Service Design Project with St Johann in Tirol: Moments of Happiness #meinYapadu

On 9th October 2019, the 2018 master class from the Department of Innovation & Management in Tourism at the FH Salzburg (Salzburg University of Applied Sciences) were invited to a full-day excursion at St. Johann in Tyrol in the three hotels: Hotel & Wirtshaus Post, Hotel-Gasthof zur schönen Aussicht Superior, and Hotel Penzinghof. This project is part …

Change through immersive experiences: IMT Master students facilitate Live Action Role Play (LARP) Experience Event 2019

"After the party and all the rubbish remaining, we decided to CHANGE, and we decided to build a society to conquer waste to live more sustainable..." The master class of 2018 from the Department of Innovation & Management in Tourism at the FH Salzburg (Salzburg University of Applied Sciences) set out to welcome the new master …

Service Design Project with Munich Airport

On Thursday 17.10.2018 Master Students of Innovation and Management in Tourism, together with their lecturer, FH-Prof. Dr. Barbara Neuhofer were invited to visit and experience Munich International Airport (MUC). The students attend the 3rd semester course 'Service Design' and study service design thinking, tools and methods. The day at MUC airport was a great excursion …

Value co-creation and co-destruction in connected tourist experiences

Did you notice that travel and tourist experiences changed? Have you realized that technologies nowadays create experiences that connect travel with our everyday lives? Technologies have changed our life a lot, especially tourism and therefore memorable travel experiences. But is everything positive when it comes to comunication and information technologies as it seems?   The …

Wien, 5. Oktober 2017: Customer Experience Symposium – “Design Thinking als Chance im Tourismus”

Eine hochkarätige Runde mit Dr. Barbara Neuhofer diskutierte im Hotel Schani in Wien den Stellenwert von Inszenierung im Tourismus und den Einsatz von Design Thinking im Erlebnismarketing. Photo Credit: Christian Mikes (von links nach rechts: B. Neuhofer, C. Bauer-Krösbacher, B. Hromas, H. Gressenbauer, D. Wagner) „Design Thinking“ hat sich als neue kreative Methode zur Innovationsentwicklung …