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DR BARBARA NEUHOFER
DR BARBARA NEUHOFER

DR BARBARA NEUHOFER

Experience Design. Co-Creation. Digital Transformation.

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Tag: journal article

Posted on July 8, 2017December 5, 2018

Dr. Barbara Neuhofer receives ‘Paper of the Year 2016 Award’ for Smart Technologies & Experience Paper

Smart Technologies for Personalized Experiences: A Case Study in the Hospitality Domain

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Graduation with our stars! ✨ When people ask me, what is your favourite day of the academic year? I would say graduation day is definitely one of them! Why? Because there is no greater joy than to see our students do well, succeed and fly! From the day of enrolment, through moments of ups and downs, to the day of celebration and graduation. . It is a great privilege, and a humbling, rewarding and fulfilling experience to accompany these young, bright and most wonderful humans on their educational and life’s journey! . Proud of all @fhsalzburg graduates of 2019! 👏 Particularly proud of these three stellar individuals going above and beyond their studies! You are the future! #proudofyou @lukas_grundner @bee.bsi @jennwoogie 👨‍🎓👩‍🎓👩‍🎓 👏 . #academiclife #graduation #fhsalzburg #graduates #proudsupervisor #professorlife #mentoring #leadership #universitylife
Honoured to give the keynote speech at the Tourism Fast Forward Congress 2019 on ’Smart Tourism and the Future of Experiences - smart and human?’ 👩‍💼🎤💻♦️ . My key message was to think about the ‘why’ of smart tourism! I believe that when we talk about smart tourism, we need to talk about humans, their experiences and value creation first. To create real value, we need to move beyond technology driven discourses, and instead find ways to achieve value creation that is integrated and sustained, and includes all - actors, resources, beings and spaces - within the ecosystem. 🌍 . Congratulations to the organisers! Fantastic format, idea creation and mindset transformation. Thank you for inviting me and happy to be part of this change, towards the future of tourism! 🔛✨ . #smartourism #tourismfastforward #etourism #mayrhofen #europahaus #tirol @fhsalzburg #experiencedesign #value #cocreation #transformation #whyfirst #whyhowwhat #experiencedesignprof #academia #advisory #consulting #research #femaleprofessor #keynote #speaking #keynotespeaker #publicspeaking
The future of the world is in my classroom today -Ivan Welton Fitzgerald. 🌍 Great pleasure to teach digital transformation and social media management to the global future tourism and hospitality leaders at @ithsalzburg this semester. 👩🏻‍🏫 . When humans across continents, countries, ages and professions come together in a classroom, this is where real life learning happens, crosscultural understanding is developed and simply amazing discussions and lessons are co-created. . ITH Batch 54, it was my pleasure to be part of your educational journey here in Salzburg, Austria. I wish you all the best for your final exams and global careers ahead! 🙏🙌💫 . #ithsalzburg #klessheim #salzburg #tourismusschule #tourismschool #education #professorlife #femaleprofessor #etourism #socialmedia #digitaltransformation #fromsalzburgwithlove
Smile at the world, and the world will smile with you! ☀️ . Following intense weeks of travelling, teaching, writing and projects, it’s great to get to spend some quality time with friends, smile and laugh, recharge batteries and enjoy the wonderful spring sunshine. I hope you all had a great 1st of May with lots of smiles, sunshine & happiness! 🌸 #labourday #smile #happiness #positivity #positivevibes #goodvibes #friendship #experiences
Who is responsible for experience design in organisations? Why does every organisation need an experience designer? and: Is it time to hire a CXO, a Chief Experience Officer? 🙌 . These are some of the questions I addressed on stage of the Future Leaders Forum 2019 in Warsaw giving the keynote on ‘Experience Designer: Your Job of the Future.’ ✨ . In 2019, I believe that organisations across all sectors - whether it is entertainment, meetings and events, retail, banking, tourism or education - are in the business of facilitating experiences and guiding long lasting transformations. Experience design is thus no longer something optional nor peripheral. Instead, experience design needs to be embraced as an integral mindset and as a way of doing business at the very core and DNA of any modern, competitive and value generating organisation. 💫 . #experiencedesign #experiencedesignprof #tourismprof #organisationaldevelopment #competitiveness #valuecreation #cocreation #impact #inspiration #paradigmshift #chiefexperienceofficer #CXO #mindset #innovation #keynote #publicspeaker #keynotespeaker #academic #professor #femaleprofessor #trainer #consultant #barbaraneuhofer #experienceeconomy #transformationeconomy #futureleadersforum #warsaw #flf2019 #meetingsweekpoland2019
Mountains and nature displaying its full beauty and force this afternoon 👑 Why do I spend as much time as I can in the mountains? The answer is simple! Mountains are a humbling, tranquil and reflective, yet stimulating, creative and energetic place. 💫 Whatever life questions, challenges, aspirations, goals or projects you may have... you can find the answers there, within yourself. Mountains give perspective and mountains put everything into perspective, and let you see what really matters... ✨ . #mountains #mountainlove #nothingelsematters #berge #natur #reflection #introspection #mindfulness #fulfilment #experience #life #experiencedesign #experiencedesignprof #transformation #mountaindiaries #salzburg #salzburgerland #austria
Have you ever been to a university campus during the holiday times? 🏢🌱👩‍💻📚🌷 Universities around the world are magical places. Places of knowledge creation, research, experimentation, shared teaching and learning. I personally love the vibrant nature of a campus during the semester, full with life, buzz and energy. At the same time, I find the holiday times particularly inspiring. When the campus radiates tranquillity. For me, this is great time and place to think, reflect and prepare for what is coming next... Lots of exciting work projects coming over the next months! More soon! 🙌 . HappyEaster! 🐣🌷 . #experiencedesign #academiclife #behindthescenes #professorlife #experiencedesignprof #easter #osterninsalzburg #barbaraneuhofer #fhsalzburg
What makes a wonderful day in the office for me? 👩‍💻 As an experience designer, I am mindful of how our environment and spaces around us shape our mood, thinking and behaviours. Experience design is not always about grande designs but more often about finding small ways to enhance everyday. 🌱 For me today, this simply means tranquillity, focus, flow, energy, instrumental music, fresh air, good window views, my diary notebook and a cup of matcha tea 🍵🌿 So... how can YOU be your own experience designer and put a bit of extraordinary into your day today? 🧚‍♀️ . #experiencedesign #experiencedesignprof #designthinking #extraordinary #magicineveryday #experiencedesigner #mindfulness #creativity #productivity #spatialdesign #behaviouraldesign #academiclife #professorlife #behindthescenes #fhsalzburg
Great pleasure to be invited last week to teach about Technology Enhanced Tourism Experiences at the Ashkelon Academic College in Israel. 👩‍💼🇦🇹🇮🇱 Amidst a politically rather intense week, we did not let ourselves be distracted from having a great time learning and cocreating some unforgettable experiences together in the classroom and on field trips! Very happy that I could teach the next generation of young leaders in Israel about the importance of high quality services and experience design in tourism, offline and online. Experience design is a way of thinking! Before knowing the tools and technologies and ‘how to’, it’s first and foremost about mindset, attitude, empathy and understanding the ‘why’... Once we learn to truly empathise, extraordinary human experiences will fall into place! 🌷 A big thank you to my colleagues Yael, Amos and Yitzhak for the warm hospitality and taking such good care of us during this visit! Onwards and upwards to all the students. You are the experience designers, industry leaders and stars of tomorrow! 🙏🙌✨ . #experiencedesign #tourism #servicedesign #etourism #digitaltouri #erasmusplus #project #internationalcollaboration #academiclife #proflife #experiencedesignprof #tourismprof #mindset #designthinking #empathy #attitude #leadership #leadersoftomorrow #fhsalzburg #ashkelon #ashkelonacademiccollege #ashkeloncollege #israel
Fantastic visit of the @bookingcom office in downtown Tel Aviv with my colleague Rose Eder from @fhsalzburg. Thank you Dr @isaacmi for hosting us, showing us around and the great talk! 🏢🙏 The conversation highlights once again how important it is for academia and industry to engage, come together and cocreate in taking the global digital tourism agenda further. Great to see so many innovations, digital and non digital, emerging from Tel Aviv, Israel. Look forward to contribute and help organising a new eTourism conference ‘Tourism in the Digital Age’ in Tel Aviv 2020. Stay tuned for more! 🏢🇮🇱🙌 #fhsalzburg #bookingcom #saronatower #academiclife #collaboration #internationalcollaboration #cocreation #academics #telaviv #israel #etourism #digitalinnovation #digitaltourism #tourism #tourismprof

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Dr Barbara Neuhofer on Digital Experiences

https://www.youtube.com/watch?v=O16zmVOr3pk
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