Experience Design. Co-Creation. Digital Transformation.
The second business trip of the year brings Dr. Barbara Neuhofer to the capital of fashion, to Milano, Italy. She is invited to the IULM - Università di comunicazione e lingue Milano to speak about Technology Enhanced Experience Design in the new Master Seminar Series "Digital Innovation for the Travel Sector Competitiveness". Barbara was invited …
The FH Salzburg team contributes to at the world's leading conference on information and communication technologies in tourism - ENTER eTourism Conference 2019 @ Nicosia, Cyrpus. Ashelle McFee, Tanja Mayrhof, Andrea Baratova, Barbara Neuhofer, Mattia Rainoldi and Roman Egger presented their paper 'The Effects of Virtual Reality on Destination Image Formation', which is published in the …
On Thursday 17.10.2018 Master Students of Innovation and Management in Tourism, together with their lecturer, FH-Prof. Dr. Barbara Neuhofer were invited to visit and experience Munich International Airport (MUC). The students attend the 3rd semester course 'Service Design' and study service design thinking, tools and methods. The day at MUC airport was a great excursion …
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It's time to play Lego Serious Play! 🙂 What is Lego Serious Play? Within the framework of the Service Design Course offered at the Salzburg University of Applied Sciences, the Master students Semester 3 group were invited to use the Lego Serious Play method, under the supervision of FH-Prof. Dr. Barbara Neuhofer, a certified Lego Serious …
Continue reading "Designing the Customer Journeys of the Future with Lego Serious Play"
On 29th November, FH-Professor Dr. Barbara Neuhofer was invited for a speech on the topic “Smart Travel- How Digitalization Changes the Guest Experiences?” at the HGJ Fachtagung: “Travelling in the Digital Era” in Bolzano, Italy. The HGJ Eurac Fachtagung: "Reisen im digitalen Zeitalter" was organised by the EURAC Research center and its main focus is the …
On 08th November 2018, FH-Professor Dr. Barbara Neuhofer was invited by TravelCulture Linz for a speech on “Marketing 4.0: It's all about experiences". TravelCulture is a congress that brings tourism and culture together through a series of dialogues. As a part of these dialogues, Barbara talked about the requirements of an effective marketing and the importance …
Digitalisierung - wie digitale Technologien das Gästeerlebnis verändern? Am Sonntag, 11.11.2018, hat FH-Prof. Dr. Barbara Neuhofer im Messezentrum Salzburg im Rahmen des „Alles für den Gast Herbst“einen Vortrag über Digitalisierung und deren Einflüsse gehalten. Die „Alles für den Gast Herbst“gilt alsBranchen-Leitfachmesse für die gesamte Gastronomie und Hotellerie im Donau-Alpen-Adria-Raum. Mehr als 700 nationale und internationale Aussteller …
Learning experience design through immersive live experience How can we create extraordinary and memorable experiences for customers? Master students study Experience Design at the Department of Innovation & Management (IMT) in Tourism at the Salzburg University of Applied Sciences explored this question in their course 'Experience Design' by designing, living and experiencing a LARP. In the …
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Die ISCONTOUR 2018 Konferenz wurde gemeinsam von der Fachhochschule Salzburg und der IMC Fachhochschule Krems veranstaltet und fand dieses Jahr an der IMC FH Krems statt. FH-Prof. Christian Maurer und FH-Prof. Barbara Neuhofer waren die Konferenzveranstalter in der bereits 6. Auflage der ISCONTOUR. Forschungsarbeiten aus dem breitesten Spektrum der Themen Marketing und Management, Tourismus Produktentwicklung …
Airbnb changed the game! Nowadays it is not easy to access the experience of the real culture and authenticity of a country because of many all-inclusive packages which dominate the tourism and hotel industry. Airbnb made a twist whilst opening a platform where tourists are able to connect with more local and authentic experiences in …
Continue reading "Airbnb! An exploration of value co-creation experiences in Jamaica"
