How do social media influence the consumers’ hotel decision journey?

Hotel-related decision-making has fundamentally changed. In the ‘age of social media’ we are no longer informed by brochures and travel agencies, because Google, Facebook, TripAdvisor transformed the consumers' hotel decision journey by influencing the way consumers search, decide and book hotels. But how exactly do social media influence the way consumers search, evaluate and select …

FH Salzburg team presents cutting-edge research at ENTER2018 eTourism Conference

Barbara Neuhofer, Julia Beck (IMT master alumna) and Mattia Rainoldi presented two papers at the world leading conference for eTourism, ENTER2018, which took place from 23-26th January in Jönköping, Sweden! Check out the papers published in Springer! Beck, J. and Egger, R. (2018) Emotionalise Me: Self-reporting and Arousal Measurements in Virtual Tourism Environments Rainoldi, M., …

Experience Economy & Digitalisierung im Tourismus: Was wir brauchen sind unvergessliche Erlebnisse

Das Konsumverhalten unterliegt einem Wandel, denn herkömmliche Produkte und Dienstleistungen sind austauschbar geworden. Vor allem Tourismusanbieter stehen vor einer großen Herausforderung und stellen sich zunehmend folgende Fragen: Warum gewinnen Erlebnisse im Tourismus immer mehr an Bedeutung? Was sind unvergessliche Erlebnisse und wie schaffen wir diese für unsere KundInnen? Können wir mit unvergesslichen Erlebnissen KundInnen an …

Value co-creation and co-destruction in connected tourist experiences

Did you notice that travel and tourist experiences changed? Have you realized that technologies nowadays create experiences that connect travel with our everyday lives? Technologies have changed our life a lot, especially tourism and therefore memorable travel experiences. But is everything positive when it comes to comunication and information technologies as it seems?   The …

A Typology of Technology-Enhanced Tourism Experiences

Experiences represent the essence of the tourism industry. In recent years, consumers have been increasingly in search of experiences. Tourism experiences are undergoing constant change due to the growing importance  of  consumer  involvement, co-creation  and technology.   Revolution through technology! What has  changed is  that technology  has not only  become  a part  of  tourism. Technology …

Technology Enhanced Destination Experiences

Experiences are transforming. A widespread concept in the tourism industry is the creation of experiences for consumers. The competition is bigger than ever. Destinations – as the core of the travel and tourism industry - have to find innovative ways to differentiate their products and create experiences and so provide value for the tourists. This …

Digital Technology as a Catalyst of Change: Technological Enablers and Barriers of the Tourist Experience

  The way people experience travel has changed! Digital technologies have had a major impact on how people experience travel. One of the most extensive transformations has been promoted by the increase of information and communication technologies (ICTs) in everyday life and travel. That’s why tourism research and management have been increasingly interested in exploring …

Co-Creation through Technology: Dimensions of Social Connectedness

'Co-creation' has become an important term in tourism research and tourism practice. The tourist is the one who determines the creation of experiences and value. Nowadays, the tourist can co-create richer, more personal and more meaningful experiences online made possible through information and communication technologies (ICTs). How can we support co-creation initiatives through digital technology? …