Airbnb! An exploration of value co-creation experiences in Jamaica
Airbnb changed the game! Nowadays it is not easy to access the experience of the…
barbaraneuhofer07/05/2018
How does customer co-creation increase revenues in hotels?
"Over the past decade, co-creation has gained wide attention in academia and practice. Customers centricity plays a…
barbaraneuhofer04/04/2018
When Co-creation Pays: Stimulating Engagement to Increase Revenues
The term 'co-creation' has gained wide attention in service marketing research over the past decade.…
barbaraneuhofer25/02/2018
