February 2018

Research Paper

When Co-creation Pays: Stimulating Engagement to Increase Revenues

The term 'co-creation' has gained wide attention in service marketing research over the past decade.…

barbaraneuhofer25/02/2018

Research Paper

How do social media influence the consumers’ hotel decision journey?

Hotel-related decision-making has fundamentally changed. In the ‘age of social media’ we are no longer…

barbaraneuhofer13/02/2018

Professor. Speaker. Coach. Trainer.

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When Co-creation Pays: Stimulating Engagement to Increase Revenues

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