Value co-creation and co-destruction in the Airbnb sharing economy

The increasing use of technology as well as peopleโ€™s behavioural changes have shifted the focus from products and services to the experience economy. We also see that tourists do not just want to buy into all packaged experiences, but seek ย to actively co-create their travel experiences. Tourists increasingly search for emotional experiences. They travel to …

Value co-creation and co-destruction in connected tourist experiences

Did you notice that travel and tourist experiences changed? Have you realized that technologies nowadays create experiences that connect travel with our everyday lives? Technologies have changed our life a lot, especially tourism and therefore memorable travel experiences. But is everything positive when it comes to comunication and information technologies as it seems?   The …