Experience Design. Co-Creation. Digital Transformation.
Consumers are increasingly striving for experiences. They search for unique and memorable experiences, as products have become replicated and interchangeable in the 21st century experience economy. The concept of the experience economy has changed. For a long time, the experience economy was a vehicle to design and supply experiences to consumers and so to gain …
The way people experience travel has changed! Digital technologies have had a major impact on how people experience travel. One of the most extensive transformations has been promoted by the increase of information and communication technologies (ICTs) in everyday life and travel. That’s why tourism research and management have been increasingly interested in exploring …
'Co-creation' has become an important term in tourism research and tourism practice. The tourist is the one who determines the creation of experiences and value. Nowadays, the tourist can co-create richer, more personal and more meaningful experiences online made possible through information and communication technologies (ICTs). How can we support co-creation initiatives through digital technology? …
Continue reading "Co-Creation through Technology: Dimensions of Social Connectedness"
Smart Technologies for Personalized Experiences: A Case Study in the Hospitality Domain
The selling of experiences has become increasing important in the travel and tourism sector. With consumer empowerment and digital technology surrounding all our life domains, contemporary consumers want more than just buy into experiences. They want to take part and co-create experiences. So what happens if we combine our efforts to involve customers and co-create …
On 5th May, Dr. Barbara Neuhofer was invited for speech on the "Experience Economy in Tourism: Co-Creation of Innovative Travel Experiences" at the Cascais Tourism Forum 2017, in Cascais, Portugal. The Cascais Tourism Forum 2017 is organised by the Cascais and Estoril Hotel Association (arhcesmo) to discuss innovative approaches for hospitality. One of this year's main topics was on customer …
Continue reading "Dr. Barbara Neuhofer is invited to speak at Cascais Tourism Forum 2017"
From 24-26 January 2017, ENTER2017 eTourism Conference Rome in Rome took place, the world's leading annual conference on eTourism, organised by International Federation for Information Technology and Travel & Tourism (IFITT) Dr. Barbara Neuhofer, Head of Experience Design, Innovation and Management in Tourism at Salzburg University of Applied Sciences, presented a new study on "(Dis)Connectivity in the Travel …
Continue reading "New Paper on (Dis)Connectivity in Travel presented at ENTER 2017 Conference"
From 24-25th November, 2016 Dr. Barbara Neuhofer was invited to speak about the 'Experience Economy in the 21st Century: Creating dynamic and consumer-driven experiences through technology.' at the INTO 2016 Seminar in Mallorca, Spain. The INTO 2016 International Innovation & Tourism Seminar is an annual seminar, organised by the Government of the Balearic Islands to discuss cutting-edge developments in …
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We have seen an increasing interest in customer experiences in recent years. Companies are seeking ways to create better experiences for customers and customers want more meaningful experiences when they purchase, consume or travel. Consumers are no longer satisfied with 'simple service', a simple service encounter or transaction. - Instead they want to get compelling experiences by buying into …
Do we ever switch off or are we connected 24/7? Do we ever switch off our phones? Are we constantly checking emails while we are on holiday? Do we pay more attention to our online social networks that our current surroundings? Should we take a rest from 24/7 connection? These were just some of the …
Continue reading "Going off the Grid: Can people switch off on holidays?"
