Experience Design Consulting Project with Altenmarkt-Zauchensee: Firnzeit Experiences

On the 23rd of January 2021, the master class 2019 from the Department of Innovation & Management in Tourism at the FH Salzburg (Salzburg University of Applied Sciences) turned into consulting teams and delivered innovative ideas and prototypes for products, events and services to the destination management organization of Altenmarkt-Zauchensee. Innovation in a year of standstill The 3rd semester …

Who is a smart tourist in a smart destination?

How do tourists understand intelligent systems and wish to interact with them? How are they supposed to interact and co-create value with other stakeholders? How does  their level of trust in technologies shape and facilitate their experiences? These and many more questions are answered in our latest study 'Towards a conceptualisation of smart tourists and their role …