Masters & PhD Supervision

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Supervision Areas & Topics

In line with my main areas of research and expertise, I am happy to supervise postgraduate students (MA/MSc and PhD) on the following topics.

If you are interested in writing your dissertation or thesis in any of these areas, contact Dr. Barbara Neuhofer via email: Email Me Here

 Service Design, Experience Design & Customer Journeys
– Designing customer experiences in the service sector, tourism and hospitality
– Customer journeys & experience touch points (pre/during/post)
– Experience design and digital technology
– Experience Co-Creation and Personalisation (in hospitality)
– Experience Design and Storytelling (in tourism)
– Fulfilment, mindfulness in tourist experiences
– Adventure tourism experiences
– Transformative tourist experiences
Customer Experiences in the Age of Digital Transformation &
Technology Enhanced Tourist Experiences
– Sense of connectedness and closeness in travel through digital technology
– Convenience, efficiency, enablers and barriers to technology experiences
– Education and information in technology enhanced experiences
– Independence, control and safety through digital technology
– Individualisation and personalisation of travel experiences
– Locality, authenticity and territoriality – local travel experiences
– Gamification of experiences through digital technology
– Serendipity, unexpectedness and discovery through digital technology
– Social practices in technology enhanced travel experiences
– Timeliness and real-time – the experience of the now
– Timelessness and memoralisation – capturing moments and memories
– Ubiquity and unlimitedness – everything is possible through digital technology
 (Dis)Connectivity & Work-Life Balance Integration in the Digital Age
– The ‘Dark Side’ of eTourism
– (Dis)connectivity: The impact of connectedness on tourist experiences
– Hyperconnected tourists: Re-defining work-life balance in the digital age
– Work-life integration in the digital age: What is the workplace of the future?
– Travelling but still at work: Issues of remaining connected for leisure and travel
– (Dis)connectivity: Can people still disconnect and  ‘go off the grid’?
– Digital Detox: New trend of disconnecting from technology during travel
 Experience Co-Creation, Value Co-Creation & Sharing Economy
– Experience economy: Innovation of experiences through digital technology
– Innovation through co-creation: Co-creating meaningful customer experiences
– Customer to customer (C2C) co-creation in tourism and hospitality
– Customer to local (C2L) co-creation and local & authentic experiences
– Sharing economy & co-creation of experiences
 Smart Tourism, Smart Tourism Destinations & eTourism
– Smart technology, smart tourism and stakeholder value co-creation: Smart technologies for smart tourism destinations
– Experience co-creation in smart tourism destinations: Co-creating in technology-enhanced service (eco)-systems
– Smart technologies, smart experiences
– Social Media, Augmented Reality (AR), Virtual Reality (VR) and Wearable Devices
– Gamification and Games (Pokemon Go) in tourism destinations
– The smart tourist: Consumer needs and requirements of smart tourists
– Artificial Intelligence (AI), chatbots and robots
– Experience co-creation with robots, scenarios of the future
 The Connected Consumer, Generation Y & Digital Natives
– The connected consumer: Exploring how digital technology connects work, life & travel
– Generation Y & Digital Natives: Connecting or disconnecting during travel?
– Connecting or escaping? Exploring technology enhanced experiences vs. technological detox
 Research Methods 
– Mixed methods (Qualitative and quantitative)
– Qualitative research (In-depth interviews, case studies, focus groups, ethnography)
– Netnography and online content analysis
– NVivo qualitative analysis

Student Testimonials

 Testimonials 
Having Barbara as my master thesis supervisor was one of the best choices I have made so far. She is extremely helpful and she guided me through the whole process with clear instructions and ideas. She motivated me when I was lost and helped me to find the path again. During her supervision she achieved that I became more interested in my topic than I was in the beginning. Working on my own, but with her being behind my back let me to accomplish my master studies on time and with a great result. Thank you very much Barbara!” (FH Salzburg, IMT 2016 Student)

Current & Completed Supervision

A list of currently on-going and successfully completed supervision can be found below.

PhD Thesis Examination
  • PhD Transfer Viva Voce Examiner Nguyen Thi Thao Quynh ‘Understanding Emotional Intelligence among hotel employees during interactions with co-workers and customers in Vietnam’ (2016)
PhD Supervision
  • PhD Supervision Paco Femenia, University of Alicante ‘Tourist Experiences And Smart Technologies Within Smart Tourism Destinations: The Tourist Perspective’, at Salzburg University of Applied Sciences research visit  (Feb-May 2017)
  • PhD Thesis Supervision Natalia Torres ‘Modelling the Meal Experience in a la Carte Restaurants’ Bournemouth University (2015 – 2016)
  • PhD Supervisor Training. Completed. Bournemouth University  (2015)
Masters Supervision
Education Completion Name and Dissertation Title
On-going Le Danh Dat
Online Marketing in Vietnam
On-going Jingming Tinh Minh Tran
Chinese cruise industry
On-going Hanh Nguyen
Factors Affecting Band Equity of Online Travel Booking Service in Ho Chi Minh City
On-going Julia Angerer
Digital detox as new travel experience: customer’s motivations for onsite (dis)connection – Case study of Austrian tourism offers
On-going Stephanie Angerer
Usage of mobile devices in destinations under the roaming like at home policy
On-going Katherine Guevara
Sharing economy experiences
On-going Giulia Wälter
The role of influencers in tourism marketing
On-going Erminio Laudani
An eye-tracking study of cognition load in tourism marketing
On-going Ashelle McFee
How do responsible travellers use their mobile in the destination they travelled to?
On-going Sean Ralph
Millenials: A risk management analysis to optimize the customer experience
On-going Sonia Rostagnol
Sharing economy and tourist profiles
On-going Thuy Linh To
Gamification in events experiences
 Education 2017 Daniella Sallai
Development of an experience design implication model in the context of Hungarian spas
On-going Kastriot Shala
Value co-creation and cultural heritage
On-going Emina Velic
Tourist experiences and customer loyalty
 Education 2017 Sabine Sarlay
Collaborating and connecting: Sharing economy as a game changer in the aviation sector? Commercial air travelers’ willingness to pay premium for luxury services in tourism
 Education 2017 Akwasi Boadi
Gamification as a tool to enrich the experience of visitors at dark tourism destination: a case study at Elmina Castle (Ghana)
 Education 2017 Volha Famina
Creation of a Boutique hotel concept authentic to its location
On-going Sandra Metz
Asian travellers in Hospitality
 Education 2017 Jennifer Relota
SoCoMo and the tourist experience : The influence of SoCoMo on the tourist experience using the example of Snapchat
On-going Niloufar Rouzbeh
The influence of virtual reality on social presence
On-going Abdul Karim El-Najar    
Artificial intelligence in tourism: The future of travel experiences
 Education 2017 Mamadou Faye
Smart Tourism Destinations: What salient smart components of Amsterdam city impact on the in-situ experiences of the tourists? The Case Of Amsterdam City
 Education 2016 Vipapavee Sucanthapruek
An enhanced consumer experience through technological innovation: a study of JW Marriott Hotel in Bangkok
 Education 2016 Saruda Kokiatsakul
Human Resources Practices and Front Office Department: A case study of Holiday Inn Bangkok Hotel
 Education 2016 Germano Formisano
Impact of smartphones on digital natives during their leisure time and holidays
 Education 2016 Abbie-Gayle Johnson
Airbnb: Connecting tourists with local experiences
 Education 2016 Jeannette Camilleri
Experience Co-Creation and Co-Destruction in the Sharing Economy
 Education 2016 Peter (Yao-Yen) Tu 
The effect of co-creation on customer willingness to pay
 Education 2016 Adelola Makinde
Social media as a tool for service recovery in hospitality. A case study of Budget Hotels in Southampton, UK.
 Education 2016 Bhushan Raut
The role of technology as a facilitator of quality service provision in Luxury Hotels and Upscale Hotels
Education  2016 Roberta Belotti
Work related pressures of the Reception Department and their effect on Service Quality – A case Study
Education  2016 Pira Arunrat
How social media influences Thai travelers when they decide to travel in Thailand
Education 2016 Mantanaporn Satianpattanakul
Impact and use of technology for tourism and hospitality services and experiences
Education  2016 Eleftherios Varkaris
The influence of Social Media on the hotel decision-making process
 Education  2015 Anna Mattsson
Co-created customer experience and sense of community in Bed & Breakfasts
 Education  2015 Ya-Wen Huang
An exploratory study of the service quality in the Taiwanese restaurant and the relative impact of service quality on customer satisfaction and customer loyalty
 Education  2015 Pareena Saengfai
An investigation of factors that can attract and hinder foreigners to travel to Thailand
 Education  2015 Ozal Turan
An investigation into the usage of guest facing hotel technologies and their possible effects at upscale hotels in Istanbul