Smart technology, implying the terms intelligent and smart, refers to a product, condition or motion of a technology which involves a variety of functionalities. Smart technologies have received widespread interest in the tourism domain, because of the increase of information and communication technologies (ICTs) as well as the promotion of smartness in society and industries.
Smart solutions and new opportunities
Latest advances in the field of technology have led to an advent of innovative technological smart solutions, which provide opportunities for application in the tourism and hospitality industry. Technological developments have opened new opportunities for the creation of tourism and hospitality experiences.
Businesses, consumers and mobile applications
Because of the huge competition in the tourism market place, it’s important for businesses to explore the potential of technologies, and so facilitate the creation of more meaningful and personalized services and experiences.
Consumers are now playing a significant role for the production and consumption process. Smart phones have a big influence concerning travel and the mediation of the tourism experience, as well as the use of context-aware mobile applications, high-tech for high-touch experiences and the adoption of mobile tour guides for personalized routes and for location-relevant information.
How can businesses use smart technologies? Personalization is getting more and more important
The aggregation of consumer information to facilitate service personalization is of great importance. Enormous opportunities can be gathered by enabling interactivity and provide personalized, contextualized, and location based services. Mobility and connectedness are the key condition for the creation of personalized experiences.
This study determined the key requirements:
- Information aggregation from customers
- Ubiquitous mobile connectedness
- Real time synchronisation of information
Requirements smart technologies for personalized experiences (Neuhofer, Buhalis and Ladkin, 2015)
Find out more about this study:
The aim of the study was to bridge the current knowledge gap between #smart technologies and #experience personalization to be able to understand how smart mobile technologies can make personalized experiences in the context of the hospitality industry possible.
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You can cite the work as follows:
Neuhofer, B., Buhalis, D. and Ladkin, A. (2015) Smart technologies for personalized experiences: a case study in the hospitality domain. Electronic Markets – The International Journal of Networked Business, 25 (3): 243-254.
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Research Gate: Research Gate