Supervision

Supervision Topics

I am happy to supervise postgraduate students (Masters and PhD) on the topics that are aligned with my main research areas. Feel free to explore some of the latest research topics on experience design that would benefit from future research.

My advice to you

  1. Select a topic that you are curious about and care about. You will dedicate 1 full year to your master thesis, so make sure you select a topic that keeps you motivated!
  2. Select a topic that is somehow aligned with your future career and life aspirations, whatever that may be. Writing a master thesis gives you 1 year of time to become an expert in a specific area. This is a great opportunity, choose wisely!

If there is any topic that you would like to write about, not listed here, let’s talk and I may agree to supervise you or will help you by recommending you a suitable colleague.

Have you found a topic area?

Then feel free to get in touch with me:  Email Me Here

Send me a short idea outline (use rapid prototyping) 🙂

  1. Area (area / topic you are interested in. You can name more than one)
  2. Thesis working title
  3. Research question (formulate any question that you are curious about, in your own words)
  4. Method (any method you like / prefer, or would like to use, or if no idea at this point, just state that)
  5. Anticipated outcome (think about the end-goal, what do you want to achieve with your thesis, what outcome do you expect)
  6. Anything else you are curious about / interested in in relation to your thesis. Any additional thoughts, ideas or questions you have.

Research Area 1 – Experience Design & Transformation Design

– How can businesses guide transformative experiences?
– Chief Transformation Officer: What skills are needed?
– Experiences, awe and the overview effect
– What are employees skills and competences to guide transformative experiences?
– Transformation age: What is the future of transformative travel experiences

– Transformative experiences in outdoor, sports, mountaineering, adventure contexts

– Transformative experiences in tourism and travel contexts

– Transformative experiences in altered states of consciousness and psychedelic contexts

– Value co-creation and value co-destruction in transformative experiences

– Transformative experiences in festivals such as Burning Man

– Transformative experiences in the events and meetings industry

– Post-event transformation and integration: How can the transformation be sustained long-term
– Transformation repeaters: Why do people go through the same transformative experiences multiple times?
– Transformative experiences and their effect on life wellbeing

– Transformative experiences in the education context: Education as transformation


– Space design: How to design transformative experience spaces, third space and liminality

– Time design: How to design transformative vehicles of time-well-invested?

– Education in the age of the transformation economy: Learning journeys of the future

– The social nature of transformative experiences: Designing for individual and collective transformations

– Experiences and communitas and rituals
– Measuring transformative experiences: Developing a scale


– Transformative experiences, psychology and existential authenticity

– Personas of transformation: Mapping the customer of transformative experiences

– Transformative experiences and the Hero’s Journey


– Transformative experiences, mindfulness and spiritual experiences


– Transformative experiences and social impact and community

– Transformative experiences and personal growth

– Transformation, personal Development, and Maslow’s plateau experiences
– Service design and transformation: Developing tools to guide transformation design
– Transformative experiences and storytelling and narratives
– Memorable vs transformative experiences: Mapping the customer journey of transformation

Experiences and Digital Transformation &

Technology Enhanced Tourist Experiences

– Multisensory Virtual Reality Experiences
– Multisensory Soundscape Experiences
– Experiences and connecting or disconnecting in travel
– Work-life-travel integration: Digital technology facilitating new travel
– Work-life-travel integration: What is the work space of the future?
– Work-life-travel integration: What is the hotel room for leisure and work of the future?
– Hyperconnected tourists: Re-defining work-life balance in the digital age
– Digital wellbeing


– Individualisation and personalisation of hospitality experiences

– Gamification of experiences through digital technology

– Serendipity of travel experiences through digital technology

– Value co-creation through real-time connection. The experience of the now

– Memorable experiences supported through social media: Images, videos, narratives

 Experience and Value Co-Creation

– Innovation through co-creation: Co-creating meaningful customer experiences

– Customer to customer (C2C) co-creation in tourism and hospitality

– Customer to local (C2L) co-creation and local & authentic experiences

– Stakeholder co-creation of experience ecosystems
 eTourism and Smart Tourism
– Smart tourism destination, smart ecosystems and smart travel experiences

– Experience co-creation in smart tourism destinations


– Social Media, Augmented Reality (AR), Virtual Reality (VR) and Wearable Devices

– Robots and human experiences in tourism

– Digital technology and human experiences of the future
 Research Methods 
– Mixed methods (Qualitative and quantitative)

– Qualitative research (In-depth interviews, case studies, focus groups, ethnography)

– Netnography and online content analysis

– Future methods

– Experience Sampling Method

Student Testimonials

 Testimonials 

“Since the beginning of my studies, I knew that Barbara is the best supervisor for
my master thesis. Her motivation and work attitude are one of a kind and her
innovative mindset is really valuable. Barbara guided me through the whole
process by making me think about situations from differ.”
(FH Salzburg, IMT Master Student, 2019)

“Dr. Barbara Neuhofer is a diligent, caring, and life-changing Professor. She
creates transformative experiences for students that guide them to personal and
professional development, not only through her teaching methods, but in her kind
and helpful character. As a professor and mentor, Dr. Neuhofer goes above and
beyond to strive for her students’ success. She is inclusive and creative in her
teaching methods in order to allow for each students to have his or her own
personal experience in her class. Dr. Barbara Neuhofer changes the lives of the
students she teaches, she and will continue to do so in the future.” (FH Salzburg,
IMT Master Student, 2019)


” Dr. Barbara Neuhofer is a diligent, caring,  and life-changing Professor. She creates transformative experiences for students that guide them to personal and professional development, not only through her teaching methods, but in her kind and helpful character. As a professor and mentor, Dr. Neuhofer goes above and beyond to strive for her students’ success. She is inclusive and creative in her teaching methods in order to allow for each students to have his or her own personal experience in her class. Dr. Barbara Neuhofer changes the lives of the students she teaches, she and will continue to do so in the future. ” (FH Salzburg, IMT 2017 Student)

“Since the beginning of my studies, I knew that Barbara is the best supervisor for my master thesis. Her motivation and work attitude are one of a kind and her innovative mindset is really valuable. Barbara guided me through the whole process by making me think about situations from different perspectives.” (FH Salzburg, IMT 2017 Student)

“Having Barbara as my master thesis supervisor was one of the best choices I have made so far. She is extremely helpful and she guided me through the whole process with clear instructions and ideas. She motivated me when I was lost and helped me to find the path again. During her supervision she achieved that I became more interested in my topic than I was in the beginning. Working on my own, but with her being behind my back let me to accomplish my master studies on time and with a great result. Thank you very much Barbara!” (FH Salzburg, IMT 2016 Student)

Current & Completed Supervision

A list of currently on-going and successfully completed supervision can be found below.

PhD Thesis Examination

Francisco Femenia, University of Alicante, Spain: “Smart Tourism Destinations: Incorporating A Demand Approach To Improve Destinations Management‘ (2019)

PhD Transfer Viva Voce Examiner Nguyen Thi Thao Quynh ‘Understanding Emotional Intelligence among hotel employees during interactions with co-workers and customers in Vietnam’ (2016)

PhD Internal Pre-Viva Examination Paco Femenia, University of Alicante ‘Tourist Experiences And Smart Technologies Within Smart Tourism Destinations: The Tourist Perspective’

PhD Supervision
  1. PhD Project Visit Host and Supervisor for Katerina Volchek, Hong Kong Polytechnic University ‘Value Maximisation For Personalised Information Service In Tourism‘, at Salzburg University of Applied Sciences research visit (Apr-Aug 2019)
  2. PhD Supervision Paco Femenia, University of Alicante ‘Tourist Experiences And Smart Technologies Within Smart Tourism Destinations: The Tourist Perspective’, at Salzburg University of Applied Sciences research visit  (Feb-May 2017)
  3. PhD Thesis Supervision Natalia Torres ‘Modelling the Meal Experience in a la Carte Restaurants’ Bournemouth University (2015 – 2016)
  4. PhD Supervisor Training. Completed. Bournemouth University  (2015)
Masters Supervision

Education
CompletionName and Dissertation Title
2020Melina Scholl & Jasmin Hopf
Multisensory VR experiences for destination marketing
2019Filippo Vicentini
Airbnb and stakeholder value co-creation in hospitality
2019David Riedl
CXO Chief Experience Officer as a job of the future
2019Jennifer Wohlgamuth
An ethnoconsumerist service design in retail
2019Bianca Magnus
Future of AI for customer experiences in events
2019Lukas Grundner
Future of AI in destinations
Education
2018Le Danh Dat

Online Marketing in Vietnam

 
Education
2018Jingming Tinh Minh Tran

Chinese cruise industry

 
Education
2018Hanh Nguyen

Factors Affecting Band Equity of Online Travel Booking Service in Ho Chi Minh City

 
Education
2018Julia Angerer

Digital detox as new travel experience: customer’s motivations for onsite (dis)connection – Case study of Austrian tourism offers

Education
2019Katherine Guevara

Sharing economy experiences

Education
2019Giulia Wälter

The role of influencers in tourism marketing

2019Erminio Laudani

An eye-tracking study of cognition load in tourism marketing

2019Ashelle McFee

How do responsible travellers use their mobile in the destination they travelled to?

Education
2019Sean Ralph

Millenials: A risk management analysis to optimize the customer experience

Education
2019Sonia Rostagnol

Sharing economy and tourist profiles

Education
2019Thuy Linh To

Gamification in events experiences

 
Education
2017Daniella Sallai

Development of an experience design implication model in the context of Hungarian spas

Education
2019Emina Velic

Tourist experiences and customer loyalty

 
Education
2017Sabine Sarlay

Collaborating and connecting: Sharing economy as a game changer in the aviation sector? Commercial air travelers’ willingness to pay premium for luxury services in tourism

 
Education
2017Akwasi Boadi

Gamification as a tool to enrich the experience of visitors at dark tourism destination: a case study at Elmina Castle (Ghana)

 
Education
2017Volha Famina

Creation of a Boutique hotel concept authentic to its location

Education
2019Sandra Metz

Asian travellers in Hospitality

 
Education
2017Jennifer Relota

SoCoMo and the tourist experience : The influence of SoCoMo on the tourist experience using the example of Snapchat

Education
2018Niloufar Rouzbeh

The influence of virtual reality on social presence

Education
2018Abdul Karim El-Najar    

Artificial intelligence in tourism: The future of travel experiences

 
Education
2017Mamadou Faye

Smart Tourism Destinations: What salient smart components of Amsterdam city impact on the in-situ experiences of the tourists? The Case Of Amsterdam City

 
Education
2016Vipapavee Sucanthapruek

An enhanced consumer experience through technological innovation: a study of JW Marriott Hotel in Bangkok

 
Education
2016Saruda Kokiatsakul

Human Resources Practices and Front Office Department: A case study of Holiday Inn Bangkok Hotel

 
Education
2016Germano Formisano

Impact of smartphones on digital natives during their leisure time and holidays

 
Education
2016Abbie-Gayle Johnson

Airbnb: Connecting tourists with local experiences

 
Education
2016Jeannette Camilleri

Experience Co-Creation and Co-Destruction in the Sharing Economy

 
Education
2016Peter (Yao-Yen) Tu 

The effect of co-creation on customer willingness to pay

 
Education
2016Adelola Makinde

Social media as a tool for service recovery in hospitality. A case study of Budget Hotels in Southampton, UK.

 
Education
2016Bhushan Raut

The role of technology as a facilitator of quality service provision in Luxury Hotels and Upscale Hotels

Education
 2016Roberta Belotti

Work related pressures of the Reception Department and their effect on Service Quality – A case Study

Education
 2016Pira Arunrat

How social media influences Thai travelers when they decide to travel in Thailand

Education
2016Mantanaporn Satianpattanakul

Impact and use of technology for tourism and hospitality services and experiences

Education
 2016Eleftherios Varkaris

The influence of Social Media on the hotel decision-making process

 
Education
 2015Anna Mattsson

Co-created customer experience and sense of community in Bed & Breakfasts

 
Education
 2015Ya-Wen Huang

An exploratory study of the service quality in the Taiwanese restaurant and the relative impact of service quality on customer satisfaction and customer loyalty

 
Education
 2015Pareena Saengfai

An investigation of factors that can attract and hinder foreigners to travel to Thailand

 
Education
 2015Ozal Turan

An investigation into the usage of guest facing hotel technologies and their possible effects at upscale hotels in Istanbul