Festivals – a space-time vehicle for transformational human experiences

When one thinks of festivals, usually religious or cultural ceremonies and celebrations may be the first ideas to come to mind. Nowadays, however, contemporary festivals, such as electronic dance festivals (EDM), are increasing in popularity, both as real-life events and within the domains of academic research. Viewing festivals as a  “human gathering offering an opportunity …

A new dimension of VR: Developing multi-sensory 4D Virtual Reality to enhance travel intention

VR provides potential tourists with a compelling imagery and a chance to get a first impression of what it feels like to be at a destination. In this way, Virtual Reality (VR) technology has the unique ability to transport users from a current location to elsewhere, making it a novel and innovative tool to attract …

How could artificial intelligence (AI) impact tourist destination experiences in the year 2025?

Like every other form of technology, artificial intelligence (AI) has its pros and cons; however, the notion of to what extent AI, specifically, may contribute to or take away from tourist destination experiences in the future remains unclear. In a new study on the bright and dark sides of AI in the future, Grundner and …

Service Design Project with St Johann in Tirol: Moments of Happiness #meinYapadu

On 9th October 2019, the 2018 master class from the Department of Innovation & Management in Tourism at the FH Salzburg (Salzburg University of Applied Sciences) were invited to a full-day excursion at St. Johann in Tyrol in the three hotels: Hotel & Wirtshaus Post, Hotel-Gasthof zur schönen Aussicht Superior, and Hotel Penzinghof. This project is part …

Change through immersive experiences: IMT Master students facilitate Live Action Role Play (LARP) Experience Event 2019

"After the party and all the rubbish remaining, we decided to CHANGE, and we decided to build a society to conquer waste to live more sustainable..." The master class of 2018 from the Department of Innovation & Management in Tourism at the FH Salzburg (Salzburg University of Applied Sciences) set out to welcome the new master …

Connecting or disconnecting… this is the question when travelling.

It's almost scary! At home, at work and during travel – digital technologies have become a routine part of our everyday lives. They transformed work, leisure and travel contexts. The use of technologies has allowed us to connect everyday life and travel, and so causing boundaries between once separated domains. Technology allows for access to …

Dr. Barbara Neuhofer gives the keynote speech at the Tourism Fast Forward Congress 2019

On May 15, 2019 FH-Prof. Dr. Barbara Neuhofer gave the keynote speech at the Tourism Fast Forward Congress 2019 on ’Smart Tourism and the Future of Experiences - Smart and human?’ The key message of the speech was to think about the human aspect in smart tourism. Smart tourism is not about the technology in …

FH Salzburg students present eTourism research at ISCONTOUR 2019 Conference and win Best Paper Awards

This year's International Student Conference on Tourism Research ISCONTOUR 2019, organized jointly by FH-Krems and MCI Innsbruck, attracted about 300 participants from over 30 nations to Innsbruck to present their latest research. Topics covered eTourism, experience design, destination management and sustainability. FH Salzburg was represented with professors and students this year. The master students of …

FH-Prof. Dr. Barbara Neuhofer speaks at IULM University Milano Expert Seminar Series on Digital Experience Design

The second business trip of the year brings Dr. Barbara Neuhofer to the capital of fashion, to Milano, Italy. She is invited to the IULM - Università di comunicazione e lingue Milano to speak about Technology Enhanced Experience Design in the new Master Seminar Series "Digital Innovation for the Travel Sector Competitiveness". Barbara was invited …

Team of FH Salzburg presents cutting-edge virtual research at the world’s leading eTourism Conference ENTER 2019.

The FH Salzburg team contributes to at the world's leading conference on information and communication technologies in tourism - ENTER eTourism Conference 2019 @ Nicosia, Cyrpus. Ashelle McFee, Tanja Mayrhof, Andrea Baratova, Barbara Neuhofer, Mattia Rainoldi and Roman Egger presented their paper 'The Effects of Virtual Reality on Destination Image Formation', which is published in the …