On 08th November 2018, FH-Professor Dr. Barbara Neuhofer was invited by TravelCulture Linz for a speech on “Marketing 4.0: It’s all about experiences”.
TravelCulture is a congress that brings tourism and culture together through a series of dialogues. As a part of these dialogues, Barbara talked about the requirements of an effective marketing and the importance of thinking about human-centric experience and value co-creation.
She said: “Effective marketing requires more than just online engagement between sellers and buyers. Offline engagement plays an important part. This is the modern [Kotler’s] approach to marketing, where the ‘connection’ is a keyword. Establishing connection and engagement way before customers even access the market. This will let consumers take part at creating their own experiences and value.”
Interested in the event? https://www.travelculture.at/de/