How to create the best experiences you can create: Maximise value through co-creation & technology

The selling of experiences has become increasing important in the travel and tourism sector. With consumer empowerment and digital technology surrounding all our life domains, contemporary consumers want more than just buy into experiences. They want to take part and co-create experiences. So what happens if we combine our efforts to involve customers and co-create …

First Live-Action Role Play in Tourism Experience Design Class

How can you create extraordinary and memorable experiences for customers? Master students study Experience Design at the Department of Innovation & Management (IMT) in Tourism at the Salzburg University of Applied Sciences. This year in May, they learned the principles of experience design through a novel way of teaching, namely through the first a live action …

Knowledge exchange at IFITT Doctoral Summer School @ ISCONTOUR 2017

This year's IFITT Doctoral Summer School 2017 was hosted at the ISCONTOUR - International Student Conference in Tourism Research at FH Salzburg University of Applied Sciences from 15-16th May. Over 200 participants from 30 countries exchanged knowledge in tourism research. Representing all levels of Bachelor, Master and PhD, students presented a wide range of topics, …

Dr. Barbara Neuhofer is invited to speak at Cascais Tourism Forum 2017

On 5th May, Dr. Barbara Neuhofer was invited for speech on the "Experience Economy in Tourism: Co-Creation of Innovative Travel Experiences" at the Cascais Tourism Forum 2017, in Cascais, Portugal. The Cascais Tourism Forum 2017 is organised by the Cascais and Estoril Hotel Association (arhcesmo) to discuss innovative approaches for hospitality.  One of this year's main topics was on customer …

New Paper on (Dis)Connectivity in Travel presented at ENTER 2017 Conference

From 24-26 January 2017, ENTER2017 eTourism Conference Rome in Rome took place, the world's leading annual conference on eTourism, organised by International Federation for Information Technology and Travel & Tourism (IFITT) Dr. Barbara Neuhofer, Head of Experience Design, Innovation and Management in Tourism at Salzburg University of Applied Sciences, presented a new study on "(Dis)Connectivity in the Travel …

Dr. Barbara Neuhofer visits Nepal for Tourism Graduation Ceremony 2017

Dr. Barbara Neuhofer recently visited Kathmandu, Nepal where she represented Salzburg University of Applied Sciences at the 10th Convocation Ceremony of our affiliated institution, the International School of Tourism and Hotel Management (IST). Barbara received a very warm welcome by the  International School of Tourism and Hotel Management, and was pleased to congratulate all graduating students. …

High Tech for High Touch Guest Experiences

#Hightech versus #hightouch, computers versus humans, self-service technology versus personalised service. These contrasting buzz words have received much attention in tourism research and practice lately. However, the real question is: Are these concepts mutually exclusive and at the end of spectrum? Or, could it be that high-tech technologies can lead to more high touch, personalised guest experiences? …

Barbara speaks at INTO 2016 International Innovation & Tourism Seminar

From 24-25th November, 2016 Dr. Barbara Neuhofer was invited to speak about the 'Experience Economy in the 21st Century: Creating dynamic and consumer-driven experiences through technology.' at the INTO 2016 Seminar in Mallorca, Spain. The INTO 2016 International Innovation & Tourism Seminar is an annual seminar, organised by the Government of the Balearic Islands to discuss cutting-edge developments in …

Dr. Barbara Neuhofer wins Outstanding Achievement Award for the Postgraduate Certificate in Education Practice 2016

In November 2016, Barbara was honoured with the ‘Outstanding Achievement Award’ PG Certificate in Education Practice 2016' awarded by Bournemouth University, UK. The Award is given to the member of staff who has demonstrated an outstanding achievement in their studies and been awarded the highest mark of the group at distinction level. The Award recognises the …