#Hightech versus #hightouch, computers versus humans, self-service technology versus personalised service. These contrasting buzz words have received much attention in tourism research and practice lately. However, the real question is: Are these concepts mutually exclusive and at the end of spectrum? Or, could it be that high-tech technologies can lead to more high touch, personalised guest experiences? … Continue reading High Tech for High Touch Guest Experiences
This semester I have started an experiment to put co-creation into teaching practice. Together with my MSc International Hospitality & Tourism Management and MSc Hotel & Food Service Management students, we have co-created our in-class online. This is the result of the journey. #BUhospitality15 Check out the great highlights & memories that we created! [View the story “#BUHospitality15: … Continue reading Co-Creating Student-Teacher Class Experience #BUHospitality15
Do we ever switch off or are we connected 24/7? Do we ever switch off our phones? Are we constantly checking emails while we are on holiday? Do we pay more attention to our online social networks that our current surroundings? Should we take a rest from 24/7 connection? These were just some of the … Continue reading Going off the Grid: Can people switch off on holidays?
Technology, technology, technology Three years I have read, written, lived and breathed the topic ‘Technology Enhanced Tourist Experiences’. On my PhD journey, I have studied the impact of technology on and its role in travel experiences. I did not only study the topic, but have have always travelled with ‘my technologies’, as probably many other people in my … Continue reading Going off the grid: Disconnected on my Digital Detox Walk
Barbara Neuhofer was invited as a speaker to the 10th edition of the Brennpunkt eTourism 2014, taking place on 23 October 2014 at the University of Applied Sciences Salzburg, Austria. Her presentation, held in the scientific-track of the congress, focused on the cutting-edge topic “Experiences, Co-Creation & Technology: Creating Enhanced Customer Experiences”. Further information about the … Continue reading Barbara Neuhofer presents at the 10th Brennpunkt eTourism
Barbara Neuhofer has just returned from a two-week overseas trip to Australia where she has been invited as one of the 15 winners of the International PhD Student Competition 2013. The School of Management, University of South Australia hosted 15 of the world’s top PhD students to participate in an interdisciplinary forum entitled “Management in … Continue reading Barbara Neuhofer awarded as a winner of the International PhD Student Competition 2013
From 8-9th July 2013, I had the pleasure, together with my colleagues Alessandro Inversini and Nicolas Gregori, to organise the first edition of the IFITT Doctoral Summer School: Vision of eTourism, hosted by Professor Dimitrios Buhalis at the Bournemouth University eTourismLab. The first IFITT Doctoral Summer School was a great success with more than 40 … Continue reading IFITT Next Generation: A successful 1st IFITT Doctoral Summer School