Masters & PhD Supervision

Supervision Areas & Topics

In line with my main areas of research and expertise, I am happy to supervise postgraduate students (MA/MSc and PhD) on the following topics.

If you are interested in writing your dissertation or thesis in any of these areas, contact Dr. Barbara Neuhofer via email: Email Me Here

Service and Experience Design & Customer Journey

– Creating and enhancing tourism experiences in tourism and hospitality – Customer journey & experience touch points pre/during/post travel – Experience design through digital technology: Creating Technology Enhanced Tourist Experiences – Experience Co-Creation and Personalisation in Hospitality – Experience Design and Storytelling in Tourism

Technology Enhanced Tourist Experience

– Connectedness and closeness in travel through digital technology – Convenience, efficiency, enablers and barriers to technology experiences – Education and information value in technology enhanced experiences – Independence, control and safety through digital technology – Individualisation and personalisation of travel experiences – Locality, authenticity and territoriality – local travel experiences – Novelty, playfulness and companionship – travel companions and gamification – Serendipity, unexpectedness and discovery – serendipitous discovery through ICTs – Sociality and social practices in technology enhanced travel experiences – Timeliness and real-time – the experience of the now – Timelessness and memoralisation – saving ‘travel moments’ – Ubiquity and unlimitedness – everything is possible through digital technology

(Dis)Connectivity & Digital Work-Life Balance in Leisure and Travel

– The ‘Dark Side’ of eTourism – (Dis)connectivity: Impact of connectedness on tourist experiences – Hyperconnected tourists: Re-defining work-life balance in the digital age – Travelling but still at work: Issues of remaining connected for leisure and travel – (Dis)connectivity: Can people still disconnect and  ‘go off the grid’? – Digital Detox: Disconnecting from technology during travel

Experience Co-Creation, Value Creation & Sharing Economy

– Experience economy: Innovation of experiences through digital technology – Innovation through co-creation: Co-creating competitive customer experiences – Customer to customer (C2C) co-creation in tourism and hospitality – Customer to local (C2L) co-creation and local & authentic experiences – AirBnB, Uber, EatWith: Sharing economy & co-creation of experiences

Smart Tourism & eTourism

– Smart technology, smart tourism and stakeholder value co-creation: Smart technologies for smart tourism destinations – Experience co-creation in smart tourism destinations: Co-creating in technology-enhanced service (eco)-systems – Smart technologies, smart experiences – Social Media, Augmented Reality (AR), Virtual Reality (VR) and Wearable Devices – Gamification and Games (Pokemon Go) in tourism destinations – The smart tourist: Consumer needs and requirements of smart tourists – Artificial Intelligence (AI), robots and technologies of the future

The Contemporary Consumer, Generation Y & Digital Natives

– The connected consumer: Exploring how digital technology connects work, life & travel – Generation Y & Digital Natives: Connecting or disconnecting during travel? – Connecting or escaping? Exploring technology enhanced experiences vs. technological detox

Research Methods

– Mixed methods (Qualitative and quantitative) – Qualitative research (In-depth interviews, case studies, focus groups, ethnography) – Netnography and online content analysis – NVivo qualitative analysis

Current & Completed Supervision

A list of currently on-going and successfully completed supervision can be found below.

PhD Supervision

• PhD Supervision Paco Femenia, University of Alicante ‘Tourist Experiences And Smart Technologies Within Smart Tourism Destinations: The Tourist Perspective’, at Salzburg University of Applied Sciences research visit  (Feb-May 2017)
• PhD Thesis Supervision Natalia Torres ‘Modelling the Meal Experience in a la Carte Restaurants’ Bournemouth University (2015 – 2016)
• PhD Supervisor Training. Completed. Bournemouth University  (2015)

Masters Supervision

	Completion	Name and Dissertation Title
	2017	Daniella Sallai Development Of An Experience Design Implication Model In The Context Of Hungarian Spas
	On-going	Kastriot Shala Value co-creation and cultural heritage
	On-going	Emina Velic Tourist experiences and customer loyalty
	On-going	Sabine Sarlay Co-creation in the sharing economy
	On-going	Akwasi Boadi Dark tourism experiences
	On-going	Volha Famina Experiences creation in Boutique hotels
	On-going	Sandra Metz Asian travellers in Hospitality
	On-going	Jennifer Relota Augmented reality and the tourist experience
	On-going	Niloufar Rouzbeh The influence of virtual reality on social presence
	On-going	Abdul Karim El-Najar     Artificial intelligence in tourism: The future of travel experiences
	On-going	Mamadou Faye Smart tourism and tourist experiences
	2016	Vipapavee Sucanthapruek An enhanced consumer experience through technological innovation: a study of JW Marriott Hotel in Bangkok
	2016	Saruda Kokiatsakul Human Resources Practices and Front Office Department: A case study of Holiday Inn Bangkok Hotel
	2016	Germano Formisano Impact of smartphones on digital natives during their leisure time and holidays
	2016	Abbie-Gayle Johnson Airbnb: Connecting tourists with local experiences
	2016	Jeannette Camilleri Experience Co-Creation and Co-Destruction in the Sharing Economy
	2016	Peter (Yao-Yen) Tu  The effect of co-creation on customer willingness to pay
	2016	Adelola Makinde Social media as a tool for service recovery in hospitality. A case study of Budget Hotels in Southampton, UK.
	2016	Bhushan Raut The role of technology as a facilitator of quality service provision in Luxury Hotels and Upscale Hotels
	2016	Roberta Belotti Work related pressures of the Reception Department and their effect on Service Quality – A case Study
	2016	Pira Arunrat How social media influences Thai travelers when they decide to travel in Thailand
	2016	Mantanaporn Satianpattanakul Impact and use of technology for tourism and hospitality services and experiences
	2016	Eleftherios Varkaris The influence of Social Media on the hotel decision-making process
	2015	Anna Mattsson Co-created customer experience and sense of community in Bed & Breakfasts
	2015	Ya-Wen Huang An exploratory study of the service quality in the Taiwanese restaurant and the relative impact of service quality on customer satisfaction and customer loyalty
	2015	Pareena Saengfai An investigation of factors that can attract and hinder foreigners to travel to Thailand
	2015	Ozal Turan An investigation into the usage of guest facing hotel technologies and their possible effects at upscale hotels in Istanbul