Eye tracking – museum experiences through the visitor’s eyes

Museums hold a prominent position in society and can offer much more than what meets the eye; in fact, visiting a museum has become a knowledge-rich and experiential activity for its visitors. But how can one create and ensure effective visitor learning experiences?  Experiences should always be designed with the visitor in mind. The authors …

FH Salzburg team presents cutting-edge research at ENTER2018 eTourism Conference

Barbara Neuhofer, Julia Beck (IMT master alumna) and Mattia Rainoldi presented two papers at the world leading conference for eTourism, ENTER2018, which took place from 23-26th January in Jönköping, Sweden! Check out the papers published in Springer! Beck, J. and Egger, R. (2018) Emotionalise Me: Self-reporting and Arousal Measurements in Virtual Tourism Environments Rainoldi, M., …