Masters & PhD Supervision

Supervision Areas & Topics

In line with my main areas of research and expertise, I am happy to supervise postgraduate students (MA/MSc and PhD) on the following topics.

If you are interested in writing your dissertation or thesis in any of these areas, contact Dr. Barbara Neuhofer via email: Email Me Here

Service Design, Experience Design & Customer Journeys

– Designing customer experiences in the service sector, tourism and hospitality – Customer journeys & experience touch points (pre/during/post) – Experience design and digital technology – Experience Co-Creation and Personalisation (in hospitality) – Experience Design and Storytelling (in tourism) – Fulfilment, mindfulness in tourist experiences – Adventure tourism experiences – Transformative tourist experiences

Customer Experiences in the Age of Digital Transformation & Technology Enhanced Tourist Experiences

– Sense of connectedness and closeness in travel through digital technology – Convenience, efficiency, enablers and barriers to technology experiences – Education and information in technology enhanced experiences – Independence, control and safety through digital technology – Individualisation and personalisation of travel experiences – Locality, authenticity and territoriality – local travel experiences – Gamification of experiences through digital technology – Serendipity, unexpectedness and discovery through digital technology – Social practices in technology enhanced travel experiences – Timeliness and real-time – the experience of the now – Timelessness and memoralisation – capturing moments and memories – Ubiquity and unlimitedness – everything is possible through digital technology

(Dis)Connectivity & Work-Life Balance Integration in the Digital Age

– The ‘Dark Side’ of eTourism – (Dis)connectivity: The impact of connectedness on tourist experiences – Hyperconnected tourists: Re-defining work-life balance in the digital age – Work-life integration in the digital age: What is the workplace of the future? – Travelling but still at work: Issues of remaining connected for leisure and travel – (Dis)connectivity: Can people still disconnect and  ‘go off the grid’? – Digital Detox: New trend of disconnecting from technology during travel

Experience Co-Creation, Value Co-Creation & Sharing Economy

– Experience economy: Innovation of experiences through digital technology – Innovation through co-creation: Co-creating meaningful customer experiences – Customer to customer (C2C) co-creation in tourism and hospitality – Customer to local (C2L) co-creation and local & authentic experiences – Sharing economy & co-creation of experiences

Smart Tourism, Smart Tourism Destinations & eTourism

– Smart technology, smart tourism and stakeholder value co-creation: Smart technologies for smart tourism destinations – Experience co-creation in smart tourism destinations: Co-creating in technology-enhanced service (eco)-systems – Smart technologies, smart experiences – Social Media, Augmented Reality (AR), Virtual Reality (VR) and Wearable Devices – Gamification and Games (Pokemon Go) in tourism destinations – The smart tourist: Consumer needs and requirements of smart tourists – Artificial Intelligence (AI), chatbots and robots – Experience co-creation with robots, scenarios of the future

The Connected Consumer, Generation Y & Digital Natives

– The connected consumer: Exploring how digital technology connects work, life & travel – Generation Y & Digital Natives: Connecting or disconnecting during travel? – Connecting or escaping? Exploring technology enhanced experiences vs. technological detox

Research Methods

– Mixed methods (Qualitative and quantitative) – Qualitative research (In-depth interviews, case studies, focus groups, ethnography) – Netnography and online content analysis – NVivo qualitative analysis

Student Testimonials

Testimonials

“Having Barbara as my master thesis supervisor was one of the best choices I have made so far. She is extremely helpful and she guided me through the whole process with clear instructions and ideas. She motivated me when I was lost and helped me to find the path again. During her supervision she achieved that I became more interested in my topic than I was in the beginning. Working on my own, but with her being behind my back let me to accomplish my master studies on time and with a great result. Thank you very much Barbara!” (FH Salzburg, IMT 2016 Student)

Current & Completed Supervision

A list of currently on-going and successfully completed supervision can be found below.

PhD Thesis Examination

• PhD Transfer Viva Voce Examiner Nguyen Thi Thao Quynh ‘Understanding Emotional Intelligence among hotel employees during interactions with co-workers and customers in Vietnam’ (2016)

PhD Supervision

• PhD Supervision Paco Femenia, University of Alicante ‘Tourist Experiences And Smart Technologies Within Smart Tourism Destinations: The Tourist Perspective’, at Salzburg University of Applied Sciences research visit  (Feb-May 2017)
• PhD Thesis Supervision Natalia Torres ‘Modelling the Meal Experience in a la Carte Restaurants’ Bournemouth University (2015 – 2016)
• PhD Supervisor Training. Completed. Bournemouth University  (2015)

Masters Supervision

	Completion	Name and Dissertation Title
	On-going	Le Danh Dat Online Marketing in Vietnam
	On-going	Jingming Tinh Minh Tran Chinese cruise industry
	On-going	Hanh Nguyen Factors Affecting Band Equity of Online Travel Booking Service in Ho Chi Minh City
	On-going	Julia Angerer Digital detox as new travel experience: customer’s motivations for onsite (dis)connection – Case study of Austrian tourism offers
	On-going	Stephanie Angerer Usage of mobile devices in destinations under the roaming like at home policy
	On-going	Katherine Guevara Sharing economy experiences
	On-going	Giulia Wälter The role of influencers in tourism marketing
	On-going	Erminio Laudani An eye-tracking study of cognition load in tourism marketing
	On-going	Ashelle McFee How do responsible travellers use their mobile in the destination they travelled to?
	On-going	Sean Ralph Millenials: A risk management analysis to optimize the customer experience
	On-going	Sonia Rostagnol Sharing economy and tourist profiles
	On-going	Thuy Linh To Gamification in events experiences
	2017	Daniella Sallai Development of an experience design implication model in the context of Hungarian spas
	On-going	Kastriot Shala Value co-creation and cultural heritage
	On-going	Emina Velic Tourist experiences and customer loyalty
	2017	Sabine Sarlay Collaborating and connecting: Sharing economy as a game changer in the aviation sector? Commercial air travelers’ willingness to pay premium for luxury services in tourism
	2017	Akwasi Boadi Gamification as a tool to enrich the experience of visitors at dark tourism destination: a case study at Elmina Castle (Ghana)
	2017	Volha Famina Creation of a Boutique hotel concept authentic to its location
	On-going	Sandra Metz Asian travellers in Hospitality
	2017	Jennifer Relota SoCoMo and the tourist experience : The influence of SoCoMo on the tourist experience using the example of Snapchat
	On-going	Niloufar Rouzbeh The influence of virtual reality on social presence
	On-going	Abdul Karim El-Najar     Artificial intelligence in tourism: The future of travel experiences
	2017	Mamadou Faye Smart Tourism Destinations: What salient smart components of Amsterdam city impact on the in-situ experiences of the tourists? The Case Of Amsterdam City
	2016	Vipapavee Sucanthapruek An enhanced consumer experience through technological innovation: a study of JW Marriott Hotel in Bangkok
	2016	Saruda Kokiatsakul Human Resources Practices and Front Office Department: A case study of Holiday Inn Bangkok Hotel
	2016	Germano Formisano Impact of smartphones on digital natives during their leisure time and holidays
	2016	Abbie-Gayle Johnson Airbnb: Connecting tourists with local experiences
	2016	Jeannette Camilleri Experience Co-Creation and Co-Destruction in the Sharing Economy
	2016	Peter (Yao-Yen) Tu  The effect of co-creation on customer willingness to pay
	2016	Adelola Makinde Social media as a tool for service recovery in hospitality. A case study of Budget Hotels in Southampton, UK.
	2016	Bhushan Raut The role of technology as a facilitator of quality service provision in Luxury Hotels and Upscale Hotels
	2016	Roberta Belotti Work related pressures of the Reception Department and their effect on Service Quality – A case Study
	2016	Pira Arunrat How social media influences Thai travelers when they decide to travel in Thailand
	2016	Mantanaporn Satianpattanakul Impact and use of technology for tourism and hospitality services and experiences
	2016	Eleftherios Varkaris The influence of Social Media on the hotel decision-making process
	2015	Anna Mattsson Co-created customer experience and sense of community in Bed & Breakfasts
	2015	Ya-Wen Huang An exploratory study of the service quality in the Taiwanese restaurant and the relative impact of service quality on customer satisfaction and customer loyalty
	2015	Pareena Saengfai An investigation of factors that can attract and hinder foreigners to travel to Thailand
	2015	Ozal Turan An investigation into the usage of guest facing hotel technologies and their possible effects at upscale hotels in Istanbul