Masters & PhD Supervision


Supervision Areas & Topics

In line with my main areas of research and expertise, I am happy to supervise postgraduate students (MA/MSc and PhD) on the following topics.

If you are interested in writing your dissertation or thesis in any of these areas, contact Dr. Barbara Neuhofer via email: Email Me Here

 Service and Experience Design & Customer Journey
– Creating and enhancing tourism experiences in tourism and hospitality
– Customer journey & experience touch points pre/during/post travel
– Experience design through digital technology: Creating Technology Enhanced Tourist Experiences
– Experience Co-Creation and Personalisation in Hospitality
– Experience Design and Storytelling in Tourism
 Technology Enhanced Tourist Experience
– Connectedness and closeness in travel through digital technology
– Convenience, efficiency, enablers and barriers to technology experiences
– Education and information value in technology enhanced experiences
– Independence, control and safety through digital technology
– Individualisation and personalisation of travel experiences
– Locality, authenticity and territoriality – local travel experiences
– Novelty, playfulness and companionship – travel companions and gamification
– Serendipity, unexpectedness and discovery – serendipitous discovery through ICTs
– Sociality and social practices in technology enhanced travel experiences
– Timeliness and real-time – the experience of the now
– Timelessness and memoralisation – saving ‘travel moments’
– Ubiquity and unlimitedness – everything is possible through digital technology
 (Dis)Connectivity & Digital Work-Life Balance in Leisure and Travel
– The ‘Dark Side’ of eTourism
– (Dis)connectivity: Impact of connectedness on tourist experiences
– Hyperconnected tourists: Re-defining work-life balance in the digital age
– Travelling but still at work: Issues of remaining connected for leisure and travel
– (Dis)connectivity: Can people still disconnect and  ‘go off the grid’?
– Digital Detox: Disconnecting from technology during travel
 Experience Co-Creation, Value Creation & Sharing Economy
– Experience economy: Innovation of experiences through digital technology
– Innovation through co-creation: Co-creating competitive customer experiences
– Customer to customer (C2C) co-creation in tourism and hospitality
– Customer to local (C2L) co-creation and local & authentic experiences
– AirBnB, Uber, EatWith: Sharing economy & co-creation of experiences
 Smart Tourism & eTourism
– Smart technology, smart tourism and stakeholder value co-creation: Smart technologies for smart tourism destinations
– Experience co-creation in smart tourism destinations: Co-creating in technology-enhanced service (eco)-systems
– Smart technologies, smart experiences
– Social Media, Augmented Reality (AR), Virtual Reality (VR) and Wearable Devices
– Gamification and Games (Pokemon Go) in tourism destinations
– The smart tourist: Consumer needs and requirements of smart tourists
– Artificial Intelligence (AI), robots and technologies of the future
 The Contemporary Consumer, Generation Y & Digital Natives
– The connected consumer: Exploring how digital technology connects work, life & travel
– Generation Y & Digital Natives: Connecting or disconnecting during travel?
– Connecting or escaping? Exploring technology enhanced experiences vs. technological detox
 Research Methods 
– Mixed methods (Qualitative and quantitative)
– Qualitative research (In-depth interviews, case studies, focus groups, ethnography)
– Netnography and online content analysis
– NVivo qualitative analysis

Current & Completed Supervision

A list of currently on-going and successfully completed supervision can be found below.

PhD Supervision
  • PhD Supervision Paco Femenia, University of Alicante ‘Tourist Experiences And Smart Technologies Within Smart Tourism Destinations: The Tourist Perspective’, at Salzburg University of Applied Sciences research visit  (Feb-May 2017)
  • PhD Thesis Supervision Natalia Torres ‘Modelling the Meal Experience in a la Carte Restaurants’ Bournemouth University (2015 – 2016)
  • PhD Supervisor Training. Completed. Bournemouth University  (2015)
Masters Supervision
Education Completion Name and Dissertation Title
 Education 2017 Daniella Sallai
Development Of An Experience Design Implication Model In The Context Of Hungarian Spas
On-going Kastriot Shala
Value co-creation and cultural heritage
On-going Emina Velic
Tourist experiences and customer loyalty
On-going Sabine Sarlay
Co-creation in the sharing economy
On-going Akwasi Boadi
Dark tourism experiences
On-going Volha Famina
Experiences creation in Boutique hotels
On-going Sandra Metz
Asian travellers in Hospitality
On-going Jennifer Relota
Augmented reality and the tourist experience
On-going Niloufar Rouzbeh
The influence of virtual reality on social presence
On-going Abdul Karim El-Najar    
Artificial intelligence in tourism: The future of travel experiences
On-going Mamadou Faye
Smart tourism and tourist experiences
 Education 2016 Vipapavee Sucanthapruek
An enhanced consumer experience through technological innovation: a study of JW Marriott Hotel in Bangkok
 Education 2016 Saruda Kokiatsakul
Human Resources Practices and Front Office Department: A case study of Holiday Inn Bangkok Hotel
 Education 2016 Germano Formisano
Impact of smartphones on digital natives during their leisure time and holidays
 Education 2016 Abbie-Gayle Johnson
Airbnb: Connecting tourists with local experiences
 Education 2016 Jeannette Camilleri
Experience Co-Creation and Co-Destruction in the Sharing Economy
 Education 2016 Peter (Yao-Yen) Tu 
The effect of co-creation on customer willingness to pay
 Education 2016 Adelola Makinde
Social media as a tool for service recovery in hospitality. A case study of Budget Hotels in Southampton, UK.
 Education 2016 Bhushan Raut
The role of technology as a facilitator of quality service provision in Luxury Hotels and Upscale Hotels
Education  2016 Roberta Belotti
Work related pressures of the Reception Department and their effect on Service Quality – A case Study
Education  2016 Pira Arunrat
How social media influences Thai travelers when they decide to travel in Thailand
Education 2016 Mantanaporn Satianpattanakul
Impact and use of technology for tourism and hospitality services and experiences
Education  2016 Eleftherios Varkaris
The influence of Social Media on the hotel decision-making process
 Education  2015 Anna Mattsson
Co-created customer experience and sense of community in Bed & Breakfasts
 Education  2015 Ya-Wen Huang
An exploratory study of the service quality in the Taiwanese restaurant and the relative impact of service quality on customer satisfaction and customer loyalty
 Education  2015 Pareena Saengfai
An investigation of factors that can attract and hinder foreigners to travel to Thailand
 Education  2015 Ozal Turan
An investigation into the usage of guest facing hotel technologies and their possible effects at upscale hotels in Istanbul