How does customer co-creation increase revenues in hotels?

"Over the past decade, co-creation has gained wide attention in academia and practice. Customers centricity plays a key role as we engage and co-create experiences no longer for but with customers." The co-creation paradigm has introduced the idea of a two-way engagement between customers and businesses. This has brought deep changes for businesses and they way they view …

How do social media influence the consumers’ hotel decision journey?

Hotel-related decision-making has fundamentally changed. In the ‘age of social media’ we are no longer informed by brochures and travel agencies, because Google, Facebook, TripAdvisor transformed the consumers' hotel decision journey by influencing the way consumers search, decide and book hotels. But how exactly do social media influence the way consumers search, evaluate and select …

Experience Economy & Digitalisierung im Tourismus: Was wir brauchen sind unvergessliche Erlebnisse

Das Konsumverhalten unterliegt einem Wandel, denn herkömmliche Produkte und Dienstleistungen sind austauschbar geworden. Vor allem Tourismusanbieter stehen vor einer großen Herausforderung und stellen sich zunehmend folgende Fragen: Warum gewinnen Erlebnisse im Tourismus immer mehr an Bedeutung? Was sind unvergessliche Erlebnisse und wie schaffen wir diese für unsere KundInnen? Können wir mit unvergesslichen Erlebnissen KundInnen an …

Experience, Co-Creation and Technology: Issues, Challenges and Trends for Technology Enhanced Tourism Experiences

  Consumers are increasingly striving for experiences. They search for unique and memorable experiences, as products have become replicated and interchangeable in the 21st century experience economy. The concept of the experience economy has changed. For a long time, the experience economy was a vehicle to design and supply experiences to consumers and so to gain …

High Tech for High Touch Guest Experiences

#Hightech versus #hightouch, computers versus humans, self-service technology versus personalised service. These contrasting buzz words have received much attention in tourism research and practice lately. However, the real question is: Are these concepts mutually exclusive and at the end of spectrum? Or, could it be that high-tech technologies can lead to more high touch, personalised guest experiences? …

Barbara speaks at INTO 2016 International Innovation & Tourism Seminar

From 24-25th November, 2016 Dr. Barbara Neuhofer was invited to speak about the 'Experience Economy in the 21st Century: Creating dynamic and consumer-driven experiences through technology.' at the INTO 2016 Seminar in Mallorca, Spain. The INTO 2016 International Innovation & Tourism Seminar is an annual seminar, organised by the Government of the Balearic Islands to discuss cutting-edge developments in …