Experience

Education

2016 – 2019

Extraordinary Experience Design Certificates (2016, 2017, 2018, 2019)
The College of Extraordinary Experiences
Czocha Castle, Poland

2018

LEGO® SERIOUS PLAY® Facilitator 
Association of Master Trainers
Vienna, Austria

2015-2016

Postgraduate Certificate in Higher Education Practice (PGCert)
Distinction, Outstanding Achievement Award
Bournemouth University, UK

2015

Doctoral Supervision Training
Training Course: Doctoral Supervision I and II
Bournemouth University, UK

2011-2015

Doctor of Philosophy (PhD)
Bournemouth University, UK
Thesis Title: An Exploration of the Technology Enhanced Tourist Experience
Supervisors: Prof. Dimitrios Buhalis, Prof. Adele Ladkin

2009-2010

Master of Arts in Tourism Management (MA)
Distinction
University of Derby, Buxton, UK
Dissertation Title: The Perceived Value of Touristic Location Based Services: A generational comparative analysis

2008-2009

Bachelor of Arts in Travel and Tourism & Public Relations (BA Hons)
University of Derby, Buxton, UK

2003-2008

Diploma in Tourism Management
Tourism School Klessheim, Salzburg, Austria

Work Experience

Nov 2016-present

FH-Professor in Experience Design
Senior Lecturer I Head of Experience Design I Masters Programme Coordinator
Department of Innovation and Management in Tourism
Salzburg University of Applied Sciences, Austria

Core responsibility: Responsible for Experience Design research and teaching theme; Masters programme coordination; Leading, designing and teaching units; Masters supervision; Research, publications and projects; Conference participation and organisation; Project acquisition and management; Public speaking at conferences and events; Professional, media and public engagement;

2014-2016

Lecturer in Tourism and Hospitality Management
Faculty of Management
Bournemouth University, UK

Core achievements: Hospitality masters programme leadership; Leading, designing and teaching units; Implementation of innovative (technology-enhanced and co-creation) learning methods; Masters and PhD supervision; Student welfare support; Research and publications; Bid writing and projects; Conference organisation; Public speaking at conferences and events; Speaking with media and press; Professional and public engagement;

2011-2015

PhD Researcher
BU eTourismLab
Bournemouth University, UK

Core achievements: Independent research project on Technology-Enhanced Tourism Experiences; Development and Management of eTourismLab Website; Blogging; Delivery of industry reports and presentations; Organisation of academic, industry and public engagement events; Teamwork and Management of eTourismLab Membership;

2011-2013

Guest Lecturer
School of Tourism
Bournemouth University, UK

Core achievements: Development and delivery of lectures eTourism Strategies, Customer Journey; Experience Economy and Co-Creation; Technology-Enhanced Tourism Experiences;

2010-2011

Researcher & Accreditation
Salzburg University of Applied Sciences, Austria

Core achievements: Project leadership usability and feasibility studies; FFG applications and projects start to end; Project partner acquisition and conduction; Leadership small research projects; Support congress organisation; Qualitative and quantitative statistical data analysis EuRegio Project; Team strategic development of research processes and individual development of research manuals; Project management of the accreditation of the International Executive Master Hospitality Management, Vietnam;

2009-2011

Internship, Researcher & Project Leader Re-Accreditation Process
Programme Innovation and Management in Tourism
Salzburg University of Applied Sciences, Austria

Core achievements: Project leadership usability studies; Project acquisition and conduction; Leadership research team; Congress organisation; Statistical data analysis INTERREG Project; Strategy development of research process and manuals;

Core achievements: Project Management Re-Accreditation Process; Academic Programme Development; Design Revised Curriculum; Management Government Proposal Application Process; Management Accreditation Team;

2004-2009

International Work Experience in the Hospitality Industry

2008-2009 Restaurant Bei Bruno, Eugendorf, Austria: Acccounting
2007 Hotel Parco San Marco ****S, Porlezza, Italy: Receptionist
2006 Hotel Europa St. Moritz****, St. Moritz, Switzerland: Front Office Trainee
2005 Hotel Parco San Marco****, Porlezza, Italy: Commis de rang
2004 Hotel Bristôl*****, Salzburg, Austria: Commis de rang

2003-2008

Diploma in Tourism Management
Tourism School Klessheim, Salzburg, Austria

Awards

Outstanding Paper 2018 Emerald Literati Awards

Outstanding Paper 2018 Emerald Literati Awards

‘The influence of social media on the consumers’ hotel decision journey’
Journal of Hospitality and Tourism Technology Emerald Literati Awards
July 2018

FH Professorship

Awarded FH Professorship Title (as the youngest FH professor at the institution)
Fachhochschule (FH) Salzburg University of Applied Sciences
December 2017

Paper of the Year Award 2017

Awarded Best Paper of the Year 2016 for the publication:
Neuhofer, B., Buhalis, D. & Ladkin, A. Electron Markets (2015) 25: 243. doi:10.1007/s12525-015-0182-1
Electronic Markets – The International Journal on Networked Business
May 2017

‘Outstanding Achievement Award’ PG Certificate in Education Practice 2016

Outstanding Achievement Award for the 2015-16 Postgraduate Certificate in Education Practice programme for the member of staff who has demonstrated an outstanding achievement in their studies and been awarded the highest mark at distinction level. The Award recognises the commitment of staff to develop their education practice by engaging with current pedagogic research and professional teaching activity.
Bournemouth University
Bournemouth, UK, November 2016

Vice Chancellor Staff Awards 2016

Recognition for Achievement of PG Certificate Qualification Relevant to Role
Recognition of Achievement of Fellowship of Higher Education Academy
Outstanding Achievement Award PG Certificate in Education Practice
Bournemouth University
Bournemouth, UK, November, 2016

‘You’re Brilliant’ Teaching Award 2016

Awarded You’re Brilliant Award for Teaching by MSc Hospitality Students
“Barbara’s infectious enthusiasm in the classroom makes her a student’s favourite! her love for the subject and innovative teaching style engages all the students in the classroom and she takes great effort to ensure everyone’s participation. She is easy-going and students feel comfortable with her approachable attitude. She brought technology to the millennials and appreciated every student’s work with constructive feedback. Barbara is inspiring and we all think we could not have a more brilliant tutor!”
Bournemouth University
Bournemouth, UK, June 2016

Vice Chancellor Staff Awards 2015

Recognition for Achievement of PhD Qualification Relevant to Role 
Bournemouth University, November, 2015

‘You’re Brilliant’ Teaching Award 2015

Awarded You’re Brilliant Award for Teaching by MSc Hospitality Students
“For outstanding support and dedicated teaching, while being enthusiastic and keeping the lectures interesting.”
Bournemouth University
Bournemouth, UK, May 2015

Journal Paper of the Year Award Second Place 2015

Awarded 2nd Place Best Journal Article of the Year
22nd International ENTER Conference
Lugano, Switzerland, February 2-6, 2015

3rd Best PhD Paper Award 2014

Awarded 3rd Prize Best PhD Paper at PhD Workshop
21st International ENTER Conference
Dublin, Ireland, January 21-24, 2014

International PhD Student Competition 2013

Selected as one of the top 15 International PhD Students in Business
Invitation to the Management in the 21st Century Forum
Adelaide, Australia, 11-13 November 2013

ITT PhD Student of the Year Award 2013

Won the Institute of Travel & Tourism PhD Student of the Year 2013 Award
Awarded at the ITT’s Annual Chairman’s Summer Cocktails Party, House of Commons London, UK, 18th July 2013

Postgraduate Research Development Fund 2012/13

Won the Bournemouth Uni­ver­sity PGR Development Fund 2013
Funding to overseas research trip and conference attendance
CAUTHE Conference, Christchurch, New Zealand, 2013

2nd Best PhD Paper Award 2012

Awarded 2nd Prize Best PhD Paper at PhD Workshop
19th International ENTER Conference
Helsingborg, Sweden, January 24-27, 2012

John Kent Institute in Tourism Studentship 2011

Awarded the three-year funded John Kent Insti­tute in Tourism PhD Schol­ar­ship
Doctoral Project: Technology Enhanced Tourist Experiences
2011–2014