation & Management in Tourism at the FH Salzburg (Salzburg University of Applied Sciences) turned into consulting teams and delivered innovative ideas and prototypes for products, events and services to the destination management organization of Altenmarkt-Zauchensee. Innovation in a year of standstill The 3rd semester …

TEDx Bucharest 2019 Talk “A Global State of Awe”

Fast forward to November 2020, we are amidst a global pandemic that forced us not only to halt and pause, but to reflect and introspect, and to make space for new values, ecosystems and symbiotic ways of co-living as humans on Planet Earth. Metamorphosis through Experience Design At TEDx Bucharest, in November 2019, Paul Bulencea …

Service Design Project with St Johann in Tirol: Moments of Happiness #meinYapadu

On 9th October 2019, the 2018 master class from the Department of Innovation & Management in Tourism at the FH Salzburg (Salzburg University of Applied Sciences) were invited to a full-day excursion at St. Johann in Tyrol in the three hotels: Hotel & Wirtshaus Post, Hotel-Gasthof zur schönen Aussicht Superior, and Hotel Penzinghof. This project is part …

FH-Prof. Dr. Barbara Neuhofer speaks at IULM University Milano Expert Seminar Series on Digital Experience Design

The second business trip of the year brings Dr. Barbara Neuhofer to the capital of fashion, to Milano, Italy. She is invited to the IULM - Università di comunicazione e lingue Milano to speak about Technology Enhanced Experience Design in the new Master Seminar Series "Digital Innovation for the Travel Sector Competitiveness". Barbara was invited …

Service Design Project with Munich Airport

On Thursday 17.10.2018 Master Students of Innovation and Management in Tourism, together with their lecturer, FH-Prof. Dr. Barbara Neuhofer were invited to visit and experience Munich International Airport (MUC). The students attend the 3rd semester course 'Service Design' and study service design thinking, tools and methods. The day at MUC airport was a great excursion …

FH-Professor Barbara Neuhofer is invited to give the keynote at the HGJ Eurac Fachtagung 2018

On 29th November, FH-Professor Dr. Barbara Neuhofer was invited for a speech on the topic “Smart Travel- How Digitalization Changes the Guest Experiences?” at the HGJ Fachtagung: “Travelling in the Digital Era” in Bolzano, Italy. The HGJ Eurac Fachtagung: "Reisen im digitalen Zeitalter" was organised by the EURAC Research center and its main focus is the …

Marketing 4.0 – It’s all about human experiences! Dr. Barbara Neuhofer speaks at TravelCulture 2018 Congress

On 08th November 2018, FH-Professor Dr. Barbara Neuhofer was invited by TravelCulture Linz for a speech on “Marketing 4.0: It's all about experiences". TravelCulture is a congress that brings tourism and culture together through a series of dialogues. As a part of these dialogues, Barbara talked about the requirements of an effective marketing and the importance …

Alles mobil? Interview mit Barbara Neuhofer im Tourismusmagazin SAISON

Wie das Smartphone den Tourismus und das Konsumverhalten verändert und unsere zunehmend 'smart' Urlaubserlebnisse macht - ein interessantes Interview mit FH-Prof. Barbara Neuhofer im Tourismusmagazin SAISON, Ausgabe Juni 2018. Smartphones sind zum fixen Bestandteil unseres Alltags geworden. Mit Smartphones hat sich unser Konsumverhalten von Grund auf geändert. Es ist selbstverständlich für uns geworden, immer und sofort …

FH Salzburg team presents cutting-edge research at ENTER2018 eTourism Conference

Barbara Neuhofer, Julia Beck (IMT master alumna) and Mattia Rainoldi presented two papers at the world leading conference for eTourism, ENTER2018, which took place from 23-26th January in Jönköping, Sweden! Check out the papers published in Springer! Beck, J. and Egger, R. (2018) Emotionalise Me: Self-reporting and Arousal Measurements in Virtual Tourism Environments Rainoldi, M., …