Innovation through Co-Creation: How can we co-create in tourism?

The behavior of consumers and tourists has changed.  From the idea of  only buying  products, it shifted towards playing an active  role  in  the  consumption  process. Consumers got  more and more  active  and  involved  in  the consumption  of  their  own products  and  services.   How it was: In the 90s, people have merely bought manufactured …

Experience, Co-Creation and Technology: Issues, Challenges and Trends for Technology Enhanced Tourism Experiences

  Consumers are increasingly striving for experiences. They search for unique and memorable experiences, as products have become replicated and interchangeable in the 21st century experience economy. The concept of the experience economy has changed. For a long time, the experience economy was a vehicle to design and supply experiences to consumers and so to gain …

Co-Creation through Technology: Dimensions of Social Connectedness

'Co-creation' has become an important term in tourism research and tourism practice. The tourist is the one who determines the creation of experiences and value. Nowadays, the tourist can co-create richer, more personal and more meaningful experiences online made possible through information and communication technologies (ICTs). How can we support co-creation initiatives through digital technology? …