#Hightech versus #hightouch, computers versus humans, self-service technology versus personalised service. These contrasting buzz words have received much attention in tourism research and practice lately. However, the real question is: Are these concepts mutually exclusive and at the end of spectrum? Or, could it be that high-tech technologies can lead to more high touch, personalised guest experiences? … Continue reading High Tech for High Touch Guest Experiences
We have seen an increasing interest in customer experiences in recent years. Companies are seeking ways to create better experiences for customers and customers want more meaningful experiences when they purchase, consume or travel. Consumers are no longer satisfied with ‘simple service’, a simple service encounter or transaction. – Instead they want to get compelling experiences by buying into … Continue reading Experiences of the 21st Century: The Era of ‘Technology Enhanced Tourist Experiences’
This semester I have started an experiment to put co-creation into teaching practice. Together with my MSc International Hospitality & Tourism Management and MSc Hotel & Food Service Management students, we have co-created our in-class online. This is the result of the journey. #BUhospitality15 Check out the great highlights & memories that we created! [View the story “#BUHospitality15: … Continue reading Co-Creating Student-Teacher Class Experience #BUHospitality15
Do we ever switch off or are we connected 24/7? Do we ever switch off our phones? Are we constantly checking emails while we are on holiday? Do we pay more attention to our online social networks that our current surroundings? Should we take a rest from 24/7 connection? These were just some of the … Continue reading Going off the Grid: Can people switch off on holidays?
Dr. Barbara Neuhofer, Lecturer at Bournemouth University and Treasurer at IFITT gives the opening talk for the IFITTtalk@Salzburg. The IFITTtalk is a new initiative with the aim to share and exchange knowledge on cutting edge topics in the field of eTourism. The first IFITTtalk@Salzburg took place on the 22nd of October 2015 at Salzburg University of Applied Science as a … Continue reading Dr Barbara Neuhofer presents IFITTtalk@Salzburg opening talk
Technology, technology, technology Three years I have read, written, lived and breathed the topic ‘Technology Enhanced Tourist Experiences’. On my PhD journey, I have studied the impact of technology on and its role in travel experiences. I did not only study the topic, but have have always travelled with ‘my technologies’, as probably many other people in my … Continue reading Going off the grid: Disconnected on my Digital Detox Walk
Dr Barbara Neuhofer, Prof Dimitrios Buhalis and Prof Adele Ladkin have been awarded the 2nd Place Journal Paper of the Year Award for their paper ‘A typology of technology enhanced tourism experiences‘, published in the International Journal of Tourism Research. The award was received at the ENTER2015 Conference in Lugano, Switzerland, the world leading conference … Continue reading 2nd Place Journal Paper of the Year Award @ ENTER 2015