The way people experience travel has changed!
Information and communication technologies (ICTs) have had a major impact on how people experience travel. One of the most extensive transformations have been promoted by the increase of information and communication technologies in everyday life and travel.
That’s why tourism research and management have been increasingly interested in exploring the role of ICTs, which became a major driver for change and so a central instrument for innovation.
ICTs caused a change?
In recent years information and communication technologies have caused a huge impact by transforming the nature of travel and tourist experience. ICTs have contributed to an increasing independence of consumers. Now consumers can interact and share through social media, access and gather information and book online.
With the increase of ICTs, social platforms, mobile devices, the opportunities of supporting tourist activities, providing and exchanging information and solving need situations have become intensified.
As follows ICTs are seen as the potential driver of change that raises tourist experiences.
ICTs – the tool for tourist experiences:
The value of smartphones is bigger than ever. Information and communication technologies make it possible to connect and enable tourist experiences, promote increased social engagement and involve consumers to co-create experiences and to support and share on-trip experiences by the use of social networks.
Enablers and barriers of ICTs:
Studies have knowledge about the role of smartphones in the tourist experience and the use of smartphones in relation to everyday life. There are numerous beneﬁts of ICTs, as to enrich communications, gather information, share, co-construct and augmented experiences. However there exist ICTs deficiencies that can provide potential barriers limiting the creation and enhancement of tourist experiences, such as entry and usage costs as the factors that signiﬁcantly affect usage behavior.
Thus the paper by Dr Barbara Neuhofer, Dr Dimitrios Buhalis and Dr Adele Ladkin bridges the gap and identiﬁes on the one side the technological enablers that foster, on the other side barriers that limit the creation of tourist experiences, within consequences.
If you are interested: Technology as a Catalyst of Change: Enablers and Barriers of the Tourist Experience and Their Consequences