Experience and Transformation Design
On May 15, 2019 FH-Prof. Dr. Barbara Neuhofer gave the keynote speech at the Tourism Fast Forward Congress 2019 on ’Smart Tourism and the Future of Experiences - Smart and human?’ The key message of the speech was to think about the human aspect in smart tourism. Smart tourism is not about the technology in …
This year's International Student Conference on Tourism Research ISCONTOUR 2019, organized jointly by FH-Krems and MCI Innsbruck, attracted about 300 participants from over 30 nations to Innsbruck to present their latest research. Topics covered eTourism, experience design, destination management and sustainability. FH Salzburg was represented with professors and students this year. The master students of …
The second business trip of the year brings Dr. Barbara Neuhofer to the capital of fashion, to Milano, Italy. She is invited to the IULM - Università di comunicazione e lingue Milano to speak about Technology Enhanced Experience Design in the new Master Seminar Series "Digital Innovation for the Travel Sector Competitiveness". Barbara was invited …
The FH Salzburg team contributes to at the world's leading conference on information and communication technologies in tourism - ENTER eTourism Conference 2019 @ Nicosia, Cyrpus. Ashelle McFee, Tanja Mayrhof, Andrea Baratova, Barbara Neuhofer, Mattia Rainoldi and Roman Egger presented their paper 'The Effects of Virtual Reality on Destination Image Formation', which is published in the …
On Thursday 17.10.2018 Master Students of Innovation and Management in Tourism, together with their lecturer, FH-Prof. Dr. Barbara Neuhofer were invited to visit and experience Munich International Airport (MUC). The students attend the 3rd semester course 'Service Design' and study service design thinking, tools and methods. The day at MUC airport was a great excursion …
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It's time to play Lego Serious Play! 🙂 What is Lego Serious Play? Within the framework of the Service Design Course offered at the Salzburg University of Applied Sciences, the Master students Semester 3 group were invited to use the Lego Serious Play method, under the supervision of FH-Prof. Dr. Barbara Neuhofer, a certified Lego Serious …
Continue reading "Designing the Customer Journeys of the Future with Lego Serious Play"
On 29th November, FH-Professor Dr. Barbara Neuhofer was invited for a speech on the topic “Smart Travel- How Digitalization Changes the Guest Experiences?” at the HGJ Fachtagung: “Travelling in the Digital Era” in Bolzano, Italy. The HGJ Eurac Fachtagung: "Reisen im digitalen Zeitalter" was organised by the EURAC Research center and its main focus is the …
On 08th November 2018, FH-Professor Dr. Barbara Neuhofer was invited by TravelCulture Linz for a speech on “Marketing 4.0: It's all about experiences". TravelCulture is a congress that brings tourism and culture together through a series of dialogues. As a part of these dialogues, Barbara talked about the requirements of an effective marketing and the importance …
Digitalisierung - wie digitale Technologien das Gästeerlebnis verändern? Am Sonntag, 11.11.2018, hat FH-Prof. Dr. Barbara Neuhofer im Messezentrum Salzburg im Rahmen des „Alles für den Gast Herbst“einen Vortrag über Digitalisierung und deren Einflüsse gehalten. Die „Alles für den Gast Herbst“gilt alsBranchen-Leitfachmesse für die gesamte Gastronomie und Hotellerie im Donau-Alpen-Adria-Raum. Mehr als 700 nationale und internationale Aussteller …
Learning experience design through immersive live experience How can we create extraordinary and memorable experiences for customers? Master students study Experience Design at the Department of Innovation & Management (IMT) in Tourism at the Salzburg University of Applied Sciences explored this question in their course 'Experience Design' by designing, living and experiencing a LARP. In the …
Continue reading "Live Action Role Play (LARP) of the Future in Experience Design Course"
