It’s all about trust! Human-robot teams in hospitality

As advancements in the technological world rapidly develop and progress, especially within the field of robotics, it comes as no surprise that robots will continue to be implemented more and more into various aspects of life in the near future. Therefore, when it comes to a professional working environment, it is significant to investigate how …

Festivals – a space-time vehicle for transformational human experiences

When one thinks of festivals, usually religious or cultural ceremonies and celebrations may be the first ideas to come to mind. Nowadays, however, contemporary festivals, such as electronic dance festivals (EDM), are increasing in popularity, both as real-life events and within the domains of academic research. Viewing festivals as a  “human gathering offering an opportunity …

Welcome on board the FH Salzburg: A digital immersive experience facilitated by the IMT Master students

Welcome on board the FH Salzburg. Salut from the event facilitators and hosts - the master cohort 2019. As part of the Experience Design Case Study course, I had the pleasure to guide the master class of 2019 from the Department of Innovation & Management in Tourism at the FH Salzburg (Salzburg University of Applied Sciences) …

Change through immersive experiences: IMT Master students facilitate Live Action Role Play (LARP) Experience Event 2019

"After the party and all the rubbish remaining, we decided to CHANGE, and we decided to build a society to conquer waste to live more sustainable..." The master class of 2018 from the Department of Innovation & Management in Tourism at the FH Salzburg (Salzburg University of Applied Sciences) set out to welcome the new master …

Who is a smart tourist in a smart destination?

How do tourists understand intelligent systems and wish to interact with them? How are they supposed to interact and co-create value with other stakeholders? How does  their level of trust in technologies shape and facilitate their experiences? These and many more questions are answered in our latest study 'Towards a conceptualisation of smart tourists and their role …

Value co-creation and co-destruction in the Airbnb sharing economy

The increasing use of technology as well as people’s behavioural changes have shifted the focus from products and services to the experience economy. We also see that tourists do not just want to buy into all packaged experiences, but seek  to actively co-create their travel experiences. Tourists increasingly search for emotional experiences. They travel to …

How does customer co-creation increase revenues in hotels?

"Over the past decade, co-creation has gained wide attention in academia and practice. Customers centricity plays a key role as we engage and co-create experiences no longer for but with customers." The co-creation paradigm has introduced the idea of a two-way engagement between customers and businesses. This has brought deep changes for businesses and they way they view …

How do social media influence the consumers’ hotel decision journey?

Hotel-related decision-making has fundamentally changed. In the ‘age of social media’ we are no longer informed by brochures and travel agencies, because Google, Facebook, TripAdvisor transformed the consumers' hotel decision journey by influencing the way consumers search, decide and book hotels. But how exactly do social media influence the way consumers search, evaluate and select …

Experience Economy & Digitalisierung im Tourismus: Was wir brauchen sind unvergessliche Erlebnisse

Das Konsumverhalten unterliegt einem Wandel, denn herkömmliche Produkte und Dienstleistungen sind austauschbar geworden. Vor allem Tourismusanbieter stehen vor einer großen Herausforderung und stellen sich zunehmend folgende Fragen: Warum gewinnen Erlebnisse im Tourismus immer mehr an Bedeutung? Was sind unvergessliche Erlebnisse und wie schaffen wir diese für unsere KundInnen? Können wir mit unvergesslichen Erlebnissen KundInnen an …