Marketing 4.0 – It’s all about human experiences! Dr. Barbara Neuhofer speaks at TravelCulture 2018 Congress

On 08th November 2018, FH-Professor Dr. Barbara Neuhofer was invited by TravelCulture Linz for a speech on “Marketing 4.0: It's all about experiences". TravelCulture is a congress that brings tourism and culture together through a series of dialogues. As a part of these dialogues, Barbara talked about the requirements of an effective marketing and the importance …

Das war die #ISCONTOUR2018 Konferenz

Die ISCONTOUR 2018 Konferenz wurde gemeinsam von der Fachhochschule Salzburg und der IMC Fachhochschule Krems veranstaltet und fand dieses Jahr an der IMC FH Krems statt. FH-Prof. Christian Maurer und FH-Prof. Barbara Neuhofer waren die Konferenzveranstalter in der bereits 6. Auflage der ISCONTOUR. Forschungsarbeiten aus dem breitesten Spektrum der Themen Marketing und Management, Tourismus Produktentwicklung …

How does customer co-creation increase revenues in hotels?

"Over the past decade, co-creation has gained wide attention in academia and practice. Customers centricity plays a key role as we engage and co-create experiences no longer for but with customers." The co-creation paradigm has introduced the idea of a two-way engagement between customers and businesses. This has brought deep changes for businesses and they way they view …

How do social media influence the consumers’ hotel decision journey?

Hotel-related decision-making has fundamentally changed. In the ‘age of social media’ we are no longer informed by brochures and travel agencies, because Google, Facebook, TripAdvisor transformed the consumers' hotel decision journey by influencing the way consumers search, decide and book hotels. But how exactly do social media influence the way consumers search, evaluate and select …

Keynote @ HOGAST-NEXT: Erlebnisinszenierung in der Hotellerie – Visionen für 2020

Erinnern Sie sich an einen bestimmten Urlaub in Ihrer Kindheit, in dem Sie etwas ganz Besonderes erlebt und bis heute nicht vergessen haben? Einmalige Momente erleben, die man nach zehn, zwanzig oder sogar dreißig Jahren nicht vergisst, das sind die wahren Experiences. HOGAST-NEXT war ein völlig neues Eventformat für die junge Hotellerie und Tourismus-Generation. Gemeinsam …

Value co-creation and co-destruction in connected tourist experiences

Did you notice that travel and tourist experiences changed? Have you realized that technologies nowadays create experiences that connect travel with our everyday lives? Technologies have changed our life a lot, especially tourism and therefore memorable travel experiences. But is everything positive when it comes to comunication and information technologies as it seems?   The …

Smart technologies for personalized experiences

  Smart technology, implying the terms intelligent and smart, refers to a product, condition or motion of a technology which involves a variety of functionalities. Smart technologies have received widespread interest in the tourism domain, because of the increase of information and communication technologies (ICTs) as well as the promotion of smartness in society and …

A Typology of Technology-Enhanced Tourism Experiences

Experiences represent the essence of the tourism industry. In recent years, consumers have been increasingly in search of experiences. Tourism experiences are undergoing constant change due to the growing importance  of  consumer  involvement, co-creation  and technology.   Revolution through technology! What has  changed is  that technology  has not only  become  a part  of  tourism. Technology …

Experience, Co-Creation and Technology: Issues, Challenges and Trends for Technology Enhanced Tourism Experiences

  Consumers are increasingly striving for experiences. They search for unique and memorable experiences, as products have become replicated and interchangeable in the 21st century experience economy. The concept of the experience economy has changed. For a long time, the experience economy was a vehicle to design and supply experiences to consumers and so to gain …