Experiences of the 21st Century: The Era of ‘Technology Enhanced Tourist Experiences’

We have seen an increasing interest in customer experiences in recent years. Companies are seeking ways to create better experiences for customers and customers want more meaningful experiences when they purchase, consume or travel. Consumers are no longer satisfied with 'simple service', a simple service encounter or transaction. - Instead they want to get compelling experiences by buying into …

Barbara Neuhofer awarded as a winner of the International PhD Student Competition 2013

Barbara Neuhofer has just returned from a two-week overseas trip to Australia where she has been invited as one of the 15 winners of the International PhD Student Competition 2013. The School of Management, University of South Australia hosted 15 of the world’s top PhD students to participate in an interdisciplinary forum entitled “Management in …