FH-Prof. Dr. Barbara Neuhofer speaks at IULM University Milano Expert Seminar Series on Digital Experience Design

The second business trip of the year brings Dr. Barbara Neuhofer to the capital of fashion, to Milano, Italy. She is invited to the IULM - Università di comunicazione e lingue Milano to speak about Technology Enhanced Experience Design in the new Master Seminar Series "Digital Innovation for the Travel Sector Competitiveness". Barbara was invited …

Service Design Project with Munich Airport

On Thursday 17.10.2018 Master Students of Innovation and Management in Tourism, together with their lecturer, FH-Prof. Dr. Barbara Neuhofer were invited to visit and experience Munich International Airport (MUC). The students attend the 3rd semester course 'Service Design' and study service design thinking, tools and methods. The day at MUC airport was a great excursion …

Designing the Customer Journeys of the Future with Lego Serious Play

It's time to play Lego Serious Play! 🙂 What is Lego Serious Play? Within the framework of the Service Design Course offered at the Salzburg University of Applied Sciences, the Master students Semester 3 group were invited to use the Lego Serious Play method, under the supervision of FH-Prof. Dr. Barbara Neuhofer, a certified Lego Serious …

FH-Professor Barbara Neuhofer is invited to give the keynote at the HGJ Eurac Fachtagung 2018

On 29th November, FH-Professor Dr. Barbara Neuhofer was invited for a speech on the topic “Smart Travel- How Digitalization Changes the Guest Experiences?” at the HGJ Fachtagung: “Travelling in the Digital Era” in Bolzano, Italy. The HGJ Eurac Fachtagung: "Reisen im digitalen Zeitalter" was organised by the EURAC Research center and its main focus is the …

Marketing 4.0 – It’s all about human experiences! Dr. Barbara Neuhofer speaks at TravelCulture 2018 Congress

On 08th November 2018, FH-Professor Dr. Barbara Neuhofer was invited by TravelCulture Linz for a speech on “Marketing 4.0: It's all about experiences". TravelCulture is a congress that brings tourism and culture together through a series of dialogues. As a part of these dialogues, Barbara talked about the requirements of an effective marketing and the importance …

Antrittsvorlesung der neu ernannten FH-Professorin Barbara Neuhofer

Bei den Antrittsvorlesungen am 19. Juni gaben die neu ernannten FH-ProfessorInnen Barbara Neuhofer und Christian Neureiter Einblick in ihre Themen in Lehre und Forschung an den Studiengängen Innovation & Management im Tourismus und Informationstechnik & System-Manamegent. In der FH-Kollegiumssitzung wurde den Lehrenden bzw. ForscherInnen die Bezeichnung „FH-Professorin“ bzw. „FH-Professor“ verliehen. Lt. § 2 Satzungsteil „Bezeichnungen des Universitätswesens“ …

Das war die #ISCONTOUR2018 Konferenz

Die ISCONTOUR 2018 Konferenz wurde gemeinsam von der Fachhochschule Salzburg und der IMC Fachhochschule Krems veranstaltet und fand dieses Jahr an der IMC FH Krems statt. FH-Prof. Christian Maurer und FH-Prof. Barbara Neuhofer waren die Konferenzveranstalter in der bereits 6. Auflage der ISCONTOUR. Forschungsarbeiten aus dem breitesten Spektrum der Themen Marketing und Management, Tourismus Produktentwicklung …

Keynote @ HOGAST-NEXT: Erlebnisinszenierung in der Hotellerie – Visionen für 2020

Erinnern Sie sich an einen bestimmten Urlaub in Ihrer Kindheit, in dem Sie etwas ganz Besonderes erlebt und bis heute nicht vergessen haben? Einmalige Momente erleben, die man nach zehn, zwanzig oder sogar dreißig Jahren nicht vergisst, das sind die wahren Experiences. HOGAST-NEXT war ein völlig neues Eventformat für die junge Hotellerie und Tourismus-Generation. Gemeinsam …

Knowledge exchange at IFITT Doctoral Summer School @ ISCONTOUR 2017

This year's IFITT Doctoral Summer School 2017 was hosted at the ISCONTOUR - International Student Conference in Tourism Research at FH Salzburg University of Applied Sciences from 15-16th May. Over 200 participants from 30 countries exchanged knowledge in tourism research. Representing all levels of Bachelor, Master and PhD, students presented a wide range of topics, …