Welcome to Dr. Barbara Neuhofer’s Website!

Dr. Barbara Neuhofer is a Professor of Experience Design and Head of Experience Design at the Department of Innovation and Management in Tourism at the Salzburg University of Applied Sciences, Austria. She is the co-founder of the Experience Design Summit Year Zero.

Before her current role, Barbara was working as a Lecturer in Tourism and Hospitality Management and as MSc Hospitality Programmes Leader at Bournemouth University, UK. Barbara has held presentations on experience design and digital transformation in several higher institutions around the world, including Surrey University, UK, Edinburgh Napier University, UK, University of Alicante, Spain, University of South Australia, Australia, and is a visiting lecturer on experience design at international universities, including IMC Krems, Austria and MODUL University Austria.

Barbara’s research focuses on the experience and transformation economy. She researches, writes and speaks about customer experience design and how digital technologies transform the way we co-create memorable and transformative experiences across tourism and the service sectors.

She is frequently invited as a keynote speaker on experience design at scientific conferences, global industry summits and business events, including a talk at TEDxBucharest on “The Global State of Awe”. Barbara has been featured in international media (BBC television and radio) around the globe.

Barbara advises and works with international businesses on how to develop the mindset, framework and tools to embrace the transformation economy and facilitate extraordinary experiences and mutual value co-creation with the customer of the future.

As a certified facilitator of the LEGO® SERIOUS PLAY® method Barbara facilitates strategy, team building and service design and experience design workshops with students and businesses.

Barbara has published over 30 academic journal articles, book chapters and conference papers on customer experiences, co-creation, digital technologies and smart tourism and (dis)connectivity  in travel experiences and the wider services marketing context. Barbara is frequently invited as a keynote speaker on experience design and has shared her insights at over 60 academic conferences and industry events around the globe.

For her groundbreaking research, Barbara has received several international research prizes and best paper awards. Barbara received the prestigious ITT PhD Student of the Year 2013 Award at the House of Commons, the British Parliament, and was selected as one of the 15 world’s best PhD students in the management discipline at the International PhD Student Competition 2013. She has further won several best paper awards, including the Electronic Markets Paper of the Year 2016 Award for her journal article ‘Smart  Technologies for personalized experiences: a case study in the hospitality domain’ and the 2nd Place ‘Journal Paper of the Year’ Award at ENTER Conference in 2014. For her teaching excellence and higher education pedagogic innovations, Barbara has received two years in a row (2015, 2016) the ‘You’re Brilliant Award’ at Bournemouth University, and the ‘Outstanding Achievement Award’ for her Postgraduate Certificate in Education Practice. She is the youngest person to be awarded FH-Professor at the Salzburg University University of Applied Sciences.

Barbara has served on the Board of Directors of IFITT – International Federation for IT and Travel & Tourism as Treasurer and Director of IFITT Next Generation from 2013-2017. As youngest ever-elected board member, Barbara co-founded the IFITT NextGeneration initiative and the IFITT Doctoral Summer School for young emerging scholars in the global eTourism community. Barbara has served as chair of several international workshops, summer schools and events and serves as a reviewer on more than 30 international journals and scientific committees and is editorial board member of  tourism Review and e-Review of Tourism Research.

University-educated in the UK, Barbara received a BA (Hons) in Travel and Tourism Management & Public Relations and an MA in Tourism Management from the University of Derby and her PhD in Services Marketing and Management from Bournemouth University. Her PhD Thesis, supervised by Prof Dimitrios Buhalis and Prof Adele Ladkin, focused on “An Exploration of the Technology Enhanced Tourist Experience.” Barbara also holds a PGCert in Higher Education Practice from Bournemouth University and is a Fellow of the Higher Education Academy (FHEA).

On the website you will find more information about Barbara’s research, publications, teaching as well as professional engagement activities and latest news on the blog. Connect with Barbara via social media: TwitterAcademia, LinkedIn, Facebook, Google+.

TEDx Talk ‘The Global State of Awe’ at TEDxBucharest 2019
by Barbara Neuhofer  and Paul Bulencea