Who is a smart tourist in a smart destination?

How do tourists understand intelligent systems and wish to interact with them? How are they supposed to interact and co-create value with other stakeholders? How does  their level of trust in technologies shape and facilitate their experiences? These and many more questions are answered in our latest study 'Towards a conceptualisation of smart tourists and their role …

Technology Enhanced Destination Experiences

Experiences are transforming. A widespread concept in the tourism industry is the creation of experiences for consumers. The competition is bigger than ever. Destinations – as the core of the travel and tourism industry - have to find innovative ways to differentiate their products and create experiences and so provide value for the tourists. This …