On 29th November, FH-Professor Barbara Neuhofer was invited for speech on the “Smart Travel- How Digitalization Changes the Guest Experiences?” at the conference: “Travelling in the Digital Era” in Bolzano, Italy.
TheHGJ Eurac Fachtagung: “Reisen im digitalen Zeitalter” is organised by the Eurac Research center and its main focus is the new mobility of travelers and guests through mobile devices that poses challenges for the hotelier and requires change and adaptation. TheHGJ Eurac Fachtagung takes up this year’s motto of the World Tourism Day “Digitization” and is dedicated to digital travel behavior and capabilities of the hotel industry.
Barbara says: “The key topersonalisation is to use smart technology contextually, to facilitate the mostrelevant and meaningful experience to the right customer in the right place atthe right time.”
Interview: TV- http://www.raisudtirol.rai.it/de/index.php…