Service Design Project with St Johann in Tirol: Moments of Happiness #meinYapadu

On 9th October 2019, the 2018 master class from the Department of Innovation & Management in Tourism at the FH Salzburg (Salzburg University of Applied Sciences) were invited to a full-day excursion at St. Johann in Tyrol in the three hotels: Hotel & Wirtshaus Post, Hotel-Gasthof zur schönen Aussicht Superior, and Hotel Penzinghof. This project is part …

Service Design Project with Munich Airport

On Thursday 17.10.2018 Master Students of Innovation and Management in Tourism, together with their lecturer, FH-Prof. Dr. Barbara Neuhofer were invited to visit and experience Munich International Airport (MUC). The students attend the 3rd semester course 'Service Design' and study service design thinking, tools and methods. The day at MUC airport was a great excursion …

Designing the Customer Journeys of the Future with Lego Serious Play

It's time to play Lego Serious Play! 🙂 What is Lego Serious Play? Within the framework of the Service Design Course offered at the Salzburg University of Applied Sciences, the Master students Semester 3 group were invited to use the Lego Serious Play method, under the supervision of FH-Prof. Dr. Barbara Neuhofer, a certified Lego Serious …

Marketing 4.0 – It’s all about human experiences! Dr. Barbara Neuhofer speaks at TravelCulture 2018 Congress

On 08th November 2018, FH-Professor Dr. Barbara Neuhofer was invited by TravelCulture Linz for a speech on “Marketing 4.0: It's all about experiences". TravelCulture is a congress that brings tourism and culture together through a series of dialogues. As a part of these dialogues, Barbara talked about the requirements of an effective marketing and the importance …

How does customer co-creation increase revenues in hotels?

"Over the past decade, co-creation has gained wide attention in academia and practice. Customers centricity plays a key role as we engage and co-create experiences no longer for but with customers." The co-creation paradigm has introduced the idea of a two-way engagement between customers and businesses. This has brought deep changes for businesses and they way they view …

Value co-creation and co-destruction in connected tourist experiences

Did you notice that travel and tourist experiences changed? Have you realized that technologies nowadays create experiences that connect travel with our everyday lives? Technologies have changed our life a lot, especially tourism and therefore memorable travel experiences. But is everything positive when it comes to comunication and information technologies as it seems?   The …