FH-Prof. Dr. Barbara Neuhofer speaks at IULM University Milano Expert Seminar Series on Digital Experience Design

The second business trip of the year brings Dr. Barbara Neuhofer to the capital of fashion, to Milano, Italy. She is invited to the IULM - Università di comunicazione e lingue Milano to speak about Technology Enhanced Experience Design in the new Master Seminar Series "Digital Innovation for the Travel Sector Competitiveness". Barbara was invited …

Marketing 4.0 – It’s all about human experiences! Dr. Barbara Neuhofer speaks at TravelCulture 2018 Congress

On 08th November 2018, FH-Professor Dr. Barbara Neuhofer was invited by TravelCulture Linz for a speech on “Marketing 4.0: It's all about experiences". TravelCulture is a congress that brings tourism and culture together through a series of dialogues. As a part of these dialogues, Barbara talked about the requirements of an effective marketing and the importance …

Keynote @ HOGAST-NEXT: Erlebnisinszenierung in der Hotellerie – Visionen für 2020

Erinnern Sie sich an einen bestimmten Urlaub in Ihrer Kindheit, in dem Sie etwas ganz Besonderes erlebt und bis heute nicht vergessen haben? Einmalige Momente erleben, die man nach zehn, zwanzig oder sogar dreißig Jahren nicht vergisst, das sind die wahren Experiences. HOGAST-NEXT war ein völlig neues Eventformat für die junge Hotellerie und Tourismus-Generation. Gemeinsam …

‘Smart Destinations: new horizons in tourism research and management’ – Dr Barbara Neuhofer keynoting @ Universidad de Alicante

It was a pleasure for Dr Barbara Neuhofer to keynote at the University of Alicante. Dr Barbra Neuhofer was invited for keynote speech at the International Seminar #STDRM2017  in Alicante, Spain. The Seminar was about 'Smart Destinations: new horizons in tourism research and management'. Dr Neuhofer gave a presentation on ‘Smart destinations and technology enhanced …

Dr. Barbara Neuhofer is invited to speak at Cascais Tourism Forum 2017

On 5th May, Dr. Barbara Neuhofer was invited for speech on the "Experience Economy in Tourism: Co-Creation of Innovative Travel Experiences" at the Cascais Tourism Forum 2017, in Cascais, Portugal. The Cascais Tourism Forum 2017 is organised by the Cascais and Estoril Hotel Association (arhcesmo) to discuss innovative approaches for hospitality.  One of this year's main topics was on customer …