Who is a smart tourist in a smart destination?

How do tourists understand intelligent systems and wish to interact with them? How are they supposed to interact and co-create value with other stakeholders? How does  their level of trust in technologies shape and facilitate their experiences? These and many more questions are answered in our latest study 'Towards a conceptualisation of smart tourists and their role …

Alles mobil? Interview mit Barbara Neuhofer im Tourismusmagazin SAISON

Wie das Smartphone den Tourismus und das Konsumverhalten verändert und unsere zunehmend 'smart' Urlaubserlebnisse macht - ein interessantes Interview mit FH-Prof. Barbara Neuhofer im Tourismusmagazin SAISON, Ausgabe Juni 2018. Smartphones sind zum fixen Bestandteil unseres Alltags geworden. Mit Smartphones hat sich unser Konsumverhalten von Grund auf geändert. Es ist selbstverständlich für uns geworden, immer und sofort …

How do social media influence the consumers’ hotel decision journey?

Hotel-related decision-making has fundamentally changed. In the ‘age of social media’ we are no longer informed by brochures and travel agencies, because Google, Facebook, TripAdvisor transformed the consumers' hotel decision journey by influencing the way consumers search, decide and book hotels. But how exactly do social media influence the way consumers search, evaluate and select …

Experience Economy & Digitalisierung im Tourismus: Was wir brauchen sind unvergessliche Erlebnisse

Das Konsumverhalten unterliegt einem Wandel, denn herkömmliche Produkte und Dienstleistungen sind austauschbar geworden. Vor allem Tourismusanbieter stehen vor einer großen Herausforderung und stellen sich zunehmend folgende Fragen: Warum gewinnen Erlebnisse im Tourismus immer mehr an Bedeutung? Was sind unvergessliche Erlebnisse und wie schaffen wir diese für unsere KundInnen? Können wir mit unvergesslichen Erlebnissen KundInnen an …

Value co-creation and co-destruction in connected tourist experiences

Did you notice that travel and tourist experiences changed? Have you realized that technologies nowadays create experiences that connect travel with our everyday lives? Technologies have changed our life a lot, especially tourism and therefore memorable travel experiences. But is everything positive when it comes to comunication and information technologies as it seems?   The …

Smart technologies for personalized experiences

  Smart technology, implying the terms intelligent and smart, refers to a product, condition or motion of a technology which involves a variety of functionalities. Smart technologies have received widespread interest in the tourism domain, because of the increase of information and communication technologies (ICTs) as well as the promotion of smartness in society and …

A Typology of Technology-Enhanced Tourism Experiences

Experiences represent the essence of the tourism industry. In recent years, consumers have been increasingly in search of experiences. Tourism experiences are undergoing constant change due to the growing importance  of  consumer  involvement, co-creation  and technology.   Revolution through technology! What has  changed is  that technology  has not only  become  a part  of  tourism. Technology …

Innovation through Co-Creation: How can we co-create in tourism?

The behavior of consumers and tourists has changed.  From the idea of  only buying  products, it shifted towards playing an active  role  in  the  consumption  process. Consumers got  more and more  active  and  involved  in  the consumption  of  their  own products  and  services.   How it was: In the 90s, people have merely bought manufactured …

Co-Creation through Technology: Dimensions of Social Connectedness

'Co-creation' has become an important term in tourism research and tourism practice. The tourist is the one who determines the creation of experiences and value. Nowadays, the tourist can co-create richer, more personal and more meaningful experiences online made possible through information and communication technologies (ICTs). How can we support co-creation initiatives through digital technology? …