marketing

Press & Media Research Paper

New publication: Chapter ‘Experience design’ in the Encyclopedia of Tourism Management and Marketing

The arrival of the experience economy has left consumers craving more extraordinary and memorable experiences.…

barbaraneuhofer15/08/2022

Experience Design Research Paper

Video Game Experiential Marketing in Tourism: Designing for Experiences

While film and television have a long tradition in tourism marketing, the potential of video…

barbaraneuhofer27/06/2022

Research Paper Transformation Design

What can big data tell us about how we might design transformative experiences? The case of Burning Man

Transformative experiences – natural and designed Humans are known to naturally evolve over the course…

barbaraneuhofer28/04/2022

Conference Customer experience Experience Design

Marketing 4.0 – It’s all about human experiences! Dr. Barbara Neuhofer speaks at TravelCulture 2018 Congress

On 08th November 2018, FH-Professor Dr. Barbara Neuhofer was invited by TravelCulture Linz for a speech…

barbaraneuhofer19/11/2018

Award Conference Life & Personal Experiences

Das war die #ISCONTOUR2018 Konferenz

Die ISCONTOUR 2018 Konferenz wurde gemeinsam von der Fachhochschule Salzburg und der IMC Fachhochschule Krems…

barbaraneuhofer23/05/2018

Research Paper

How does customer co-creation increase revenues in hotels?

"Over the past decade, co-creation has gained wide attention in academia and practice. Customers centricity plays a…

barbaraneuhofer04/04/2018

Research Paper

How do social media influence the consumers’ hotel decision journey?

Hotel-related decision-making has fundamentally changed. In the ‘age of social media’ we are no longer…

barbaraneuhofer13/02/2018

Conference Experience Design Life & Personal Experiences

Keynote @ HOGAST-NEXT: Erlebnisinszenierung in der Hotellerie – Visionen für 2020

Erinnern Sie sich an einen bestimmten Urlaub in Ihrer Kindheit, in dem Sie etwas ganz…

barbaraneuhofer20/12/2017

Experience Design Research Paper

Value co-creation and co-destruction in connected tourist experiences

Did you notice that travel and tourist experiences changed? Have you realized that technologies nowadays…

barbaraneuhofer18/12/2017

Research Paper

Smart technologies for personalized experiences

Smart technology, implying the terms intelligent and smart, refers to a product, condition or…

barbaraneuhofer11/12/2017

Professor. Speaker. Coach. Trainer.

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New publication: Chapter ‘Experience design’ in the Encyclopedia of Tourism Management and Marketing

Video Game Experiential Marketing in Tourism: Designing for Experiences

What can big data tell us about how we might design transformative experiences? The case of Burning Man

Marketing 4.0 – It’s all about human experiences! Dr. Barbara Neuhofer speaks at TravelCulture 2018 Congress

Das war die #ISCONTOUR2018 Konferenz

Keynote @ HOGAST-NEXT: Erlebnisinszenierung in der Hotellerie – Visionen für 2020

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