Smart technologies for personalized experiences

  Smart technology, implying the terms intelligent and smart, refers to a product, condition or motion of a technology which involves a variety of functionalities. Smart technologies have received widespread interest in the tourism domain, because of the increase of information and communication technologies (ICTs) as well as the promotion of smartness in society and …

High Tech for High Touch Guest Experiences

#Hightech versus #hightouch, computers versus humans, self-service technology versus personalised service. These contrastingย buzz words have received much attention in tourism research and practice lately. However, the real question is: Are these conceptsย mutually exclusive and at the end of spectrum? Or, could it be that high-tech technologies can lead to more high touch, personalised guest experiences? …