Team of FH Salzburg presents cutting-edge virtual research at the world’s leading eTourism Conference ENTER 2019.

The FH Salzburg team contributes to at the world's leading conference on information and communication technologies in tourism - ENTER eTourism Conference 2019 @ Nicosia, Cyrpus. Ashelle McFee, Tanja Mayrhof, Andrea Baratova, Barbara Neuhofer, Mattia Rainoldi and Roman Egger presented their paper 'The Effects of Virtual Reality on Destination Image Formation', which is published in the …

Value co-creation and co-destruction in the Airbnb sharing economy

The increasing use of technology as well as people’s behavioural changes have shifted the focus from products and services to the experience economy. We also see that tourists do not just want to buy into all packaged experiences, but seek  to actively co-create their travel experiences. Tourists increasingly search for emotional experiences. They travel to …

How does customer co-creation increase revenues in hotels?

"Over the past decade, co-creation has gained wide attention in academia and practice. Customers centricity plays a key role as we engage and co-create experiences no longer for but with customers." The co-creation paradigm has introduced the idea of a two-way engagement between customers and businesses. This has brought deep changes for businesses and they way they view …

Barbara Neuhofer is awarded 2nd Prize for Best PhD Proposal at ENTER2012

(In the picture: Prof. Dimitrios Buhalis, IFITT President; Barbara Neuhofer, Bournemouth University PhD Student; Dr. Ulrike Gretzel, Chair ENTER 2012 PhD Workshop) Barbara Neuhofer, PhD student at the Bournemouth University eTourism Lab won the 2nd Prize of the PhD Workshop Best Proposal Award at ENTER 2012, held in Helsingborg, Sweden on 24th to 27th January …