Eye tracking – museum experiences through the visitor’s eyes

Museums hold a prominent position in society and can offer much more than what meets the eye; in fact, visiting a museum has become a knowledge-rich and experiential activity for its visitors. But how can one create and ensure effective visitor learning experiences?  Experiences should always be designed with the visitor in mind. The authors …

Experience Design Consulting Project with Altenmarkt-Zauchensee: Firnzeit Experiences

On the 23rd of January 2021, the master class 2019 from the Department of Innovation & Management in Tourism at the FH Salzburg (Salzburg University of Applied Sciences) turned into consulting teams and delivered innovative ideas and prototypes for products, events and services to the destination management organization of Altenmarkt-Zauchensee. Innovation in a year of standstill The 3rd semester …

Festivals – a space-time vehicle for transformational human experiences

When one thinks of festivals, usually religious or cultural ceremonies and celebrations may be the first ideas to come to mind. Nowadays, however, contemporary festivals, such as electronic dance festivals (EDM), are increasing in popularity, both as real-life events and within the domains of academic research. Viewing festivals as a  “human gathering offering an opportunity …

A new dimension of VR: Developing multi-sensory 4D Virtual Reality to enhance travel intention

VR provides potential tourists with a compelling imagery and a chance to get a first impression of what it feels like to be at a destination. In this way, Virtual Reality (VR) technology has the unique ability to transport users from a current location to elsewhere, making it a novel and innovative tool to attract …

How could artificial intelligence (AI) impact tourist destination experiences in the year 2025?

Like every other form of technology, artificial intelligence (AI) has its pros and cons; however, the notion of to what extent AI, specifically, may contribute to or take away from tourist destination experiences in the future remains unclear. In a new study on the bright and dark sides of AI in the future, Grundner and …

TEDx Bucharest 2019 Talk “A Global State of Awe”

Fast forward to November 2020, we are amidst a global pandemic that forced us not only to halt and pause, but to reflect and introspect, and to make space for new values, ecosystems and symbiotic ways of co-living as humans on Planet Earth. Metamorphosis through Experience Design At TEDx Bucharest, in November 2019, Paul Bulencea …

Welcome on board the FH Salzburg: A digital immersive experience facilitated by the IMT Master students

Welcome on board the FH Salzburg. Salut from the event facilitators and hosts - the master cohort 2019. As part of the Experience Design Case Study course, I had the pleasure to guide the master class of 2019 from the Department of Innovation & Management in Tourism at the FH Salzburg (Salzburg University of Applied Sciences) …

Service Design Project with St Johann in Tirol: Moments of Happiness #meinYapadu

On 9th October 2019, the 2018 master class from the Department of Innovation & Management in Tourism at the FH Salzburg (Salzburg University of Applied Sciences) were invited to a full-day excursion at St. Johann in Tyrol in the three hotels: Hotel & Wirtshaus Post, Hotel-Gasthof zur schönen Aussicht Superior, and Hotel Penzinghof. This project is part …

Change through immersive experiences: IMT Master students facilitate Live Action Role Play (LARP) Experience Event 2019

"After the party and all the rubbish remaining, we decided to CHANGE, and we decided to build a society to conquer waste to live more sustainable..." The master class of 2018 from the Department of Innovation & Management in Tourism at the FH Salzburg (Salzburg University of Applied Sciences) set out to welcome the new master …

Connecting or disconnecting… this is the question when travelling.

It's almost scary! At home, at work and during travel – digital technologies have become a routine part of our everyday lives. They transformed work, leisure and travel contexts. The use of technologies has allowed us to connect everyday life and travel, and so causing boundaries between once separated domains. Technology allows for access to …