Dr Barbara Neuhofer
Welcome to FH-Prof. Dr. Barbara Neuhofer’s Website!

FH-Prof. Dr. Barbara Neuhofer is a Senior Lecturer in Experience Design and Head of Experience Design at the Department of Innovation and Management in Tourism at the Salzburg University of Applied Sciences, Austria.

Before her current role, Barbara was working as a
Lecturer in Tourism and Hospitality Management and as MSc Hospitality Programmes Leader at Bournemouth University, UK.

Barbara researches, teaches, writes and speaks about technology-enhanced customer experiences and explores how technologies transform and shape the way contemporary, consumer-driven and dynamic experiences are co-created.

Beyond exploring technology-enhanced experiences, Barbara’s second stream of research looks at the ‘flipside’ of technology. She explores the idea of (dis)connectivity in tourism and leisure contexts and analyses how digital technology blurs the line between travel, life and work domains. Barbara was principal investigator on an EPSRC Balance Network funded event that discussed the impact of hyperconnected lifestyles on our work-life balance and travel experience and open a discussion on whether (dis)connecting and ‘going off the grid’ is still an option in the digital age of the 21st century.

Barbara has published over 25 academic journal articles, book chapters and conference papers on tourist experiences, co-creation, digital technologies and smart tourism and (dis)connectivity  in travel experiences and the wider services marketing context. Barbara frequently delivers invited presentations and has shared her work at over 40 academic conferences and industry events around the globe.

For her academic achievements to date, Barbara has been recognised with more than ten international prizes. Barbara received the prestigious ITT PhD Student of the Year 2013 Award at the House of Commons, the British Parliament, and was selected as one of the 15 world’s best PhD students in the management discipline at the International PhD Student Competition 2013. She has further won several best paper awards, including the Electronic Markets Paper of the Year 2016 Award for her journal article ‘Smart  Technologies for personalized experiences: a case study in the hospitality domain’ and the 2nd Place ‘Journal Paper of the Year’ Award at ENTER Conference in 2014. For her teaching excellence and higher education pedagogic innovations, Barbara has received two years in a row (2015, 2016) the ‘You’re Brilliant Award’ at Bournemouth University, and the ‘Outstanding Achievement Award’ for her Postgraduate Certificate in Education Practice. She is the youngest person to be awarded FH-Professor at the Salzburg University University of Applied Sciences.

Barbara has served on the Board of Directors of IFITT – International Federation for IT and Travel & Tourism as Treasurer and Director of IFITT Next Generation from 2013-2017. As youngest ever-elected board member, Barbara co-founded the IFITT NextGeneration initiative and the IFITT Doctoral Summer School for young emerging scholars in the global eTourism community. Barbara has served as chair of several international workshops, summer schools and events and serves as a reviewer on more than 30 international journals and scientific committees and is editorial board member of  tourism Review and e-Review of Tourism Research.

University-educated in the UK, Barbara received a BA (Hons) in Travel and Tourism Management & Public Relations and an MA in Tourism Management from the University of Derby and her PhD in Services Marketing and Management from Bournemouth University. Her PhD Thesis, supervised by Prof Dimitrios Buhalis and Prof Adele Ladkin, focused on “An Exploration of the Technology Enhanced Tourist Experience.” Barbara also holds a PGCert in Higher Education Practice from Bournemouth University and is a Fellow of the Higher Education Academy (FHEA).

On the website you will find more information about Barbara’s research, publications, teaching as well as professional engagement activities and latest news on the blog. Connect with Barbara via social media: TwitterAcademia, LinkedIn, Facebook, Google+.

Barbara Neuhofer speaks at Speech @ INTO 2016 Mallorca, Spain: ‘Experience Economy in the 21st Century: Creating dynamic and consumer-driven experiences through technology’ (English)

Keynote @ HOGASTNext 2017 Salzburg, Austria: ‘Erlebnisinszenierung in der Hotellerie: Visionen für 2020’ (in German / auf Deutsch)