Service Design Project with Munich Airport

On Thursday 17.10.2018 Master Students of Innovation and Management in Tourism, together with their lecturer, FH-Prof. Dr. Barbara Neuhofer were invited to visit and experience Munich International Airport (MUC). The students attend the 3rd semester course 'Service Design' and study service design thinking, tools and methods. The day at MUC airport was a great excursion …

FH-Professor Barbara Neuhofer is invited to give the keynote at the HGJ Eurac Fachtagung 2018

On 29th November, FH-Professor Dr. Barbara Neuhofer was invited for a speech on the topic “Smart Travel- How Digitalization Changes the Guest Experiences?” at the HGJ Fachtagung: “Travelling in the Digital Era” in Bolzano, Italy. The HGJ Eurac Fachtagung: "Reisen im digitalen Zeitalter" was organised by the EURAC Research center and its main focus is the …

Das war die #ISCONTOUR2018 Konferenz

Die ISCONTOUR 2018 Konferenz wurde gemeinsam von der Fachhochschule Salzburg und der IMC Fachhochschule Krems veranstaltet und fand dieses Jahr an der IMC FH Krems statt. FH-Prof. Christian Maurer und FH-Prof. Barbara Neuhofer waren die Konferenzveranstalter in der bereits 6. Auflage der ISCONTOUR. Forschungsarbeiten aus dem breitesten Spektrum der Themen Marketing und Management, Tourismus Produktentwicklung …

‘Smart Destinations: new horizons in tourism research and management’ – Dr Barbara Neuhofer keynoting @ Universidad de Alicante

It was a pleasure for Dr Barbara Neuhofer to keynote at the University of Alicante. Dr Barbra Neuhofer was invited for keynote speech at the International Seminar #STDRM2017  in Alicante, Spain. The Seminar was about 'Smart Destinations: new horizons in tourism research and management'. Dr Neuhofer gave a presentation on ‘Smart destinations and technology enhanced …

Experiences of the 21st Century: The Era of ‘Technology Enhanced Tourist Experiences’

We have seen an increasing interest in customer experiences in recent years. Companies are seeking ways to create better experiences for customers and customers want more meaningful experiences when they purchase, consume or travel. Consumers are no longer satisfied with 'simple service', a simple service encounter or transaction. - Instead they want to get compelling experiences by buying into …

Co-Creating Student-Teacher Class Experience #BUHospitality15

This semester I have started an experiment to put co-creation into teaching practice. Together with my MSc International Hospitality & Tourism Management and MSc Hotel & Food Service Management students, we have co-created our in-class online. This is the result of the journey. #BUhospitality15 Check out the great highlights & memories that we created! [View the story "#BUHospitality15: …

Barbara Neuhofer awarded as a winner of the International PhD Student Competition 2013

Barbara Neuhofer has just returned from a two-week overseas trip to Australia where she has been invited as one of the 15 winners of the International PhD Student Competition 2013. The School of Management, University of South Australia hosted 15 of the world’s top PhD students to participate in an interdisciplinary forum entitled “Management in …