Experience Design. Co-Creation. Digital Transformation.
Barbara Neuhofer, Julia Beck (IMT master alumna) and Mattia Rainoldi presented two papers at the world leading conference for eTourism, ENTER2018, which took place from 23-26th January in Jönköping, Sweden! Check out the papers published in Springer! Beck, J. and Egger, R. (2018) Emotionalise Me: Self-reporting and Arousal Measurements in Virtual Tourism Environments Rainoldi, M., …
Continue reading "FH Salzburg team presents cutting-edge research at ENTER2018 eTourism Conference"
Das Konsumverhalten unterliegt einem Wandel, denn herkömmliche Produkte und Dienstleistungen sind austauschbar geworden. Vor allem Tourismusanbieter stehen vor einer großen Herausforderung und stellen sich zunehmend folgende Fragen: Warum gewinnen Erlebnisse im Tourismus immer mehr an Bedeutung? Was sind unvergessliche Erlebnisse und wie schaffen wir diese für unsere KundInnen? Können wir mit unvergesslichen Erlebnissen KundInnen an …
Erinnern Sie sich an einen bestimmten Urlaub in Ihrer Kindheit, in dem Sie etwas ganz Besonderes erlebt und bis heute nicht vergessen haben? Einmalige Momente erleben, die man nach zehn, zwanzig oder sogar dreißig Jahren nicht vergisst, das sind die wahren Experiences. HOGAST-NEXT war ein völlig neues Eventformat für die junge Hotellerie und Tourismus-Generation. Gemeinsam …
Continue reading "Keynote @ HOGAST-NEXT: Erlebnisinszenierung in der Hotellerie – Visionen für 2020"
Did you notice that travel and tourist experiences changed? Have you realized that technologies nowadays create experiences that connect travel with our everyday lives? Technologies have changed our life a lot, especially tourism and therefore memorable travel experiences. But is everything positive when it comes to comunication and information technologies as it seems? The …
Continue reading "Value co-creation and co-destruction in connected tourist experiences"
Smart technology, implying the terms intelligent and smart, refers to a product, condition or motion of a technology which involves a variety of functionalities. Smart technologies have received widespread interest in the tourism domain, because of the increase of information and communication technologies (ICTs) as well as the promotion of smartness in society and …
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Experiences represent the essence of the tourism industry. In recent years, consumers have been increasingly in search of experiences. Tourism experiences are undergoing constant change due to the growing importance of consumer involvement, co-creation and technology. Revolution through technology! What has changed is that technology has not only become a part of tourism. Technology …
Continue reading "A Typology of Technology-Enhanced Tourism Experiences"
Experiences are transforming. A widespread concept in the tourism industry is the creation of experiences for consumers. The competition is bigger than ever. Destinations – as the core of the travel and tourism industry - have to find innovative ways to differentiate their products and create experiences and so provide value for the tourists. This …
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The behavior of consumers and tourists has changed. From the idea of only buying products, it shifted towards playing an active role in the consumption process. Consumers got more and more active and involved in the consumption of their own products and services. How it was: In the 90s, people have merely bought manufactured …
Continue reading "Innovation through Co-Creation: How can we co-create in tourism?"
Consumers are increasingly striving for experiences. They search for unique and memorable experiences, as products have become replicated and interchangeable in the 21st century experience economy. The concept of the experience economy has changed. For a long time, the experience economy was a vehicle to design and supply experiences to consumers and so to gain …
The way people experience travel has changed! Digital technologies have had a major impact on how people experience travel. One of the most extensive transformations has been promoted by the increase of information and communication technologies (ICTs) in everyday life and travel. That’s why tourism research and management have been increasingly interested in exploring …
