Explore experience and transformation economy

I am a Professor of Experience Design and Head of Experience Design at the Department of Innovation and Management in Tourism at the Salzburg University of Applied Sciences, Austria. I am the co-founder of the Experience Design Summit Year Zero.

Transformation design is an international journey of unbecoming and becoming the Self we are meant to be.

About me

Before her current role, Barbara was working as a Lecturer in Tourism and Hospitality Management and as MSc Hospitality Programmes Leader at Bournemouth University, UK. Barbara has held presentations on experience design and digital transformation in several higher institutions around the world, including Surrey University, UK, Edinburgh Napier University, UK, University of Alicante, Spain, University of South Australia, Australia, and is a visiting lecturer on experience design at international universities, including IMC Krems, Austria and MODUL University Austria.

Areas of Expertise

My research focuses on experience design and transformation design. I research, write and speak about how we can use experience design as a mindset and toolset to intentionally design experiences that elevate our human consciousness and bring transformation to our personal lives, workplaces and ecosystems.

Experience Design for 
Human Transformation

Experience Design for 
Digital Transformation

Experience Design for 
Value Co-Creation

Speaking

I have the honour to share my personal journey of transformation, scientific insights from research and foresight of the trends on experience design as a speaker. I am frequently invited as a keynote speaker and have shared my research at over 60 scientific conferences, global industry summits and business events around the globe.

Consulting

My research focuses on experience design and transformation design. I research, write and speak about how we can use experience design as a mindset and toolset to intentionally design experiences that elevate our human consciousness and bring transformation to our personal lives, workplaces and ecosystems.

People I advised say

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Teaching

My passion and purpose is to bring education to the world and it is a great privilege for me to be part of the educational journey of the next generation of humans.

My teaching content focuses on marketing and management related subjects, specifically focusing on customer experience, design thinking, innovation, trends, consulting projects, research methods, eTourism and digital transformation. All content is grounded in an interdisciplinary approach, combining my research and theories from marketing, services marketing, digital marketing, management, economy, psychology and design, and applying these to the contexts of tourism, leisure and events, and the general service sector at large.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.

Students I taught say

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“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus tempus consectetur mi nec hendrerit. Integer id est massa.”

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Stories from Barbara

Research Paper
July 21, 2021

It’s all about trust! Human-robot teams in hospitality

As advancements in the technological world rapidly develop and progress, especially within the field of robotics, it comes as no surprise that robots will continue to be implemented more and…
Research Paper
June 16, 2021

Sharing a private jet? How the revolution of flying could be the next big step in the sharing economy

Over the past years, consumer society has seen a major shift towards a more “collaborative economy” and is now immensely characterized by an era of sharing. Take successful apps such…
Research Paper
March 30, 2021

Eye tracking – museum experiences through the visitor’s eyes

Museums hold a prominent position in society and can offer much more than what meets the eye; in fact, visiting a museum has become a knowledge-rich and experiential activity for…

Follow me @barbaraneuhofer

Letters from Barbara

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