Eye tracking – museum experiences through the visitor’s eyes

Museums hold a prominent position in society and can offer much more than what meets the eye; in fact, visiting a museum has become a knowledge-rich and experiential activity for its visitors. But how can one create and ensure effective visitor learning experiences?  Experiences should always be designed with the visitor in mind. The authors …

Festivals – a space-time vehicle for transformational human experiences

When one thinks of festivals, usually religious or cultural ceremonies and celebrations may be the first ideas to come to mind. Nowadays, however, contemporary festivals, such as electronic dance festivals (EDM), are increasing in popularity, both as real-life events and within the domains of academic research. Viewing festivals as a  “human gathering offering an opportunity …

A new dimension of VR: Developing multi-sensory 4D Virtual Reality to enhance travel intention

VR provides potential tourists with a compelling imagery and a chance to get a first impression of what it feels like to be at a destination. In this way, Virtual Reality (VR) technology has the unique ability to transport users from a current location to elsewhere, making it a novel and innovative tool to attract …

How could artificial intelligence (AI) impact tourist destination experiences in the year 2025?

Like every other form of technology, artificial intelligence (AI) has its pros and cons; however, the notion of to what extent AI, specifically, may contribute to or take away from tourist destination experiences in the future remains unclear. In a new study on the bright and dark sides of AI in the future, Grundner and …