Masters & PhD Supervision

Supervision Areas & Topics

In line with my main areas of research and expertise, I am happy to supervise postgraduate students (MA/MSc and PhD) on the following topics.

Other topics, not listed here, can also be agreed upon in individual cases.

If you are interested in writing your dissertation or thesis in any of these areas, contact FH-Prof. Dr. Barbara Neuhofer via email: Email Me Here

Experience Economy and the Transformation Age
– Transformation economy & experience design: How to design and guide transformative experiences?

– Transformation age: The future of transformative travel experiences

– Transformative experiences and positive psychology – Adventure, outdoor, extreme sport and mountaineering transformative experiences

– Positive and negative valences of transformation

– Transformative experiences in the events and meetings industry

– Transformative experience spaces (third space and liminality)

– Education in the age of the transformation economy: Learning journeys of the future

– Social element of transformative experiences: Exploring individual and collective transformations

– Transformative experiences and existential authenticity

– Personas of transformation: Understanding the ‘who’ is in the pursuit of transformation

– Transformative experiences and the Hero’s Journey

– Transformative experiences, mindfulness and spiritual experiences

– Transformative experiences: Social impact and community

– Transformative experiences and personal growth

– Transformation, Personal Development, and Maslow’s Plateau Experiences
 Service Design, Experience Design & Customer Journeys
– Customer journeys and experience touch points

– Experiences and digital technologies

– Experience design and personalisation

– Experience design and storytelling

Customer Experiences in the Age of Digital Transformation &

Technology Enhanced Tourist Experiences

– Sense of connectedness and closeness in travel through digital technology

– Convenience, efficiency, enablers and barriers to technology experiences

– Education and information in technology enhanced experiences

– Independence, control and safety through digital technology

– Individualisation and personalisation of travel experiences

– Locality, authenticity and territoriality – local travel experiences

– Gamification of experiences through digital technology

– Serendipity, unexpectedness and discovery through digital technology

– Social practices in technology enhanced travel experiences

– Timeliness and real-time – the experience of the now

– Timelessness and memoralisation – capturing moments and memories

– Ubiquity and unlimitedness – everything is possible through digital technology

 (Dis)Connectivity & Work-Life Balance Integration in the Digital Age
– The ‘Dark Side’ of eTourism

– (Dis)connectivity: The impact of connectedness on tourist experiences

– Hyperconnected tourists: Re-defining work-life balance in the digital age

– Work-life integration in the digital age: What is the workplace of the future?

– Digital elasticity: Travelling but still at work?

– (Dis)connectivity: Can people still disconnect and  ‘go off the grid’?

– Digital Detox: New trend of disconnecting from technology during travel

 Experience Co-Creation, Value Co-Creation & Sharing Economy
– Experience economy: Innovation of experiences through digital technology

– Innovation through co-creation: Co-creating meaningful customer experiences

– Customer to customer (C2C) co-creation in tourism and hospitality

– Customer to local (C2L) co-creation and local & authentic experiences

– Sharing economy & co-creation of experiences

 eTourism, Smart Tourism & Robotics
– Smart technology, smart tourism and stakeholder value co-creation: Smart technologies for smart tourism destinations

– Experience co-creation in smart tourism destinations: Co-creating in technology-enhanced service (eco)-systems

– Smart technologies, smart experiences

– Social Media, Augmented Reality (AR), Virtual Reality (VR) and Wearable Devices

– Gamification and Games (Pokemon Go) in tourism destinations

– The smart tourist: Consumer needs and requirements of smart tourists

– Artificial Intelligence (AI), chatbots and robots

– Robots in the future workforce

– Robots and human co-creation

– Tourism & technology futures

 Research Methods 
– Mixed methods (Qualitative and quantitative)

– Qualitative research (In-depth interviews, case studies, focus groups, ethnography)

– Netnography and online content analysis

– NVivo qualitative analysis

– Scenario planning

Student Testimonials

Having Barbara as my master thesis supervisor was one of the best choices I have made so far. She is extremely helpful and she guided me through the whole process with clear instructions and ideas. She motivated me when I was lost and helped me to find the path again. During her supervision she achieved that I became more interested in my topic than I was in the beginning. Working on my own, but with her being behind my back let me to accomplish my master studies on time and with a great result. Thank you very much Barbara!” (FH Salzburg, IMT 2016 Student)

” Dr. Barbara Neuhofer is a diligent, caring,  and life-changing Professor. She creates transformative experiences for students that guide them to personal and professional development, not only through her teaching methods, but in her kind and helpful character. As a professor and mentor, Dr. Neuhofer goes above and beyond to strive for her students’ success. She is inclusive and creative in her teaching methods in order to allow for each students to have his or her own personal experience in her class. Dr. Barbara Neuhofer changes the lives of the students she teaches, she and will continue to do so in the future. ” (FH Salzburg, IMT 2017 Student)

“Since the beginning of my studies, I knew that Barbara is the best supervisor for my master thesis. Her motivation and work attitude are one of a kind and her innovative mindset is really valuable. Barbara guided me through the whole process by making me think about situations from different perspectives.” (FH Salzburg, IMT 2017 Student)

Current & Completed Supervision

A list of currently on-going and successfully completed supervision can be found below.

PhD Thesis Examination

Francisco Femenia, University of Alicante, Spain: “Smart Tourism Destinations: Incorporating A Demand Approach To Improve Destinations Management‘ (2019)

PhD Transfer Viva Voce Examiner Nguyen Thi Thao Quynh ‘Understanding Emotional Intelligence among hotel employees during interactions with co-workers and customers in Vietnam’ (2016)

PhD Internal Pre-Viva Examination Paco Femenia, University of Alicante ‘Tourist Experiences And Smart Technologies Within Smart Tourism Destinations: The Tourist Perspective’

PhD Supervision
  1. PhD Project Visit Host and Supervisor for Katerina Volchek, Hong Kong Polytechnic University ‘Value Maximisation For Personalised Information Service In Tourism‘, at Salzburg University of Applied Sciences research visit (Apr-Aug 2019)
  2. PhD Supervision Paco Femenia, University of Alicante ‘Tourist Experiences And Smart Technologies Within Smart Tourism Destinations: The Tourist Perspective’, at Salzburg University of Applied Sciences research visit  (Feb-May 2017)
  3. PhD Thesis Supervision Natalia Torres ‘Modelling the Meal Experience in a la Carte Restaurants’ Bournemouth University (2015 – 2016)
  4. PhD Supervisor Training. Completed. Bournemouth University  (2015)
Masters Supervision
CompletionName and Dissertation Title
2020Melina Scholl & Jasmin Hopf
Multisensory VR experiences for destination marketing
2019Filippo Vicentini
Airbnb and stakeholder value co-creation in hospitality
2019David Riedl
CXO Chief Experience Officer as a job of the future
2019Jennifer Wohlgamuth
An ethnoconsumerist service design in retail
2019Bianca Magnus
Future of AI for customer experiences in events
2019Lukas Grundner
Future of AI in destinations
2018Le Danh Dat

Online Marketing in Vietnam

2018Jingming Tinh Minh Tran

Chinese cruise industry

2018Hanh Nguyen

Factors Affecting Band Equity of Online Travel Booking Service in Ho Chi Minh City

2018Julia Angerer

Digital detox as new travel experience: customer’s motivations for onsite (dis)connection – Case study of Austrian tourism offers

2019Katherine Guevara

Sharing economy experiences

2019Giulia Wälter

The role of influencers in tourism marketing

2019Erminio Laudani

An eye-tracking study of cognition load in tourism marketing

2019Ashelle McFee

How do responsible travellers use their mobile in the destination they travelled to?

2019Sean Ralph

Millenials: A risk management analysis to optimize the customer experience

2019Sonia Rostagnol

Sharing economy and tourist profiles

2019Thuy Linh To

Gamification in events experiences

2017Daniella Sallai

Development of an experience design implication model in the context of Hungarian spas

2019Emina Velic

Tourist experiences and customer loyalty

2017Sabine Sarlay

Collaborating and connecting: Sharing economy as a game changer in the aviation sector? Commercial air travelers’ willingness to pay premium for luxury services in tourism

2017Akwasi Boadi

Gamification as a tool to enrich the experience of visitors at dark tourism destination: a case study at Elmina Castle (Ghana)

2017Volha Famina

Creation of a Boutique hotel concept authentic to its location

2019Sandra Metz

Asian travellers in Hospitality

2017Jennifer Relota

SoCoMo and the tourist experience : The influence of SoCoMo on the tourist experience using the example of Snapchat

2018Niloufar Rouzbeh

The influence of virtual reality on social presence

2018Abdul Karim El-Najar    

Artificial intelligence in tourism: The future of travel experiences

2017Mamadou Faye

Smart Tourism Destinations: What salient smart components of Amsterdam city impact on the in-situ experiences of the tourists? The Case Of Amsterdam City

2016Vipapavee Sucanthapruek

An enhanced consumer experience through technological innovation: a study of JW Marriott Hotel in Bangkok

2016Saruda Kokiatsakul

Human Resources Practices and Front Office Department: A case study of Holiday Inn Bangkok Hotel

2016Germano Formisano

Impact of smartphones on digital natives during their leisure time and holidays

2016Abbie-Gayle Johnson

Airbnb: Connecting tourists with local experiences

2016Jeannette Camilleri

Experience Co-Creation and Co-Destruction in the Sharing Economy

2016Peter (Yao-Yen) Tu 

The effect of co-creation on customer willingness to pay

2016Adelola Makinde

Social media as a tool for service recovery in hospitality. A case study of Budget Hotels in Southampton, UK.

2016Bhushan Raut

The role of technology as a facilitator of quality service provision in Luxury Hotels and Upscale Hotels

 2016Roberta Belotti

Work related pressures of the Reception Department and their effect on Service Quality – A case Study

 2016Pira Arunrat

How social media influences Thai travelers when they decide to travel in Thailand

2016Mantanaporn Satianpattanakul

Impact and use of technology for tourism and hospitality services and experiences

 2016Eleftherios Varkaris

The influence of Social Media on the hotel decision-making process

 2015Anna Mattsson

Co-created customer experience and sense of community in Bed & Breakfasts

 2015Ya-Wen Huang

An exploratory study of the service quality in the Taiwanese restaurant and the relative impact of service quality on customer satisfaction and customer loyalty

 2015Pareena Saengfai

An investigation of factors that can attract and hinder foreigners to travel to Thailand

 2015Ozal Turan

An investigation into the usage of guest facing hotel technologies and their possible effects at upscale hotels in Istanbul