How does customer co-creation increase revenues in hotels?

"Over the past decade, co-creation has gained wide attention in academia and practice. Customers centricity plays a key role as we engage and co-create experiences no longer for but with customers." The co-creation paradigm has introduced the idea of a two-way engagement between customers and businesses. This has brought deep changes for businesses and they way they view …

How do social media influence the consumers’ hotel decision journey?

Hotel-related decision-making has fundamentally changed. In the ‘age of social media’ we are no longer informed by brochures and travel agencies, because Google, Facebook, TripAdvisor transformed the consumers' hotel decision journey by influencing the way consumers search, decide and book hotels. But how exactly do social media influence the way consumers search, evaluate and select …

Keynote @ HOGAST-NEXT: Erlebnisinszenierung in der Hotellerie – Visionen für 2020

Erinnern Sie sich an einen bestimmten Urlaub in Ihrer Kindheit, in dem Sie etwas ganz Besonderes erlebt und bis heute nicht vergessen haben? Einmalige Momente erleben, die man nach zehn, zwanzig oder sogar dreißig Jahren nicht vergisst, das sind die wahren Experiences. HOGAST-NEXT war ein völlig neues Eventformat für die junge Hotellerie und Tourismus-Generation. Gemeinsam …

Smart technologies for personalized experiences

  Smart technology, implying the terms intelligent and smart, refers to a product, condition or motion of a technology which involves a variety of functionalities. Smart technologies have received widespread interest in the tourism domain, because of the increase of information and communication technologies (ICTs) as well as the promotion of smartness in society and …

A Typology of Technology-Enhanced Tourism Experiences

Experiences represent the essence of the tourism industry. In recent years, consumers have been increasingly in search of experiences. Tourism experiences are undergoing constant change due to the growing importance  of  consumer  involvement, co-creation  and technology.   Revolution through technology! What has  changed is  that technology  has not only  become  a part  of  tourism. Technology …

Innovation through Co-Creation: How can we co-create in tourism?

The behavior of consumers and tourists has changed.  From the idea of  only buying  products, it shifted towards playing an active  role  in  the  consumption  process. Consumers got  more and more  active  and  involved  in  the consumption  of  their  own products  and  services.   How it was: In the 90s, people have merely bought manufactured …

Digital Technology as a Catalyst of Change: Technological Enablers and Barriers of the Tourist Experience

  The way people experience travel has changed! Digital technologies have had a major impact on how people experience travel. One of the most extensive transformations has been promoted by the increase of information and communication technologies (ICTs) in everyday life and travel. That’s why tourism research and management have been increasingly interested in exploring …

Co-Creation through Technology: Dimensions of Social Connectedness

'Co-creation' has become an important term in tourism research and tourism practice. The tourist is the one who determines the creation of experiences and value. Nowadays, the tourist can co-create richer, more personal and more meaningful experiences online made possible through information and communication technologies (ICTs). How can we support co-creation initiatives through digital technology? …

‘Smart Destinations: new horizons in tourism research and management’ – Dr Barbara Neuhofer keynoting @ Universidad de Alicante

It was a pleasure for Dr Barbara Neuhofer to keynote at the University of Alicante. Dr Barbra Neuhofer was invited for keynote speech at the International Seminar #STDRM2017  in Alicante, Spain. The Seminar was about 'Smart Destinations: new horizons in tourism research and management'. Dr Neuhofer gave a presentation on ‘Smart destinations and technology enhanced …