Experience Design. Co-Creation. Digital Transformation.
The increasing use of technology as well as people’s behavioural changes have shifted the focus from products and services to the experience economy and experience co-creation. As tourists increasingly search for emotional experiences, they are travelling to alternative destinations, choosing properties that engage them on a personal level, to dedicate themselves in the experiential aspects …
Continue reading "Value co-creation and co-destruction in the Airbnb sharing economy"
"Over the past decade, co-creation has gained wide attention in academia and practice. Customers centricity plays a key role as we engage and co-create experiences no longer for but with customers." The co-creation paradigm has introduced the idea of a two-way engagement between customers and businesses. This has brought deep changes for businesses and they way they view …
Continue reading "How does customer co-creation increase revenues in hotels?"
Hotel-related decision-making has fundamentally changed. In the ‘age of social media’ we are no longer informed by brochures and travel agencies, because Google, Facebook, TripAdvisor transformed the consumers' hotel decision journey by influencing the way consumers search, decide and book hotels. But how exactly do social media influence the way consumers search, evaluate and select …
Continue reading "How do social media influence the consumers’ hotel decision journey?"
Barbara Neuhofer, Julia Beck (IMT master alumna) and Mattia Rainoldi presented two papers at the world leading conference for eTourism, ENTER2018, which took place from 23-26th January in Jönköping, Sweden! Check out the papers published in Springer! Beck, J. and Egger, R. (2018) Emotionalise Me: Self-reporting and Arousal Measurements in Virtual Tourism Environments Rainoldi, M., …
Continue reading "FH Salzburg team presents cutting-edge research at ENTER2018 eTourism Conference"
Das Konsumverhalten unterliegt einem Wandel, denn herkömmliche Produkte und Dienstleistungen sind austauschbar geworden. Vor allem Tourismusanbieter stehen vor einer großen Herausforderung und stellen sich zunehmend folgende Fragen: Warum gewinnen Erlebnisse im Tourismus immer mehr an Bedeutung? Was sind unvergessliche Erlebnisse und wie schaffen wir diese für unsere KundInnen? Können wir mit unvergesslichen Erlebnissen KundInnen an …
Erinnern Sie sich an einen bestimmten Urlaub in Ihrer Kindheit, in dem Sie etwas ganz Besonderes erlebt und bis heute nicht vergessen haben? Einmalige Momente erleben, die man nach zehn, zwanzig oder sogar dreißig Jahren nicht vergisst, das sind die wahren Experiences. HOGAST-NEXT war ein völlig neues Eventformat für die junge Hotellerie und Tourismus-Generation. Gemeinsam …
Continue reading "Keynote @ HOGAST-NEXT: Erlebnisinszenierung in der Hotellerie – Visionen für 2020"
Did you notice that travel and tourist experiences changed? Have you realized that technologies nowadays create experiences that connect travel with our everyday lives? Technologies have changed our life a lot, especially tourism and therefore memorable travel experiences. But is everything positive when it comes to comunication and information technologies as it seems? The …
Continue reading "Value co-creation and co-destruction in connected tourist experiences"
Experiences represent the essence of the tourism industry. In recent years, consumers have been increasingly in search of experiences. Tourism experiences are undergoing constant change due to the growing importance of consumer involvement, co-creation and technology. Revolution through technology! What has changed is that technology has not only become a part of tourism. Technology …
Continue reading "A Typology of Technology-Enhanced Tourism Experiences"
Experiences are transforming. A widespread concept in the tourism industry is the creation of experiences for consumers. The competition is bigger than ever. Destinations – as the core of the travel and tourism industry - have to find innovative ways to differentiate their products and create experiences and so provide value for the tourists. This …
Continue reading "Technology Enhanced Destination Experiences"
The behavior of consumers and tourists has changed. From the idea of only buying products, it shifted towards playing an active role in the consumption process. Consumers got more and more active and involved in the consumption of their own products and services. How it was: In the 90s, people have merely bought manufactured …
Continue reading "Innovation through Co-Creation: How can we co-create in tourism?"
