Experience and Transformation Design
Museums hold a prominent position in society and can offer much more than what meets the eye; in fact, visiting a museum has become a knowledge-rich and experiential activity for its visitors. But how can one create and ensure effective visitor learning experiences? Experiences should always be designed with the visitor in mind. The authors …
Continue reading "Eye tracking – museum experiences through the visitor’s eyes"
When one thinks of festivals, usually religious or cultural ceremonies and celebrations may be the first ideas to come to mind. Nowadays, however, contemporary festivals, such as electronic dance festivals (EDM), are increasing in popularity, both as real-life events and within the domains of academic research. Viewing festivals as a “human gathering offering an opportunity …
Continue reading "Festivals – a space-time vehicle for transformational human experiences"
VR provides potential tourists with a compelling imagery and a chance to get a first impression of what it feels like to be at a destination. In this way, Virtual Reality (VR) technology has the unique ability to transport users from a current location to elsewhere, making it a novel and innovative tool to attract …
Like every other form of technology, artificial intelligence (AI) has its pros and cons; however, the notion of to what extent AI, specifically, may contribute to or take away from tourist destination experiences in the future remains unclear. In a new study on the bright and dark sides of AI in the future, Grundner and …
The second business trip of the year brings Dr. Barbara Neuhofer to the capital of fashion, to Milano, Italy. She is invited to the IULM - Università di comunicazione e lingue Milano to speak about Technology Enhanced Experience Design in the new Master Seminar Series "Digital Innovation for the Travel Sector Competitiveness". Barbara was invited …
The FH Salzburg team contributes to at the world's leading conference on information and communication technologies in tourism - ENTER eTourism Conference 2019 @ Nicosia, Cyrpus. Ashelle McFee, Tanja Mayrhof, Andrea Baratova, Barbara Neuhofer, Mattia Rainoldi and Roman Egger presented their paper 'The Effects of Virtual Reality on Destination Image Formation', which is published in the …
On Thursday 17.10.2018 Master Students of Innovation and Management in Tourism, together with their lecturer, FH-Prof. Dr. Barbara Neuhofer were invited to visit and experience Munich International Airport (MUC). The students attend the 3rd semester course 'Service Design' and study service design thinking, tools and methods. The day at MUC airport was a great excursion …
Continue reading "Service Design Project with Munich Airport"
It's time to play Lego Serious Play! 🙂 What is Lego Serious Play? Within the framework of the Service Design Course offered at the Salzburg University of Applied Sciences, the Master students Semester 3 group were invited to use the Lego Serious Play method, under the supervision of FH-Prof. Dr. Barbara Neuhofer, a certified Lego Serious …
Continue reading "Designing the Customer Journeys of the Future with Lego Serious Play"
On 29th November, FH-Professor Dr. Barbara Neuhofer was invited for a speech on the topic “Smart Travel- How Digitalization Changes the Guest Experiences?” at the HGJ Fachtagung: “Travelling in the Digital Era” in Bolzano, Italy. The HGJ Eurac Fachtagung: "Reisen im digitalen Zeitalter" was organised by the EURAC Research center and its main focus is the …
On 08th November 2018, FH-Professor Dr. Barbara Neuhofer was invited by TravelCulture Linz for a speech on “Marketing 4.0: It's all about experiences". TravelCulture is a congress that brings tourism and culture together through a series of dialogues. As a part of these dialogues, Barbara talked about the requirements of an effective marketing and the importance …
