Value co-creation and co-destruction in the Airbnb sharing economy

The increasing use of technology as well as people’s behavioural changes have shifted the focus from products and services to the experience economy. We also see that tourists do not just want to buy into all packaged experiences, but seek  to actively co-create their travel experiences. Tourists increasingly search for emotional experiences. They travel to …

How does customer co-creation increase revenues in hotels?

"Over the past decade, co-creation has gained wide attention in academia and practice. Customers centricity plays a key role as we engage and co-create experiences no longer for but with customers." The co-creation paradigm has introduced the idea of a two-way engagement between customers and businesses. This has brought deep changes for businesses and they way they view …

How do social media influence the consumers’ hotel decision journey?

Hotel-related decision-making has fundamentally changed. In the ‘age of social media’ we are no longer informed by brochures and travel agencies, because Google, Facebook, TripAdvisor transformed the consumers' hotel decision journey by influencing the way consumers search, decide and book hotels. But how exactly do social media influence the way consumers search, evaluate and select …

Experience Economy & Digitalisierung im Tourismus: Was wir brauchen sind unvergessliche Erlebnisse

Das Konsumverhalten unterliegt einem Wandel, denn herkömmliche Produkte und Dienstleistungen sind austauschbar geworden. Vor allem Tourismusanbieter stehen vor einer großen Herausforderung und stellen sich zunehmend folgende Fragen: Warum gewinnen Erlebnisse im Tourismus immer mehr an Bedeutung? Was sind unvergessliche Erlebnisse und wie schaffen wir diese für unsere KundInnen? Können wir mit unvergesslichen Erlebnissen KundInnen an …

Value co-creation and co-destruction in connected tourist experiences

Did you notice that travel and tourist experiences changed? Have you realized that technologies nowadays create experiences that connect travel with our everyday lives? Technologies have changed our life a lot, especially tourism and therefore memorable travel experiences. But is everything positive when it comes to comunication and information technologies as it seems?   The …