Masters & PhD Supervision

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Supervision Areas & Topics

In line with my main areas of research and expertise, I am happy to supervise postgraduate students (MA/MSc and PhD) on the following topics.

Other topics, not listed here, can also be agreed upon.

If you are interested in writing your dissertation or thesis in any of these areas, contact FH-Prof. Dr. Barbara Neuhofer via email: Email Me Here

Experience Economy & Transformation Economy
– The future of experiences: Futures research on what do consumers want?

– Transformation economy & experience design: How to design and guide transformative experiences?

Transformation economy: The future of transformative travel experiences

– Transformative experiences and positive psychology

– Adventure, outdoor, extreme sport and mountaineering transformative experiences

– Transformative experiences in the events and meetings industry

– Transformative experience spaces (third space and liminality)


– Education in the age of the transformation economy: Learning journeys of the future

– Sociality in transformative experiences: Exploring individual and collective transformations

– Transformative experiences and existential authenticity


– Personas of transformation: Understanding the ‘who’ is in the pursuit of transformation

– Transformative experiences and the Hero’s Journey

– Transformative experiences, mindfulness and spiritual experiences


– Transformative experiences: Social impact and community

– Transformative experiences and personal growth
 Service Design, Experience Design & Customer Journeys
– Customer journeys & experience touch points

– Experience design and digital technology

– Experience design and personalisation


– Experience design and storytelling

Customer Experiences in the Age of Digital Transformation &

Technology Enhanced Tourist Experiences

– Sense of connectedness and closeness in travel through digital technology

– Convenience, efficiency, enablers and barriers to technology experiences

– Education and information in technology enhanced experiences

– Independence, control and safety through digital technology

– Individualisation and personalisation of travel experiences

– Locality, authenticity and territoriality – local travel experiences

– Gamification of experiences through digital technology

– Serendipity, unexpectedness and discovery through digital technology

– Social practices in technology enhanced travel experiences

– Timeliness and real-time – the experience of the now

– Timelessness and memoralisation – capturing moments and memories

– Ubiquity and unlimitedness – everything is possible through digital technology

 (Dis)Connectivity & Work-Life Balance Integration in the Digital Age
– The ‘Dark Side’ of eTourism

– (Dis)connectivity: The impact of connectedness on tourist experiences

– Hyperconnected tourists: Re-defining work-life balance in the digital age

– Work-life integration in the digital age: What is the workplace of the future?

– Digital elasticity: Travelling but still at work?

– (Dis)connectivity: Can people still disconnect and  ‘go off the grid’?

– Digital Detox: New trend of disconnecting from technology during travel

 Experience Co-Creation, Value Co-Creation & Sharing Economy
– Experience economy: Innovation of experiences through digital technology

– Innovation through co-creation: Co-creating meaningful customer experiences

– Customer to customer (C2C) co-creation in tourism and hospitality

– Customer to local (C2L) co-creation and local & authentic experiences

– Sharing economy & co-creation of experiences

 eTourism, Smart Tourism & Robotics
– Smart technology, smart tourism and stakeholder value co-creation: Smart technologies for smart tourism destinations

– Experience co-creation in smart tourism destinations: Co-creating in technology-enhanced service (eco)-systems

– Smart technologies, smart experiences

– Social Media, Augmented Reality (AR), Virtual Reality (VR) and Wearable Devices

– Gamification and Games (Pokemon Go) in tourism destinations

– The smart tourist: Consumer needs and requirements of smart tourists

– Artificial Intelligence (AI), chatbots and robots

– Robots in the future workforce

– Robots and human co-creation

– Tourism & technology futures

 The Connected Consumer, Generation Y & Digital Natives
– The connected consumer: Exploring how digital technology connects work, life & travel

– Generation Y & Digital Natives: Connecting or disconnecting during travel?

– Connecting or escaping? Exploring technology enhanced experiences vs. technological detox

 Research Methods 
– Mixed methods (Qualitative and quantitative)

– Qualitative research (In-depth interviews, case studies, focus groups, ethnography)

– Netnography and online content analysis

– NVivo qualitative analysis

– Scenario planning

Student Testimonials

 Testimonials 
Having Barbara as my master thesis supervisor was one of the best choices I have made so far. She is extremely helpful and she guided me through the whole process with clear instructions and ideas. She motivated me when I was lost and helped me to find the path again. During her supervision she achieved that I became more interested in my topic than I was in the beginning. Working on my own, but with her being behind my back let me to accomplish my master studies on time and with a great result. Thank you very much Barbara!” (FH Salzburg, IMT 2016 Student)

Current & Completed Supervision

A list of currently on-going and successfully completed supervision can be found below.

PhD Thesis Examination

  • PhD Transfer Viva Voce Examiner Nguyen Thi Thao Quynh ‘Understanding Emotional Intelligence among hotel employees during interactions with co-workers and customers in Vietnam’ (2016)
PhD Supervision
  • PhD Supervision Paco Femenia, University of Alicante ‘Tourist Experiences And Smart Technologies Within Smart Tourism Destinations: The Tourist Perspective’, at Salzburg University of Applied Sciences research visit  (Feb-May 2017)
  • PhD Thesis Supervision Natalia Torres ‘Modelling the Meal Experience in a la Carte Restaurants’ Bournemouth University (2015 – 2016)
  • PhD Supervisor Training. Completed. Bournemouth University  (2015)
Masters Supervision
Education
CompletionName and Dissertation Title
Education
2018Le Danh Dat

Online Marketing in Vietnam

 
Education
2018Jingming Tinh Minh Tran

Chinese cruise industry

 
Education
2018Hanh Nguyen

Factors Affecting Band Equity of Online Travel Booking Service in Ho Chi Minh City

 
Education
2018Julia Angerer

Digital detox as new travel experience: customer’s motivations for onsite (dis)connection – Case study of Austrian tourism offers

On-goingStephanie Angerer

Usage of mobile devices in destinations under the roaming like at home policy

Education
2019Katherine Guevara

Sharing economy experiences

Education
2019Giulia Wälter

The role of influencers in tourism marketing

On-goingErminio Laudani

An eye-tracking study of cognition load in tourism marketing

2019Ashelle McFee

How do responsible travellers use their mobile in the destination they travelled to?

Education
2019Sean Ralph

Millenials: A risk management analysis to optimize the customer experience

Education
2019Sonia Rostagnol

Sharing economy and tourist profiles

Education
2019Thuy Linh To

Gamification in events experiences

 
Education
2017Daniella Sallai

Development of an experience design implication model in the context of Hungarian spas

Education
2019Emina Velic

Tourist experiences and customer loyalty

 
Education
2017Sabine Sarlay

Collaborating and connecting: Sharing economy as a game changer in the aviation sector? Commercial air travelers’ willingness to pay premium for luxury services in tourism

 
Education
2017Akwasi Boadi

Gamification as a tool to enrich the experience of visitors at dark tourism destination: a case study at Elmina Castle (Ghana)

 
Education
2017Volha Famina

Creation of a Boutique hotel concept authentic to its location

Education
2019Sandra Metz

Asian travellers in Hospitality

 
Education
2017Jennifer Relota

SoCoMo and the tourist experience : The influence of SoCoMo on the tourist experience using the example of Snapchat

Education
2018Niloufar Rouzbeh

The influence of virtual reality on social presence

Education
2018Abdul Karim El-Najar    

Artificial intelligence in tourism: The future of travel experiences

 
Education
2017Mamadou Faye

Smart Tourism Destinations: What salient smart components of Amsterdam city impact on the in-situ experiences of the tourists? The Case Of Amsterdam City

 
Education
2016Vipapavee Sucanthapruek

An enhanced consumer experience through technological innovation: a study of JW Marriott Hotel in Bangkok

 
Education
2016Saruda Kokiatsakul

Human Resources Practices and Front Office Department: A case study of Holiday Inn Bangkok Hotel

 
Education
2016Germano Formisano

Impact of smartphones on digital natives during their leisure time and holidays

 
Education
2016Abbie-Gayle Johnson

Airbnb: Connecting tourists with local experiences

 
Education
2016Jeannette Camilleri

Experience Co-Creation and Co-Destruction in the Sharing Economy

 
Education
2016Peter (Yao-Yen) Tu 

The effect of co-creation on customer willingness to pay

 
Education
2016Adelola Makinde

Social media as a tool for service recovery in hospitality. A case study of Budget Hotels in Southampton, UK.

 
Education
2016Bhushan Raut

The role of technology as a facilitator of quality service provision in Luxury Hotels and Upscale Hotels

Education
 2016Roberta Belotti

Work related pressures of the Reception Department and their effect on Service Quality – A case Study

Education
 2016Pira Arunrat

How social media influences Thai travelers when they decide to travel in Thailand

Education
2016Mantanaporn Satianpattanakul

Impact and use of technology for tourism and hospitality services and experiences

Education
 2016Eleftherios Varkaris

The influence of Social Media on the hotel decision-making process

 
Education
 2015Anna Mattsson

Co-created customer experience and sense of community in Bed & Breakfasts

 
Education
 2015Ya-Wen Huang

An exploratory study of the service quality in the Taiwanese restaurant and the relative impact of service quality on customer satisfaction and customer loyalty

 
Education
 2015Pareena Saengfai

An investigation of factors that can attract and hinder foreigners to travel to Thailand

 
Education
 2015Ozal Turan

An investigation into the usage of guest facing hotel technologies and their possible effects at upscale hotels in Istanbul