How does customer co-creation increase revenues in hotels?

"Over the past decade, co-creation has gained wide attention in academia and practice. Customers centricity plays a key role as we engage and co-create experiences no longer for but with customers." The co-creation paradigm has introduced the idea of a two-way engagement between customers and businesses. This has brought deep changes for businesses and they way they view …

How to create the best experiences you can create: Maximise value through co-creation & technology

The selling of experiences has become increasing important in the travel and tourism sector. With consumer empowerment and digital technology surrounding all our life domains, contemporary consumers want more than just buy into experiences. They want to take part and co-create experiences. So what happens if we combine our efforts to involve customers and co-create …