How do social media influence the consumers’ hotel decision journey?

Hotel-related decision-making has fundamentally changed. In the ‘age of social media’ we are no longer informed by brochures and travel agencies, because Google, Facebook, TripAdvisor transformed the consumers' hotel decision journey by influencing the way consumers search, decide and book hotels. But how exactly do social media influence the way consumers search, evaluate and select …

Experience, Co-Creation and Technology: Issues, Challenges and Trends for Technology Enhanced Tourism Experiences

  Consumers are increasingly striving for experiences. They search for unique and memorable experiences, as products have become replicated and interchangeable in the 21st century experience economy. The concept of the experience economy has changed. For a long time, the experience economy was a vehicle to design and supply experiences to consumers and so to gain …

Digital Technology as a Catalyst of Change: Technological Enablers and Barriers of the Tourist Experience

  The way people experience travel has changed! Digital technologies have had a major impact on how people experience travel. One of the most extensive transformations has been promoted by the increase of information and communication technologies (ICTs) in everyday life and travel. That’s why tourism research and management have been increasingly interested in exploring …