It is my great pleasure to collaborate with media and press to share my insights into the current states and future trends of the experience economy, transformation economy, digital technology, digital customer journeys, smart tourism, guest experiences and personalisation of the future.

If you like to speak with me for an interview (news, TV, radio, magazines, podcasts) or any other media and press enquires, contact me: Contact Barbara for an interview

Press Kit – Short Bio

Short Bio – English (100 words)

Short Bio – English (170 words)

Dr. Barbara Neuhofer is a Professor of Experience Design and Head of Experience Design at the Department of Innovation and Management in Tourism at the Salzburg University of Applied Sciences Austria. Barbara’s research focuses on the intersection of human experiences, experience design and transformation across the physical and digital domains. Barbara’s research in the experience economy is widely published and cited in Google Scholar. She is an international keynote speaker and industry advisor, and the co-founder of the award-winning Experience Design Summit Year Zero, a transformational experience event. In her TEDx Talk “The Global State of Awe”, Barbara co-created an immersive sensory experience aimed at giving insight into the awe-inducing event and mindset transformation that astronauts have when looking at Earth from space. Barbara currently serves on the executive committee of the Experience Research Society and is a founding circle member of the World Experience Organisation. Barbara has received 15 international research awards and has been featured in media around the globe.

Download the PDF: Short Bio Barbara Neuhofer 2021_en

Short Bio – Deutsch (100 words)

Short Bio – Deutsch (170 words)

Dr. Barbara Neuhofer ist Professorin und Fachbereichsleiterin für Experience Design am Studiengang Innovation & Management in Tourism an der Fachhochschule Salzburg, sowie internationale Keynote Speakerin, Experience Designerin und Unternehmensberaterin. In ihren mehr als 10 Jahren Forschungs-, Lehr- und Beratungstätigkeit beschäftigt sich Barbara Neuhofer mit dem Thema Experience Design – der Gestaltung von menschlichen Erlebnissen und Erfahrungen in physischen und digitalen Lebensräumen. Zu ihrer Expertise zählen aktuelle Themen wie Customer Experience Design, Co-Creation, Smart Tourism, digitale Transformation sowie humane Transformation. In ihrem TEDx Talk ‚The Global State of Awe‘ führt Barbara das Publikum durch eine audio-sensorische Reise einer der transformativsten menschlichen Erfahrungen – der Flug ins Weltall. Barbara ist zudem die Gründerin und Organisatorin des preisgekrönten Experience Design Summit Year Zero, ein transformatives, immersives Event für Experience Design. Barbara ist im Vorstand der Experience Research Society und Gründungsmitglied der World Experience Organisation. Für ihre Forschung und Lehre wurde Barbara Neuhofer mit 15 internationalen Wissenschaftspreisen ausgezeichnet. Sie hat bei TEDx zu ‚The Global State of Awe‘ und in internationalen Medien gesprochen.

Download the PDF: Short Bio Barbara Neuhofer 2021_de

Press Kit – Photography

Here are some of profile pictures of Dr. Barbara Neuhofer that you can download and use.

Dr. Barbara Neuhofer, Photo credit: Katarzyna Ceglowska

Press, Media & Podcast Appearances

Barbara has appeared in international print media, on radio and TV and in podcasts. See some of selected appearances below.

	Podcast Customer Experience Talks The only way to go is to design personalised exeriences Barbara talks with Dr. Alessandro Inversini at the Institute of Customer Experience Management of Ecole hôtelière de Lausanne. The message is that we need to adopt an experience mindset. Experiences do not necessarily require infrastructures. Instead, it is the ‘mindset’ that every employee can be trained with. By consciously and intentionally designing each moment, businesses can go beyond their usual offerings and create positive moments, surprise elements and long-term memories for their customers. Appeared: June 2021
	Podcast ReDesign Travel + Life Grounded Liminality Barbara talks with Elena Rodriguez Blanco on her Podcast ReDesign Travel + Life on ‘Grounded Liminality’. The message is that we can intentionally design for experiences and human transformation. We talk about how we can design for space-time of transformation. How we can trigger transformational experiences that change people and why liminal spaces matter, especially in the era of digital experiences. Appeared: March 2021
	Saison – Magazin der Tirolwerbung Alles Mobil – Wie das Smartphone den Tourismus verändert Appeared: June 2018
	Wallstreet Online Touristiker suchen Auswege aus dem Kollaps Appeared: October 2017
	Salzburger Wirtschaft Natur und Erlebnis im Einklang Appeared: May 2017
	BBC South Today: “Can we switch off on holidays?” Interview about EPSRC Balance Network “Digital work life balance: Going off the Grid: Can employees really switch off during travel?” Event Appeared: March 2016