Sharing a private jet? How the revolution of flying could be the next big step in the sharing economy

Over the past years, consumer society has seen a major shift towards a more “collaborative economy” and is now immensely characterized by an era of sharing. Take successful apps such as CouchSurfing, HomeExchange, Airbnb, and Uber, for example. Sharing is not merely another form of buying and selling; rather, it is “a powerful movement in …

How does customer co-creation increase revenues in hotels?

"Over the past decade, co-creation has gained wide attention in academia and practice. Customers centricity plays a key role as we engage and co-create experiences no longer for but with customers." The co-creation paradigm has introduced the idea of a two-way engagement between customers and businesses. This has brought deep changes for businesses and they way they view …