Value co-creation and co-destruction in the Airbnb sharing economy

The increasing use of technology as well as people’s behavioural changes have shifted the focus from products and services to the experience economy. We also see that tourists do not just want to buy into all packaged experiences, but seek  to actively co-create their travel experiences. Tourists increasingly search for emotional experiences. They travel to …

How do social media influence the consumers’ hotel decision journey?

Hotel-related decision-making has fundamentally changed. In the ‘age of social media’ we are no longer informed by brochures and travel agencies, because Google, Facebook, TripAdvisor transformed the consumers' hotel decision journey by influencing the way consumers search, decide and book hotels. But how exactly do social media influence the way consumers search, evaluate and select …

Smart technologies for personalized experiences

  Smart technology, implying the terms intelligent and smart, refers to a product, condition or motion of a technology which involves a variety of functionalities. Smart technologies have received widespread interest in the tourism domain, because of the increase of information and communication technologies (ICTs) as well as the promotion of smartness in society and …