Technology Enhanced Destination Experiences

Experiences are transforming. A widespread concept in the tourism industry is the creation of experiences for consumers. The competition is bigger than ever. Destinations – as the core of the travel and tourism industry - have to find innovative ways to differentiate their products and create experiences and so provide value for the tourists. This …

Innovation through Co-Creation: How can we co-create in tourism?

The behavior of consumers and tourists has changed.  From the idea of  only buying  products, it shifted towards playing an active  role  in  the  consumption  process. Consumers got  more and more  active  and  involved  in  the consumption  of  their  own products  and  services.   How it was: In the 90s, people have merely bought manufactured …